Tailored, intuitive social media strategies that generate results.
Not just another Social media agency. Melbourne, we are THE experts.
Tell your most important story on social media
If you’re serious about growing your business using social media marketing, then “outside-the-box” creativity is essential, paired with a killer strategy. That means target content that goes against the grain, so it grabs attention, gets read and shared. It also means utilising logic and problem-solving, tapping into current trends to create the most traction. These intelligent traits mean that building a robust social media advertising campaign is tricky stuff. Luckily, we love a challenge. With EDGE, you will:
There's a reason our clients continue to choose us for social media marketing
EDGE is the kind of agency that focuses on blossoming online presences through strategies that resonate. Campaigns aren’t just born this way, they’re carefully developed by some of the most seasoned experts in the field, and we continue to create hard-hitting social media advertising campaigns that amplify brands from all walks of life.
As we establish metrics from the very first day and monitor them carefully throughout the course of the social media management services we offer, we are able to generate timely, ongoing results. We drive your business to new heights and we do it with integrity and respect.
When you choose EDGE, your dedicated social media marketing expert will create a powerful and dynamic presence for your brand on platforms like Facebook, Instagram and the like. Start conversations with your audience that stick. Let them know what you’re all about and watch your growth explode.
Before we work together we:
We don’t just work with clients; we build lasting partnerships
On the hunt for a digital marketing agency in Melbourne?
It’s never too late to jump on board the brand awareness train. Contact EDGE now and we’ll start things off right with a free strategy session. As one of the top social media marketing companies in Melbourne, we have the skills to help you grow.
We build long-lasting engagement with target audiences
It’s important to engage your customers in an authentic way so they can get to know your brand and learn valuable information about what your customers really want. Doing this will improve your visibility online, and make it more likely your customers will become fans and promoters of your business for the long term.
Our digital marketing agency in Melbourne is obsessed with the numbers behind all social media campaigns we work on. We collect data, identify growth opportunities, and develop well-thought-out plans to act on these opportunities as they present themselves. This enables your company to facilitate and lead these conversations with your audience when they matter most. And that’s just the beginning.
Dominate your market with a social media strategy that works
Social media marketing is the fastest-growing advertising medium online. If you are not using it to dominate your niche, you are already missing the boat. With the help of our digital agency, we’ll launch your brand to new heights, increasing leads and traffic and amplifying your brand awareness overall.
Does your business need social media marketing? The answer is “Heck yes!”
Social media is not a “nice to have” it is a “must-have” for every business. It is the lifeblood of your brand online. Social media can and will drastically increase the amount of traffic to your website, improve the quality of those visitors, and generate visibility across the board. But there’s so much more to it than that…
Spark massive website traffic through social media marketing
Through intelligent processes, including social profile optimisation, creative content creation, strategic targeting and so much more, your brand can drive explosive traffic back to your website. As social media platforms are brimming with opportunity, your target audiences are already active on these channels, giving you the best possible chance at encouraging them to check out what you’re all about.
By making a concerted effort to harness this powerful source of traffic, you can supercharge the performance of your brand online, and achieve outstanding results.
Why choose us? Because we have the skills, experience and expertise to get the job done right. Our digital marketing agency is passionate about what we do and we have a burning desire to help our clients succeed. Unlike many so-called ‘experts’ out there, we actually create, manage and optimise successful campaigns for our clients to the point that they continuously generate results. And we mean ROI-shifting results.
At the end of the day, that’s all that matters.
Reach your biggest, most valuable audiences
Social media management allows you to reach your target audience when it matters most, without having to do the hard work yourself. You can tap into them when they are ready to hear from you, and when they are most alert and open to your message. Reach them with a powerful, yet subtle sales pitch at the moment they are most receptive or nurture them through content that’s designed to provide them value. This is the winning combination, complete with an expert team that’s able to consistently do this hard work for you. That’s us!
Social Media Marketing FAQs
Social media can be an effective tool in your marketing arsenal. It can help spread the word about your business, increase website traffic, and provide feedback that helps you fine-tune your marketing campaigns. It can also give you the competitive edge your brand needs over others in your field.
