Edge ran a fully integrated advertsing campaign to launch a new product into the market. From our market research we reccomended our strategy and budgets that were very digitally focussed, however our client wanted to see the majority of their budget spent more traditionally in the form of newspaper advertising against our reccomendation.
We ran the campaign for 1 month using AdEdge Call Tracking phone numbers along with unique URL's to track online activity driven from the website. Here are the results after 30 days...
Calls generated = 0
Website visitors = 3
Calls generated = 33
Website visitors = 381
We quickly identified that over 80% of our budget was being innefective through newspaper advertising. Had we have not used AdEdge's tracking and measuring $10's of thousands of dollars would have been wasted in innefective advertising over the coming months.
Now we have a highly successful advertising strategy that is direclty engaged with the market, producing quality leads that are converting into profitable sales.
The best place to start is to talk to an Edge Marketing Professional.
Call us on 1300 558 659 or Contact Us through our enquiry page NOW!