Blogging used to be a way to express yourself and share your passion with those around you. While this still happens to be the case, today blog posts are used for another reason: to promote products and services. This marketing strategy is known as business blogging.
A crucial component of business blogging is to optimise all posts, ultimately helping your site rank on the first page of Google results. Making your content search engine friendly means more views and traffic to your site, which is what every blogger wants, right?
The problem that many individuals face in this process is they don’t dedicate the necessary time to their blog. They often get discouraged when they’re not seeing the results they need and give up. While building the viewing of your site takes time, there are some things you can do to speed up this process.
So, what are some ways you can take this idea of business blogging and use it to your advantage?
Most importantly we want to talk about a huge marketing technique that will boost the conversions brought forward by your website, giving you the results that you’ve been longing to see. We are talking about search engine optimisation (SEO).
What Is Search Engine Optimisation?
You most likely have heard about the importance of optimising your website. SEO is the process of establishing your online presence and increasing online visibility. When done correctly, your web page will appear at the top of search engine results. Obviously, this is what you want.
Yes, you can pay to have your site at the top of Google page results. However, we are talking more about natural or organic results. This is what’s going to help your site long-term, giving you the traffic, leads, and conversions you want.
Going another step further, you want to optimise your blog posts as best you can. Unsure of how to do this? Here are 6 quick things you need to start doing if you’re not already:
1. Do Keyword Research
When you’re browsing the web looking for something in particular, you type specific words into Google’s search tool. These words are known as keywords, and it’s essential that you utilise them within your content.
It’s very likely that you’re already including these keywords in your blog posts without knowing it. However, there are many tools you can use to help you find the best keywords for your type of content. For instance, the Google AdWords Keyword Tool is a great resource to have to stay ahead of your competition and bring more traffic to your site.
So, you know what words to be using throughout your post, what’s next?
You want to now place them where they will have the most impact. We are referring to the following areas:
- First sentence of content
- Your concluding paragraph
- Anchor text (this is the text you hyperlink taking viewers to a related page within you site )
- Title tags / Meta Descriptions
We do want to point out something that can happen in your attempt of using keywords within your posts: keyword stuffing.
Keyword stuffing happens when you are using these words too much or over optimising your site. When this happens, your blog post can be hard to read. This will annoy your followers, and it will also get you penalized by Google.
Play it safe and only use a few keywords. Remember, the important part is placing them strategically.
2. Can You Optimise Your Images?
Yes, you can, and you should! Every time you upload a photo to your blog, you need to ensure you’re including the keywords you research within the file name. Along with the file name, be sure you’re filling out the alternate text field with a description of the photo. Make this brief, but keyword rich.
3. Use Links Naturally
Another strategy we suggest you use is using links when referencing others. If you mention another blogger or article within your post, include the link. That way your viewers can get more information if needed.
Not only is this good blogging etiquette, but other bloggers may give you a link back! Use quality links to grow your website and rank higher within search engine result pages.
4. Write, Upload, Repeat
It’s important to update posts frequently and create fresh content often. Encourage your viewers to subscribe, so they can be alerted when a new post goes up.
Also, don’t go weeks before posting the next article. In this time spam of being inactive, we guarantee you’ve lost views, which is what all bloggers want to avoid.
5. Give Viewers An Easy Way To Subscribe
Every reader should have the opportunity to subscribe to your blog. Place RSS or Feed Subscription Buttons within your site as well as a way to sign up for your email list. This will give viewers more than one chance to subscribe, meaning they’ll receive a notification every time you post something new.
The biggest benefit of subscribing to a site is that a reader doesn’t have to visit the site every single day to see if something new has been posted. Instead, alerts will be sent out, and your viewers will stay up to date with your blog.
6. Use Social Media
Millions of people use social media every single day. A great way to post photos and stay connected with family and friends, these platforms have become an innovative way of promoting businesses.
Consider using Instagram, Facebook, or Twitter to create connections and attract more viewers. You can implement links to your social media platform directly on your website.
We really encourage you to use social media to help your viewers land on your blog posts. If you haven’t started using this tool to your advantage, we suggest you do so as soon as possible.
These are 6 very good ways to optimise your website and take it to the next level. Incorporating all these techniques within your blog posts will result in higher rankings in SERPs, more leads, and an increase of customer conversion rates!