The 3 Digital Trends in Australia

45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.

The future is mobile

45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.

Todays shopper is an online shopper

Although 31% of the consumers shop online many people also use the internet when buying in-store items. 30% use a smartphone for researching online.

Millions of online video views

6 out of 10 Australians watch online video at least weekly via smartphone. Consumers are generally focused while watching.