Before and After's - Branding
Call Tracking Proves Newspaper Advertising to be a Flop!
Digital marketing drives successful re-election for Councillor
Direct mail pays dividends
How Google AdWords became a game changer
How we doubled online sales for our client in just 12 months
How we increased an email click through rate by over 1500%
How we modernised a true Queensland beachside icon with a new online presence
AT THE ANZAC MEMORIAL Preserving 100 Years of ANZAC memories
Rank on page 1 or pay nothing!
The benefits of dealing with Edge as your marketing partner
Before and After's - Branding
Call Tracking Proves Newspaper Advertising to be a Flop!
Digital marketing drives successful re-election for Councillor
Direct mail pays dividends
How Google AdWords became a game changer
How we doubled online sales for our client in just 12 months
How we increased an email click through rate by over 1500%
How we modernised a true Queensland beachside icon with a new online presence
AT THE ANZAC MEMORIAL Preserving 100 Years of ANZAC memories
Rank on page 1 or pay nothing!
The benefits of dealing with Edge as your marketing partner
Before and After's - Branding
Call Tracking Proves Newspaper Advertising to be a Flop!
Digital marketing drives successful re-election for Councillor
Direct mail pays dividends
How Google AdWords became a game changer
How we doubled online sales for our client in just 12 months
How we increased an email click through rate by over 1500%
How we modernised a true Queensland beachside icon with a new online presence
AT THE ANZAC MEMORIAL Preserving 100 Years of ANZAC memories
Rank on page 1 or pay nothing!
The benefits of dealing with Edge as your marketing partner
Before and After's - Branding
Call Tracking Proves Newspaper Advertising to be a Flop!
Digital marketing drives successful re-election for Councillor
Direct mail pays dividends
How Google AdWords became a game changer
How we doubled online sales for our client in just 12 months
How we increased an email click through rate by over 1500%
How we modernised a true Queensland beachside icon with a new online presence
AT THE ANZAC MEMORIAL Preserving 100 Years of ANZAC memories
Rank on page 1 or pay nothing!
The benefits of dealing with Edge as your marketing partner
Before and After's - Branding
Call Tracking Proves Newspaper Advertising to be a Flop!
Digital marketing drives successful re-election for Councillor
Direct mail pays dividends
How Google AdWords became a game changer
How we doubled online sales for our client in just 12 months
How we increased an email click through rate by over 1500%
How we modernised a true Queensland beachside icon with a new online presence
AT THE ANZAC MEMORIAL Preserving 100 Years of ANZAC memories
Rank on page 1 or pay nothing!
The benefits of dealing with Edge as your marketing partner
Before and After's - Branding
Call Tracking Proves Newspaper Advertising to be a Flop!
Digital marketing drives successful re-election for Councillor
Direct mail pays dividends
How Google AdWords became a game changer
How we doubled online sales for our client in just 12 months
How we increased an email click through rate by over 1500%
How we modernised a true Queensland beachside icon with a new online presence
AT THE ANZAC MEMORIAL Preserving 100 Years of ANZAC memories
Rank on page 1 or pay nothing!
The benefits of dealing with Edge as your marketing partner
Before and After's - Branding
Call Tracking Proves Newspaper Advertising to be a Flop!
Digital marketing drives successful re-election for Councillor
Direct mail pays dividends
How Google AdWords became a game changer
How we doubled online sales for our client in just 12 months
How we increased an email click through rate by over 1500%
How we modernised a true Queensland beachside icon with a new online presence
AT THE ANZAC MEMORIAL Preserving 100 Years of ANZAC memories
Rank on page 1 or pay nothing!
The benefits of dealing with Edge as your marketing partner
Before and After's - Branding
Call Tracking Proves Newspaper Advertising to be a Flop!
Digital marketing drives successful re-election for Councillor
Direct mail pays dividends
How Google AdWords became a game changer
How we doubled online sales for our client in just 12 months
How we increased an email click through rate by over 1500%
How we modernised a true Queensland beachside icon with a new online presence
AT THE ANZAC MEMORIAL Preserving 100 Years of ANZAC memories
Rank on page 1 or pay nothing!
The benefits of dealing with Edge as your marketing partner
Before and After's - Branding
Call Tracking Proves Newspaper Advertising to be a Flop!
Digital marketing drives successful re-election for Councillor
Direct mail pays dividends
How Google AdWords became a game changer
How we doubled online sales for our client in just 12 months
How we increased an email click through rate by over 1500%
How we modernised a true Queensland beachside icon with a new online presence
AT THE ANZAC MEMORIAL Preserving 100 Years of ANZAC memories
Rank on page 1 or pay nothing!
The benefits of dealing with Edge as your marketing partner
Before and After's - Branding
Call Tracking Proves Newspaper Advertising to be a Flop!
Digital marketing drives successful re-election for Councillor
Direct mail pays dividends
How Google AdWords became a game changer
How we doubled online sales for our client in just 12 months
How we increased an email click through rate by over 1500%
How we modernised a true Queensland beachside icon with a new online presence
AT THE ANZAC MEMORIAL Preserving 100 Years of ANZAC memories
Rank on page 1 or pay nothing!
The benefits of dealing with Edge as your marketing partner
Before and After's - Branding
Call Tracking Proves Newspaper Advertising to be a Flop!
Digital marketing drives successful re-election for Councillor
Direct mail pays dividends
How Google AdWords became a game changer
How we doubled online sales for our client in just 12 months
How we increased an email click through rate by over 1500%
How we modernised a true Queensland beachside icon with a new online presence
AT THE ANZAC MEMORIAL Preserving 100 Years of ANZAC memories
Rank on page 1 or pay nothing!
The benefits of dealing with Edge as your marketing partner

Call Tracking Proves Newspaper Advertising to be a Flop!

Edge ran a fully integrated advertsing campaign to launch a new product into the market. From our market research we reccomended our strategy and budgets that were very digitally focussed, however our client wanted to see the majority of their budget spent more traditionally in the form of newspaper advertising against our reccomendation. 

We ran the campaign for 1 month using AdEdge Call Tracking phone numbers along with unique URL's to track online activity driven from the website. Here are the results after 30 days...
 

Newspaper Advertising Budget = $4840

Calls generated = 0

Website visitors = 3


Online Advertising Budget = $551

Calls generated = 33

Website visitors = 381
 

Outcome

We quickly identified that over 80% of our budget was being innefective through newspaper advertising. Had we have not used AdEdge's tracking and measuring $10's of thousands of dollars would have been wasted in innefective advertising over the coming months.

Now we have a highly successful advertising strategy that is direclty engaged with the market, producing quality leads that are converting into profitable sales.
 

 Want to know more? 

The best place to start is to talk to an Edge Marketing Professional.
Call us on 1300 558 659 or Contact Us through our enquiry page NOW!