Unfortunately, it takes lots of hard work to do social media management right, which is why having an agency take care of your digital strategy is so important. Additionally, the ideal expert will be able to point you in the right direction and provide you with tailored social media management packages that suit your business, and not someone else’s.
All social media channels are different, each with its own benefits and drawbacks. You’ll need to understand both your target audience and competition to know which one is best for you – which is something our marketing services will help you do.
In a nutshell, the most popular platforms include:
1. Facebook: This is the most widely used social network online today. As of 2021, there were 2.8 billion active users on this platform. This makes it the second-largest social network overall after Twitter. It is also the most important social network for B2C marketers. That’s because Facebook is the most popular social network among consumers when it comes to researching brands.
2. Instagram: This is the fastest-growing social network today. As of 2021, there were 10.8 million active users in Australia alone on Instagram. This makes it the third-largest social network overall after Twitter and Facebook. It is also the most important social network for B2B marketers.
3. Twitter: This is the second most widely used social network online today. It is also the most important social network for B2C marketers. That’s because Twitter is where the vast majority of consumers get their news.
4. LinkedIn: This is a business-only social network. with 765 million active users globally. This makes it the fourth most important social network for B2B marketers. It is also the most widely used professional channel online today.
Social media is a double-edged sword. On one hand, it has a lot of benefits; it allows you to connect with people all over the world, share information, and promote your business. On the other hand, it has become the number one way to waste time if you’re not sure how to use it best. If you allow it to take over your resources and energy, it can be extremely damaging to your marketing budget. Hence, it’s up to you to decide whether or not it’s worth investing in a specialised marketing agency or consultant to do the work for you.
By choosing to employ an expert to run your social media channels, you can avoid wasting time and effort on a strategy that may not work. You also eliminate the risk of doing something wrong (like making expensive mistakes) and make sure you are putting your energy into the most profitable endeavours.
An expert will also have already done the research and testing to make sure the path they recommend is the right one for you. They will have a clear understanding of what is working now and what needs to change. They will be able to explain these changes in a way you can easily understand and implement. In short, they will set you up for success. The problem is, most business owners don’t know how to hire an expert or even if they should. Some are sceptical about whether or not an agency or consultant can provide value.
When you liaise with us for marketing services like this, we run you through everything you can expect within your digital strategy, and the kind of benefits you will receive, such as:
- increase brand awareness
- boost online presence
- create more brand visibility
- land more sales
- produce compelling digital content
- gain quality leads
- completely control your ad spend
- dominate real estate on the biggest channels.
Because we are experts in social media management, our Melbourne team can help you power up your profiles on the biggest platforms in this space. We do this by employing a holistic marketing strategy that’s tailored to your brand, not someone else’s. From increasing brand awareness to ensuring you’re hitting all the right algorithm sweet spots, we’ll land you more conversions, engagement, website traffic and customer loyalty.
Our social media management includes:
- Creation of an effective social media strategy for these platforms
- Optimisation of all platforms relevant to your digital marketing efforts
- Ongoing monitoring and measurement of all campaigns
- Content creation that’s eye-catching and attention-grabbing
- Pay-per-click advertising (e.g. Sponsored Posts on Facebook)
- Graphic design for visuals
- Event marketing or promotions
Social media marketing campaigns can be profitable if you target the right audience and have a compelling message.
- Your first step is to identify your market
This is where most people go wrong. They jump straight to creating a sales pitch and start “brainstorming”. The most important step is to think about who your target audience is and what their biggest pain points are. This step will also lead into the next one, so it’s important you nail down the demographic, their location, interests and other important details first.
- Who is most likely to buy what you are selling?
Once you have identified your market, you should craft a compelling message that will attract them to your offering. Next, you should create an attractive sales pitch (an “elevator pitch”) that includes important facts about your product or service, and the benefits your customer will get by using your product or service.
- Think about the message you want to use to spread the word
Finally, you should create a plan for how you will spread the word about your business, and convert as many of those prospects into customers as possible.
Remember, there is no such thing as a free lunch. You have to pay for it in some way, whether it’s time, money or effort. However, the effort you put into this part of the process often has more “payoff” than any other single aspect of marketing.
