How Pay Per Click (PPC) Marketing Works
- You pay big companies to post your ad and drive people to your website
- When people click on your ad, you pay the big company a fee
- You only pay the fee every time people click on your ad
In essence, pay per click ads generate traffic to your website. You want people clicking on your ads because that means more business to your site. This is where we can help. Because we’re local, we know Brisbane PPC and how to generate ads people want to click on.
Is PPC Marketing Necessary?
This is up to you and the results you want from your website. If you don’t do PPC Marketing or any type of paid advertising to your site, it means the traffic to your website is purely organic. If you’re getting enough traffic from your organic strategy, then determine if this is good enough for your business.
If you want your website to be seen by more (really, many more) people than your organic followers, then we recommend PPC Marketing alongside other Brisbane digital marketing strategies.