Switchpress Electrical came to us with an existing campaign and were paying well over premium dollars for their Google Ads in the highly competitive space of electrical and air-conditioning searches being made on the Gold Coast. After a high level data analysis on their previous campaign we quickly identified that it was costing them a lot of money for little result.
Switchpress Electrical’s biggest challenge was trying to compete with the larger air-conditioning companies who are spending up to $10k per month on their digital campaigns. By understanding buying cycles, we were able to determine the days that air-conditioning enquiries were at their highest... Days when the temperature is hot and the humidity is high!
We restructured their entire digital marketing strategy and linked their AdWords campaign with Google’s weather app so that their ads only ran when the weather reaches a certain level of temperature and humidity –in other words, when people are in ‘Hunt Mode’ actively ready to buy.
We halved their budget, but most importantly out-performed their competition on buying cycle days when it matters most The result was an immediate increase of leads producing 4X sales.
The Gold Coast is one of the most competitive areas in Australia to run a trade business. We were paying an absolute fortune in all kinds of marketing and even though we were dealing with marketing company to run it all for us, we really had no idea what we were doing with our online advertising,Since dealing with Edge, we have halved our advertising budget and 4x our business. All of our new leads are generated 100% from our digital marketing and website.There have been times where we have had to temporarily pause our campaigns (which we hate doing) to catch up on our orders as we simply couldn’t keep up with growth. Shani Middleton - Office Manager