SEO agencies from all walks of life all operate on two foundational blocks when building an SEO campaign:
On-page SEO: This focuses on the material and content on the actual URLs of your website, optimising them for specific keywords and relevancy. This also includes improving the user experience and ensuring no broken factors are causing problems – like links.
Off-Page SEO: Mainly focusing on building high authority links back to your website, off-page techniques manage all of the moving parts that sit OUTSIDE of your own page. This also includes listings, citations, directories, reviews, Google My Business and more.
Buyer beware
If an SEO marketing “guru” claims they can take shortcuts around these two elements, in order to get you “faster” results, that’s a big red flag you should run far, far away from. As the most important part of your SEO success, neither of these efforts should be skipped or rushed through. At the end of the day, your search results rely on you or your SEO company doing the hard work to create tangible authority online. It all goes back to that saying: “You get what you put in.”