Round 2 - Small Business Digital Grants Program

If you are looking to step into the world of digital marketing, or looking to upgrade and reinject your business into the ever changing digital world, then you are the perfect candidate to apply for Round 2 of the Small Business Digital Grants Program! We achieved a 25% success rate with our clients' grant submission in Round 1, and they are already reaping the rewards with an increased digital presence and increase in enquiry as a result.

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Small Business Digital Grants Program

Up to $10,000 available for small businesses! The state government has released funding under a grants program to assist small businesses to engage the digital economy to grow their business. As usual, the timeframes are tight and we have less than 4 weeks to get your submission in. It’s a matched dollar for dollar grant with up to $10,000 for each applicant up for grabs!

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Cockroach Theory

I came across this great self development speech that I think we could all be reminded of from time to time... A beautiful speech by Sundar Pichai.

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The mother of all infographics!

If you ever wondered what Mother's Day meant to people around the world, look no further! Australia comes in as the second highest country in the world when it comes to engagement based on social media stats.

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Internet and Social Media Stats for Australia (April 2016)

It's very difficult to find statistics like this for Australia all in one place. Here is a great snapshot of some key stats relevant to our great land down under!

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Mum's the word! - May's digital marketing outlook

Mother's Day is here and kids, young and old, are heading online to find the perfect gift. It's the daughters that are first off the blocks in April though - while 43% of sons leave it to the last minute (pick your act up boys!).

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How Great Leaders Inspire Action!

Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...

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WordPress is a Blog.. Not a CMS

Over the past 14 years here at Edge we have stayed well away from developing websites in the universal beginners WordPress platform everyone is vaguely familiar with, and today we delve into the reasons why we don’t use it and why we don’t recommend it for our clients.

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Like a firm handshake, there is nothing quite like a brochure in your hand

There's no doubt that digital marketing is the driving strategy for modern business, but there's an old-school method that still stacks up along side our digital world in creating an emotional connection with your customers.

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Is email marketing still relevant?

Smartphone, tablets, Facebook, twitter, Instagram apps – the past decade has seen digital technology explode and transform how we buy, sell and run our businesses. Online is now king and consumers have multiple platforms through which they can search and receive information.

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Complaints on Social Media. What should you do?

Your day has started off great, you've just finished lunch and returned to work at your desk, only to discover a not so friendly facebook post in your notifications. In fact it's anything but friendly, even quite rude! You immediately feel angry, defensive and negative and want to unleash with a tirade to put them in their place... STOP RIGHT THERE!

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Website conversion rates may be hurting your business

Did you know that the average conversion rate to a sale on the Internet is 1%?

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Mobile to overtake newspapers in global ad spend in 2016

“We are now witnessing the fastest transition of ad budgets in history as marketers and agencies scramble to catch up with consumers’ embrace of the mobile way of life,” Steve King, ZenithOptimedia’s Worldwide CEO.

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Google makes BIGGEST change to its logo in over 15 years!

In a swift change that happened overnight, the internet giants Google, officially updated their logo in one of the most significant ways since May of 1999.

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Internet and Social Media Stats June 2015

Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country.

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Should Your Business Pay to Advertise on Google?

Forget the critics. If you can drive desired actions from potential customers on your website at the right price, paying for traffic is a necessity for growth. In this article, you will discover details surrounding one of the most common questions in regards to AdWords advertising.

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Benchmarks for Social Posts

Social media analytics provider, Quintly arrived at some benchmarks for social media managers in the second quarter of 2015 for Facebook, Instagram and Twitter. Here's what the company said in a blog post introducing its findings.

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SEO Explained

The goal of foundational SEO isn't to cheat or "game" the search engines. The purpose of SEO is to: Create a great, seamless user experience. Communicate to the search engines your intentions so they can recommend your website for relevant searches.

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The 3 Digital Trends in Australia

The future is mobile 45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.

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