We consider Melbourne to be Australia's capital of innovation and professional diversity. That is why we have invested in a crack team of SEO specialists to focus specifically on ranking Melbourne businesses to the top of Google.
The first step is to understand the business and what keywords are going to meet your objectives. In most cases, it is a product or service of the business combined with the term 'Melbourne' or suburbs of Melbourne that surround the primary catchment area.
Ranking a website does not happen overnight. It takes a lot of specialist SEO work, a lot of time, and for our clients some patience while we build their website's credibility in the eyes of Google.
At this stage, it is important to understand the difference between poor keywords that don't generate buyers (researching keywords), versus quality keywords that result in direct sales (buying keywords). We want to ensure that your SEO strategy is loaded with buying keywords that are going to produce a profit.
SEO is a profit strategy. Once we have a list of potential target keywords, we run the numbers through Google to see exactly how many people are searching for those keywords on a month to month basis. This gives us our total potential reach of new customers. At this next stage, it is time to recap and to remind you that SEO is all about profits.
By understanding your average ‘life value’ of a new customer, we can multiply our search volume by your average client value to create a snapshot of this digital economy.
Know your conversion objectives. Now, you are not going to get every customer in Melbourne that is searching online, buying from you. So, depending on the type of business you have, the quality of your website as a sales tool and how competitive your market is, we can apply conversion percentages that will give us a fairly accurate estimate as to where your return on investment potential lies with a strong Melbourne SEO campaign.
With your set of keywords now decided it’s over to us to do what we do best and that is to power you up through your Melbourne competitor sites to get you to Google’s first page.
It is important that you understand that it doesn’t happen overnight, but also equally important to know that we are working to get you there as soon a possible with a strong and stable strategy that builds trust and authority with Google with many long-term benefits.
Owning a top-ranking position with Google can be a business life-changing experience. It can be the equivalent of having an army of sales and service people working for you 24 hours a day, seven days per week.
At this stage SEO can be more important than ever in maintaining your position and keeping your Melbourne competitors at bay.
With 15 years of SEO experience at your fingertips, Edge will provide you with the strategies and tools that you need to maximise your opportunities online.