SEO Brisbane

Great question–even better answer. Search Engine Optimisation projects can vary in their cost structure according to the type of work needed and the client’s budget. This means that even if you’re working with a smaller budget, we can likely design an SEO solution that will give your brand a boost without breaking the bank.

Among the costs included in traditional Brisbane SEO services, there will be:

Dedicated Account Manager

We always assign our clients to a dedicated Account Manager for the best experience on both sides when working with your team. A dedicated Account Manager gets to know the ins and outs of your business and represents your interests to the rest of the EDGE Marketing team. From campaign analytics to keeping all working parts and people on track, the client (you!) will have a go-to person to talk about your business goals, dreams, and ideas with a Brisbane SEO consultant that can feed these back to the team.

Support Team

The team members working to drive your SEO set up will include an SEO specialist, copywriting team, web developers, and marketers. Collectively, these key drivers will work together to strategise your successful SEO campaign and bring it together in a way that reflects your business and brand both visually and in writing. What this means is that all SEO campaigns (from on-website updates to digital marketing campaigns on the Google Display Network) will support and align with your existing brand.

Technical Set Up

A lot of what goes into an effective search engine optimisation campaign is technical work–including on-page, off-page, and technical SEO tasks alongside key campaign drivers including Google Analytics, web hooks, website development, and more. Alongside the above team members, we take care of the hard yards on each individual platform that work to create, execute, and track the ROI of your campaign. All you have to do is wait for our updates about how well you’re doing–and let us know how our next set of updates or campaign tweaks can help you reach your goal.

With this in mind, you can appreciate the cost of SEO services will vary based on the experts included on your dedicated team. Beyond that, it’s always important to determine and communicate your campaign budget. With key campaign platforms (like Google Ads) offering drastically different results based on your available ad spend, it’s important that we know how much you have to work with to build and boost your presence online and find and convert new leads.

Technically, yes. But SEO is quite technical. The experts who drive effective SEO campaigns know that it’s so much more than a well designed website and offering products and services that resonate with your target audience.

If you’re a solo-preneur or very small business just getting started in the land of digital marketing, we recommend booking in a free consultation to identify which SEO strategies, tools, and tactics will be the most effective for your brand, business goals, and industry. From there, some new businesses will opt to do SEO on their own until it makes sense to outsource to an expert team. If this sounds like you, we highly recommend contacting an experienced Brisbane SEO consultant first to limit the risk of wasting time and money on ineffective campaigns.

(Better yet! You can also check out the EDGE Marketing blog where we deep dive into SEO best practices each week.)

Absolutely. Because most small businesses will be relying on great marketing campaigns to find and attract new customers without a dedicated marketing manager to make that happen, SEO is one of your next opportunities to work with a small budget to get the same (or even better!) results.

In short, SEO works to optimise your entire digital presence from search engines to social media platforms to find, connect, and convert with new leads in your ideal target market. One of the best aspects of a well designed SEO strategy is that it runs automatically–meaning one less thing a busy entrepreneur needs to do each day–and can be better defined and refined over time based on real-time customer feedback. (This means getting to know the real needs, wants, and interests of actual customers over time and tweaking your online marketing campaigns to exactly meet those needs.)

When working with a very finite marketing budget. SEO is one of the best ways small businesses can grow their online presence in a crowded digital market. Delivering your brand or business as a go-to solutions provider to your ideal customers, a high quality SEO strategy can help position your business in the industry, find new leads, increase customer conversions, and build loyalty among your existing crowd.

For small businesses considering all of their digital marketing options and trying to decide where to best spend their budget, we always recommend starting with SEO.

The reasons are limitless , but among the EDGE Marketing team’s favourite SEO is important because:

• It automates new lead attractions. (Meaning, new leads ‘find’ your business online instead of businesses having to put in the time each day to find and attract new leads.)
• SEO gives you back your time. If you’ve spent hours trying to find, connect, and convert new leads, potential customers, and social media followers online, SEO seeks to understand and position your brand online as a dedicated provider in your industry. This means that Google and other search engines deliver your business to your ideal customers and clients (read: your target market) instead of you having to put the time in every day to find and connect with those same leads.
• SEO budgets can be flexible. If you’re a large established business with a big ad spend or a small business just getting started, the best SEO strategists can work with your budget to design the best possible ROI for your campaign and tweak it based on real-time data to boost your results.