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EDGE strives to EDUCATE and EMPOWER
How graphic design can improve your business
Business graphic design has always been an important part of a successful operation, but that importance has spiked immeasurable as the internet and technologies have
Avoiding Google Penalties
How do you avoid a Google penalty? Everyone wants their website to appear at the top of Google searches, but that’s a whole new ball
Your brand is more than a logo
Creating a brand is an essential aspect of doing business. It is marketing. It is art. It is creativity. It is born from brainstorming, conflicts,
How to do keyword research
How to do keyword research The words you use across your website matter – for multiple reasons. Primarily, they are critical for reaching intended audiences
How do search engines work and why should you care?
How Do Search Engines Work? There’s no doubt that most of us know what a search engine is, in its basic form: you type a
Google Ads Benchmarks: Your industries CTR benchmarks
Google Ads Benchmarks For your company Google Ads is a rich resource of data and metrics, but this information can also be a minefield because
Google Ads Metrics: Understanding your PPC data
We live in a world driven by data. Around 90 per cent of the world’s data was created in the last two years alone and
Why use Google Ads
Why use Google Ads? When it comes to advertising in the modern age, we are spoiled for choice. However, this is where things can become
Multi Channel Video Marketing
How to create and use multi channel video marketing Depending on who you ask, many digital marketers will confidently state that video is king. As
Link building strategies and their importance
In everyday life, you can talk about how awesome you are until the cows come home, but it’s difficult to convince people that you are
How to embed video in WordPress – Your ultimate guide
Video may have killed the radio star, but it’s breathing new life into businesses new and old in the digital world. More than ever before,
On page SEO guide
A Comprehensive Guide to On-Page SEO On-Page SEO elements Simply building a website for your business or services is not a recipe for success in
What is a sitemap and do you create one?
Having a strong Google presence is the main goal of any business with a website that’s intended to generate leads. And to do that, you
What is robots.txt file and how to use it?
The world of search engine optimisation is intricate and complex, but we like to think it’s a world full of digital marketing phenomena that we
What is structured data? Everything you need to get started with Schema
We hope you’re ready for another article filled with all the lovely technical stuff that excites our team, just as much as it does Google.
301 vs 302 Redirect: Which one to use?
Sometimes it’s tricky to know whether your site’s situation is calling for a 301 redirect or 302, but let us tell you right here and
How to optimise your blog posts for SEO
Blogging used to be a way to express yourself and share your passion with those around you. While this still happens to be the case,
How long does it take for a website to rank on Google?
The first question that any company asks when making the smart decision to engage in SEO is; “How long until my website ranks on top
Complaints on Social Media, what should you do?
Your day has started off great, you’ve just finished lunch and returned to work at your desk, only to discover a not so friendly facebook
Why backlinks are so important to your SEO strategy
Search engine optimisation, or SEO, became important the moment search engines emerged. SEO became significant in the very early days of the internet. It became
How to create killer Facebook Ad campaigns
Social media reaches more people daily than any other media type that’s ever existed. There are over 3 billion active social media users, and every
Blogging for SEO: The secrets you need to know
Half the struggle of establishing higher rankings on Google is ensuring all aspects of your website are optimised for the best possible success. And that’s
Top 3 Digital Marketing channels
When it comes to digital marketing, some channels have continuously proven their worth. Others have become obsolete due to the changes that are occurring with
Email Marketing: Make sure it delivers
In order to get the most out of email marketing, you must understand the core fundamentals and how it works, otherwise you may be inadvertently
How great leaders inspire action!
Video – Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question “Why?” His examples
It’s our attitude that determines our success
I came across this great self development speech that I think we could all be reminded of from time to time… A beautiful speech by
Website conversion rates may be hurting your business
Did you know that the average conversion rate to a sale on the Internet is 1%? Essentially, for every one hundred people who go to
The 4Ps of the marketing mix is your key to success
We all have things that make us tick, interests that spark our attention or grant us motivation. We have our values, passions and dislikes. All
WHY SEO IS THE NUMBER 1 MARKETING SERVICE
A solid SEO strategy is an integral part of any marketing plan. If you’re going to invest in professional services to boost your sales, SEO
SEO Explained
What is SEO, Exactly? The goal of foundational SEO isn’t to cheat or “game” the search engines. The purpose of SEO is to: Create a
