Results

EDGE is a RESULTS DRIVEN marketing company

Stone Group Lawyers

Stone Group Lawyers are one of the leading general, litigator and family law companies on the Gold Coast. Their positioning statement is ‘Defining Success Together’ and this motto has carried through into our marketing partnership where our success is measured on their results.

Like every law firm we speak to, Stone Group was looking for more…. More exposure, more enquiries, more ideal clients, more growth and more profits.

Stone Group Lawyers aspired to be the #1 choice of law firm on the Gold Coast which meant they needed to build their brand and be found when it mattered most. When a potential new client that woke up that day, not needing a lawyer, now all of a sudden wants and needs the best legal counsel available. In an extremely competitive market this was a lot more challenging than they first thought… that was until they found Edge!

Our Digital Marketing approach uniquely reflected Stone Group’s 5 core values being 1. Intelligent. 2. Elite. 3. Caring. 4. Evolving and 5. Aggressive. We implemented Digital Marketing Strategy built on reputation, trust and authority, focussed on key ‘money terms’ – the terms that people are searching for when they are ready to take action and hire a law firm. A year on year data snapshot boasts huge increases in visitor numbers across the board, positioning Stone Group as the law firm of choice.

65.19%

Increase in Organic Visitors

401.42%

Increase in Goal Conversion Rate

64.85%

Increase in New Users

753.33%

Increase in Goal Completions

1st Jan 2019 – 31st Dec 2019 vs 1st Jan 2020 – 31st Dec 2020

“It’s all about results at the end of the day, it wasn’t just a job for EDGE, they wanted to become an extension of my business”
Troy Sorrensen

 
 
 

OJ Pippin Home Builder

OJ Pippin are bespoke Turn Key Builders in Brisbane. They specialise in taking homes from planning and design, through to the final touches of interior furnishing. They make the extraordinary appear easy by spending the time exploring their client’s vision.

OJ Pippin didn’t have a marketing partner that reflected their quality of service. The results they were getting from their previous provider didn’t have that “wow” factor and they needed an agency that would go the extra mile for them.

EDGE offered a full-service marketing solution. We wanted to make sure they were on Page 1 for keywords that provided the best ROI. Google Ads that truly represented their quality in market across all the most popular platforms including Facebook, Instagram, Google, and the Google Display Network.

The results we have seen in the short time with EDGE across social media, SEO and Google Ads has been tremendous.

Previously we worked with another digital marketing agency who were given the same budget. As our results continued to drop we new it was time for a change. After many meetings with potential advertisers we had a great feeling about EDGE and have never looked back. The team is attentive, friendly and genuinely concerned about their clients results.

If you are considering making the move to Edge Marketing, don’t hesitate.

79%

Increase in Website Traffic

700%

Increase in Social Media Leads

220%

Increase in Google Ads Leads

Pos 1

Turn Key Homes Brisbane

Year on year stats since starting with EDGE.

Don't just take our word for it.

Things have really changed and it’s a very busy world out there. We couldn’t just put newspaper ads together and see the people come through the doors, we needed to break it down to get all of those messages of what we do here on multiple platforms.

It’s all about results at the end of the day, it wasn’t just a job for EDGE, they wanted to become an extension of my business, they took the time and asked the right questions and set up the strategies that we needed to put in place to target the right market that i’m after to grow our business.

The people that are in the team, the wealth of knowledge, the expertise… that’s what makes EDGE. And what EDGE has provided us…. I’m really excited to see where we continue to go with it.

Troy Sorensen – Marketing Manager

Switchpress Electrical

Switchpress Electrical is a residential and commercial electrical and air-conditioning company based on the Gold Coast, servicing surrounding areas including Brisbane.

Switchpress Electrical came to us with an existing campaign and were paying well over premium dollars for their Google Ads in the highly competitive space of electrical and air-conditioning searches being made on the Gold Coast. After a high level data analysis on their previous campaign we quickly identified that it was costing them a lot of money for little result.

Switchpress Electrical’s biggest challenge was trying to compete with the larger air-conditioning companies who are spending up to $10k per month on their digital campaigns. By understanding buying cycles, we were able to determine the days that air-conditioning enquiries were at their highest… Days when the temperature is hot and the humidity is high!

We restructured their entire digital marketing strategy and linked their AdWords campaign with Google’s weather app so that their ads only ran when the weather reaches a certain level of temperature and humidity –in other words, when people are in ‘Hunt Mode’ actively ready to buy.

We halved their budget, but most importantly out-performed their competition on buying cycle days when it matters most The result was an immediate increase of leads producing 4X sales.

100%

New leads generated online

50%

Halved their marketing budget

400%

Sales increase by 4x

Year on year stats since starting with EDGE.