Stone Group Lawyers are one of the Gold Coast’s leading general, litigator and family law legal representatives. On the strength of our results, ‘Defining Success Together’, Stone Group Lawyers’ positioning statement, has defined the success of their partnership with EDGE.
In a competitive legal industry, Stone Group was looking for growth in opportunities and market presence – that is more exposure, more enquiries, more profile and more capital growth.
Stone Group Lawyers came to EDGE with the aspiration to be the #1 choice of Gold Coast law firm.
The goal was to be found by a potential client that has little to no familiarity with legal representation – someone who might wake up that day, not needing a lawyer and now needs the best legal counsel available.
With extreme competition, comes extreme challenges. To achieve this, EDGE identified a need to build their brand and be found when it matters most.
Reflecting Stone Group’s five core values was EDGE’s digital marketing approach: 1. Intelligent. 2. Elite. 3. Caring. 4. Evolving and 5. Aggressive. Built on reputation, trust and authority, a digital marketing strategy was implemented that focussed on key terms – terms that indicate potential clients are ready to take action and hire a law firm. Positioning Stone Group as the #1 law firm, the year-on-year (YoY) data snapshot boasts huge increases in visitor numbers across the board.
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