Advertising via search engines such as Google Ads (formerly Google AdWords) and Bing Ads allows you to reach users online using a pay-per-click service. Target them as they search specific phrases to solve and answer their queries by displaying an advert at the top of the results pages. Be the light a the end of the tunnel for their most burning questions, paving the path to long-term customer loyalty. 

The way this platform works is simple. You create sponsored Google Ads based on influential keywords, and backed by compelling copy. Then, whenever someone searches for something relevant to your products or services, your landing page appears above the organic listings when they type into the search bar.

For example, imagine someone types in “SEO Melbourne services”  and we pop up at the top of these results pages. We paid to be there if you see the ‘Ad’ label next to our copy. Below us, our competitors are likely to be doing the same thing – if they’re doing things right.

Your business can do this too, overtaking your competition and enjoying first place on Google. 

At EDGE, we work hard to lower your cost per conversion and maximise your ROI. Because we know what it takes to run a killer Google Ads campaign, we eliminate wastage and target only the most influential audiences for your niche.  

Because we bring value above and beyond traditional methods of digital marketing, we combine cutting-edge technology with strategic thinking, ensuring clients receive maximum exposure and visibility at all times.

Most of all, we believe that no two organisations are the same; therefore, we tailor every PPC campaign to suit the individual needs of those we work with – no cookie-cutter strategies. 

You can bet your bottom dollar they are. Every day thousands of companies around the world choose to advertise through Google Ads. Whether they’re paying a PPC agency to do it for them, or waving their DIY wand, your competition could be leagues ahead of you already.

No matter where they are in their journey on this platform, it’s important that you invest in Google Ads before it’s too late. Getting ahead of the game is more important than ever, especially when your competition has beaten you to it. 

See for yourself why we’re the Google Ads agency Melbourne businesses turn to for revenue-smashing results. Our team has years of experience working within the industry and understands all aspects of paid media – from keyword research and strategy, right through to execution.

We’ll show you how to maximise your Google Ads budget whilst still getting great results. From creating custom landing pages to crafting conversion-driven copy, we provide a complete package of solutions designed to grow your audience and increase your revenue.

At the end of the day, all of our PPC experts take pride in our ability to educate our clients, giving them the tools necessary to make informed decisions regarding their online presence. Better yet, we do all of this through transparent communication that sets us apart from the rest.

There is no hard and fast figure for how much Google Ads costs in Australia. Ultimately, the price depends on several factors, including the number of campaigns running, size of each budgets time period, keyword cost-per-click and more.

Additionally, some industries are naturally more competitive than others, making it more expensive to run campaigns. However, the benefit of investing in PPC solutions like this is that its relatively cost-effective across the board, making it more affordable than longer-term alternatives, like SEO. 

By choosing to hire an agency to run your paid ads, you’re also able to sit back and relax while the hard work is taken care of. Managing Google Ads – or any kind of PPC campaign – is no easy feat; it takes lots of optimisation and constant monitoring to ensure your strategy delivers ROI. Leave your campaign in the wrong hands and you could end up with wasted dollars, time and energy.

Both of these platforms allow advertisers to create ads that appear on search engine result pages. They differ significantly, however, when it comes to targeting options. For example, while both platforms let you select keywords related to your product/service, only Google allows you to filter based on location, language, device type, gender, age group and even browser used. 

Which browser you choose to target is entirely up to you and your target demographic’s behaviour. When you consult with our professionals, we will provide recommendations on which to lean towards, if not both.

While they may seem similar at first glance, they actually serve different purposes for marketers. In fact, most people have heard of Facebook Ads but few know anything about Google Ads. As far as functionality goes, Google Ads offers many advanced targeting features compared to FB – including bid modifiers, custom audiences, conversion tracking and retargeting.

On top of that,  Google Ads places your ads on search results, rather than natively in feeds, like Facebook does. Both have different objectives, so it’s important to speak to an expert agency to understand which is more suitable for your brand and budget. 

It all depends on how frequently you’re updating your content, optimising new landing pages and setting up new goals. Most experts agree that once per week is sufficient unless you’re planning on making major changes to your site. Even though it might sound like a lot of work, having regular updates helps keep your audience engaged and makes sure you stay ahead of competitors.

However, it’s integral that you never leave your campaign to grow stale. Results are only gained when you consistently put in the hard work to ensure it remains competitive and relevant. When you hire a Google Ads agency like EDGE, we keep all of these aspects in check. 

No matter your target, all PPC campaigns can glean instant results. However, to really get the most bang for your buck, you require as much data as you can around your campaign’s performance. To gain these insights, it usually takes around six months. Once you have this performance history in hand, future results are much quicker to collect.

You can set up your account easily, and there’s zero technical knowledge needed to get started. A majority of the hard work comes in your targeting options and keyword research.

If you’d like to set up your Google Ads account, you can do so by heading to the official site and signing up using your professional email. There’s also the option of creating an Express Account, but this solution limits your access to a number of ad configuration features. The option you need is based on how specific you need your campaign to be, and your level of experience. 

As we said previously, both have their pros, cons and differences. 

From all the fiddling we have done and case studies that have been conducted online, Bing Ads is known to produce results that are naturally lower in CPC and CPAs. If affordability is a key point for you, this is something to consider.

However, every industry attracts its own CPA and CPC differences, so it’s important to understand what you need to expect for your sector and targeting details. When you speak to our specialists, we will be able to provide this information to you, giving you everything you need to know about dominating this PPC solution.

When you choose to control your PPC in-house, it often seems the most affordable option. The problem is, the salary alone is enough to weigh you down when you need to think about your budget.

Hiring a marketing agency to do it for you means that you can save on these overheads and invest this money into your bid budget instead. Considering a full-time employee also means having to pay super, benefits, sick leave and annual leave, there’s a lot of expenses to be had in keeping your PPC in house. 

Choosing Edge means you’ll also receive tailored solutions that are focused and based on your budget. No matter what industry you’re from, we’ll always assess your niche, needs and objectives to give you the most competitive quote possible on a PPC package. No cookie-cutter approach, no hidden fees.