"When we transferred across to a more personal bulk email strategy we immediately noticed a change in the way our customers responded to our communications”
CSM Manufacturing is Australia’s leader in canopies and toolboxes.
CSM have forged a significant customer database including distributors and end users. They sought to engage this prospective audience with consistent targeted email communications to keep them informed and prompt them to stay aligned with the CSM brand.
CSM have segmented their database to engage their prospects in more targeted communications . With EDGE’s assistance, they have identified a series of subject matter to engage their audience. They are now focused on a coordinated 12month schedule of email communications that still gives them the flexibility to respond to changes in the marketplace as they arise.
“EDGE assisted CSM to develop our email communications strategy. We were having trouble achieving engagement and click thrus with our initial templated email campaigns. When we transferred across to a more personal bulk email strategy we immediately noticed a change in the way our customers responded to our communications. From the first new email we sent, our email click thru rate went through the roof, up 1583% on our previous email campaign.”
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