When we met Troy and the team at The Lion, we all knew they had a killer service.
You know what it’s like. You have a great product or service that people love…
But who doesn’t want more customers hunting down their business?I want more customers
The Lion is a quality club venue located on the west side of Brisbane, and one of the most popular clubs in the state. They host amazing events, offer upmarket dining experiences, and have a great selection of bars and places to spend time with friends and family.
Troy took a very cautious, but strategic approach. There were 5 very smart things he did to get The Lion from where they were, to the goal of reaching new audiences in the places they were hanging out:
1. Be aware of any problems with current marketing efforts. What’s not firing as well as it should be?
2. He was aware of the Vision of the organisation. This enabled him to build the marketing messaging with the right focus.
3. Know that they had to get onto multiple platforms - even if not sure which ones.
4. Hire an expert when you don’t have the experience.
5. Finally, Troy approached his new partnership with a test and measure approach.
Whether your vision for your business is to dominate the market place in your industry, expand nationally, or simply get enough business coming in to provide a great income and comfortably pay wages, knowing your destination helps when approaching your marketing efforts. Without a goal, it’s difficult to decide what the best path forward is.
As business owners ourselves, we understand that no business has an unlimited Marketing budget. We get that your marketing is an investment and the goal is to have a positive return for the business. When we first meet with our clients we take a birds eye view of the goals of the business, the resources, and the timeframes that goals need to be achieved and provide a custom solution to each business.
When we first began working with The Lion we approached their immediate need which was to bring in more diners during their quieter midweek days. We achieved this through a carefully scheduled Social Media campaign. Once that campaign was underway we looked at the people outside their catchment that were hunting for services that The Lion provided, and developed a sophisticated search campaign with a combination of SEO and Google Ads to capture this audience - Making The Lion, the “hunted”. We have rolled out various other focused campaigns that are both ongoing and event focused.
We have a lot of pride in the work that we’ve done with The Lion so far, and look forward to being able to share more updates on their wins and successes along the way.
If you’re looking to partner with a Digital Marketing Agency to grow your reach to audiences and increase leads, sales and revenue - then book in a 30 minute strategy session with our Results Team today.Book a Strategy Session