By putting in time and effort into developing your message for social media marketing, you’ll ensure consistency across your campaign, especially when there are multiple parties involved in making your strategy run smoothly. When you choose a social media agency to handle this for you – like us – they’ll make sure that this messaging appeals to your targeting and is aligned with all content posted.
Social media marketing campaigns fail when there hasn’t been enough strategy to build it on in the first place. Do the hard work for and it will always deliver you a return in some way or another.
This varies depending on the type of campaign you create, the nature of your objective and what kind of traction you’re after. At EDGE, we tailor our campaigns to suit all of these criteria, so you always get a solution that’s designed around your unique needs. If you are hunting for a social media management agency in Melbourne and they give you a stock-standard figure, we highly encourage you to ask them all the right questions to better understand what you’ll receive out of that charge.
A social media marketing agency is a company that specialises in promoting a business using various platforms – like Facebook or Instagram. They may work with you one-on-one through their digital marketing team, create and manage your social media campaigns for you, or some combination of these. Their main responsibilities include posting status updates, creating and managing advertising, running contests and giveaways, monitoring and responding to customer service issues, and providing support and training to you and your employees. They also assist you in setting up and optimising your website for maximum traffic and conversions, especially if they are a Melbourne SEO agency.
A good social media agency will do everything it can to make sure your campaign is a success and is able to meet your business objectives. They’ll provide ongoing reporting so you know what’s working and what isn’t. Additionally, they’ll offer suggestions on how to improve the performance of your campaign based on this information.
No matter what agency you go with, they should always ensure their activities are compliant with the various social media regulations. And, they’ll help you measure the success of your campaign from start to finish, all the while answering any questions you have. If they can’t, that’s a big red flag.
A social media campaign includes creating and posting content on various social media platforms. This might include videos, written posts, images, graphics, links, ads, news, etc.
In short, it’s everything you put out into the world on those platforms, all with the intention of reeling in more engagement from your target demographic. You should also include some type of “call-to-action” in every post or else you risk losing people to the dozens of other messages competing for their attention.
Social media campaigns are usually measured by how many “impressions” or “views” your posts receive, but other important metrics – like organic traffic or conversions – are equally as important, if not more so.
At the end of the day, social campaigns include a lot of different moving parts and should always tie back into your overall digital marketing services. When done right, it will function like a well-oiled machine that delivers results through all of your online advertising channels, and not just one. This is where choosing the right marketing manager or agency really comes in handy.
A reliable social media agency can completely change the way you’re seen online. By investing in a consultant or expert who knows the ins and outs of social platforms, you’ll be able to gain more leads and engagement than ever before. However, it does take hard and consistent work, so you’ll need to ensure you’ve chosen the perfect agency for your needs.
Here are our top tips for selecting a social media company for your business:
1. They should be willing to provide you with a detailed analysis of your competition, their customers and their markets.
2. They should be able to demonstrate that they have the skills and expertise to help you achieve success on social channels.
3. They will know what trends and user behaviour is currently dominating each platform.
4. They should have a solid understanding of how to use paid campaigns to leverage your objectives.
5. They should be experts at using ‘engagement metrics’ to identify the posts that are performing best for your campaign.
6. They should be able to clearly explain their ideas about how they can help you achieve success on social media.
7. They should be skilled at capturing and nurturing leads from all sources – including social media.
8. They should be willing to go the extra mile to provide you with outstanding customer service.
9. They should be transparent about their fees and terms of service.
10. They should have an office location close to where you are located.
11. They should be available to you for questions. If they can’t answer them, you need to figure out why that’s the case.
12. They should be easy to work with.
13. They should 100% be able to prove that they can deliver on their promises. Do they have case studies you can check out?
14. If they’re a Melbourne based agency, they should have a team based in this specific area to help you gain the most out of your services.
15. They will understand the challenges of small businesses and how social campaigns can overcome them.
Speak to a Digital Marketing expert today!
Need a hand? Get in touch with our marketing consultants now for advice and guidance on how to get started with your very own strategy on the world’s biggest online platforms. We’ll provide you with a free consultation and 30-minute session that delves into everything you can expect.