By understanding the consumer path to purchase, we were able to innovate the entire digital marketing strategy. We determined the days that air-conditioning enquiries were at their highest… Days when the temperature is hot and the humidity is high! We restructured their entire Google Ads account and linked their campaign with Google’s weather app so that their ads ran only when the weather reaches a certain level of temperature and humidity –in other words when people are in ‘Hunt Mode’ actively ready to buy.

We halved their click budget, but most importantly, out-performed their competition on buying cycle days when it matters most. The result was an immediate increase of leads producing 4X sales.