Discover the Exact Childcare Marketing Framework We Have Used to Increase Occupancies and Create Waiting Lists for Over 300 Australian Childcare Centres.Apply for a free Childcare Occupancy Roadmap
We have been working in the childcare sector for almost 20 years and we haven’t just witnessed the industry's change, but have been an integral part of childcare's evolution.
The childcare marketing team at Edge have successfully transformed hundreds of childcare centres across Australia with smart marketing. What drives occupancy today is a completely different approach to what was successful only a short few years ago. Parents, and in particular mothers are smart digital consumers and are engaged daily in modern technology that connects them with more information than ever before.
Edge has a number of modern occupancy marketing strategies working with start-ups at pre-construction phase, existing centres with unique occupancy challenges in specific rooms, and broken centres that require a complete reinvention.
Whatever your marketing challenges are, rest assured that we have overcome your exact challenges with many other centres with similar marketing and occupancy goals.
Within your Childcare Occupancy Roadmap we will create a strategic roadmap designed to increase your exposure, attract better quality families and ultimately enrol more children.
You will have some very powerful insights into where your growth opportunities are and feel much more empowered and educated about how you should be investing you time and money.
This Childcare Occupancy Roadmap is completely no-obligation. You can either:
Brand new childcare centres must open their doors with energy and momentum. In most cases, you need to begin your marketing at least 6 months prior during construction.
Many childcare centres reach an occupancy ceiling of 80% and struggle to grow beyond that. It’s all about finding the enrolment gaps and lifting the tail.
Sometimes it is impossible to recover and move on from reputation challenges that have existed in the past. In alot of these cases, it’s time to reinvent your centre.
When your centre is performing well in all rooms, but one is struggling, it can bring your overall occupancy down considerably. This was exactly the case with our new start-up childcare partner that we took to market with a complete strategy from construction & pre-opening enrollment strategies through to launch with an occupancy strategy that filled the gaps.
“Over the last month or so, our Kindergarten enquiries and enrolments have been increased immensely. We are now looking into 2 Kindergarten programs as we have a waiting list of about 12 children for Kindergarten. All of our Pre Kindy children are staying for Kindy next year and this room is full. We have 17 children that need to go to Kindergarten next year and due to Pre-Kindy being full, we cannot move them into Pre-Kindy at the present time”
Natural Wonders Early Learning