Your day has started off great, you've just finished lunch and returned to work at your desk, only to discover a not so friendly facebook post in your notifications. In fact it's anything but friendly, even quite rude! You immediately feel angry, defensive and negative and want to unleash with a tirade to put them in their place... STOP RIGHT THERE!
What should you do? Reply? Ignore it? Delete it? These are all questions in a common daily occurrence for many businesses who sadly get it wrong a lot of the time.
To put things into perspective, here's some stats on complaints.
Search engine optimisation is a skill that takes time to learn and perfect. Time that you should be using to run your business. If you're a small business or are just getting your company on its feet, then hiring someone to come in and handle SEO is the best course of action.
Getting someone to help you run that side of the business will allow you to focus on the important day-to-day tasks. A reliable online marketing company will be able to improve your website's overall look and content, which can provide a better user experience. It can also boost your search engine rankings on engines like Google, Yelp, and Bing.
Social media complaints are not always doom and gloom. If you handle them correctly they can create a great opportunity for businesses to turn a negative into something that can actually benefit a brand’s reputation. Social media is an essential part of a brand’s public perception, a direct line to your customers on which a business depends, and in that sense it’s the best way to show consumers what you’re really made of!