The coronavirus (COVID-19) pandemic has well and truly settled in, and businesses across all walks of life have had to adapt. The ability to be agile, innovate and change to suit the tides is more crucial than ever before. Businesses unable to meet these demands are quickly falling behind, if not already shutting their doors.
But for those still striving for success and thinking outside-the-box to make ends meet, digital marketing has become a guiding light in an otherwise dark time.
Australians (and the rest of the world) are isolated at home, spending more of their time than ever before on their devices, social media and digital media. If they were ever infinetly tuned in, it’s now. And your job as a business during coronavirus should be to make the best possible use of that behaviour.
We understand that – as a business – you’re likely dealing with cancellations, returns and refunds around your products and services. We all are. But there is a way you can negate the effects of this spiral.
With fewer people on the roads and travelling, off-screen marketing is no longer as effective. Billboards aren’t seen; people aren’t looking at posters on bus stops – you get the point. Online advertising is currently the most efficient way to make use of any spare change you have right now. And you’ll thank yourself for investing in these channels later down the track when your doors still remain open and COVID-19 discussions are all in past tense.
So here’s our number one tip to you before we dive into the rest: if you’re experiencing less revenue and more cancellations, don’t pull the plug on your marketing efforts altogether. Instead, audit and assess your business to see how digital channels could provide much better ROI.
We’re already seeing it. Take a look at this Google Trends chart, for example:
This proves the current growth (i.e. explosion) of shopping online, and this is just for groceries alone. If we look at other industries that are now adopting e-commerce business models, the behaviours are similar.
The following example is the interest over time for the term ‘office supplies online’ on Google.
These are some basic examples, but if you wanted to sit down and really do some research, you'd find your industry is most likely taking part in this movement. Any sector can tap into the e-commerce boom; you just have to innovate.
For example – are you a hairdresser? You could resell hair products and accessories in an online store when you typically would only offer it within your physical salon.
Maybe you’re a personal trainer. We’ve seen plenty of gyms and self-employed PTs make a move to virtual classes, and offering products through their online stores – be that selling supplements, apparel, workbooks, guides, etc.
Innovation is key. Garner the creativity and spirit to experiment and find a new niche in your field – even if it’s just temporary. And if you’re not sure how to market it and get the word out, then we’re ready to help you kickstart the process.