Business - Federal Government Initiative
Location - Fraser Coast
Services - Strategy, Branding, Digital Marketing, Website Development, Graphic Design, Advertising
After becoming aware of the results that we were acheiving in digital marketing for our developer clients, we were approached by local government to provide a marketing strategy to drive growth of the federally funded 'Building Better Regional Cities' initiative. This initiative was created to stimulate economic growth through the funding of local infastructure supported by a $12,000 rebate to encourage people to purchase land and build a new home.
Our first priority was to rebrand the government coined 'Building Better Regional Cities' into a more dynamic and marketable brand resulting in what is now widely celebrated as 'Destination Hervey Bay'.
Following on from the branding excersise was the roll out of a fully integrated website to form the hub of our digital strategy. We then created an industry partnership with developers to 'buy-in' as Destination Hervey Bay partners to fund the marketing initiatve with exclusive exposure rights.
The campaign has enjoyed enormous success building immediate exposure within the local market as well as a comprehensive national investment attraction digital marketing strategy targetting retirement and first home buyer sectors.
The campaign was initially a 3 month excersise but has since been perpetually extended due to its huge success in driving property growth and stimulating the local economy in a cornerstone industry sector.
The best place to start is to talk to an Edge Marketing Professional.
Call us on 1300 558 659 or Contact Us through our enquiry page NOW!