45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.
The Future Is Mobile
45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.
Todays Shopper Is An Online Shopper
Although 31% of the consumers shop online many people also use the internet when buying in-store items. 30% use a smartphone for researching online.
Millions Of Online Video Views
6 out of 10 Australians watch online video at least weekly via smartphone. Consumers are generally focused while watching.