Set your business up for success with a site designed to convert like crazy.
Looking for a quality SEO Melbourne optimisation company to give your online business the leads it deserves? At Edge Marketing, our motivated team of specialists work diligently to provide clients with quality solutions that maximise the organic reach of their website.
Whether we’re crafting magic through your existing SEO campaign or enhancing your online store with eCommerce SEO, our strategies target relevant online users through the most innovative, creative techniques. Ditch the old-school and black-hat SEO tactics you’ve been exposed to and choose a company that’s devoted to hard-earned, authoritative results – only at EDGE.
As a leading digital marketing company in Melbourne, we aim to resolve any issues within your website that are preventing you from reaching your biggest possible goals. Utilising SEO strategies that appeal to search engine algorithms, we turn your vision for online business growth a real success story.
Have you ever wondered how websites land on that first page of results in search engines like Google, Yahoo, or Bing? This is all a matter of using a good SEO strategy. Learning how to improve the content on your site, how to improve your site’s authority through establishing backlinks and references, as well as increasing visibility through geographic listings and review sites, may lead to an increased number of views, and consequently, leads. Luckily, we know precisely how to bring all of these elements together for a truly remarkable approach for our clients. And we can do so, no matter the niche or industry you’re in. The biggest reason and benefit of optimising your website is that your sales and revenue will increase significantly. When you push traffic through to your site, you’re establishing a digital footprint for your business. If you invest in having local SEO Melbourne specialists optimise your site, it makes a world of difference between being ranked on the first page of results or getting lost in the hundreds of other sits out there. Being ranked on the first page means catching all of the people who are deliberately looking for what you have to offer and making more sales.
A leading provider in the industry, we are proud to offer our clients Melbourne SEO services that work time and time again. How? By our many years of experience that have let us try, test and refine our strategies right down to the finest details. We know what works and we know what doesn’t.
Google is its own beast, and internet users continue to change their behaviour on this platform. With all of our skills backed by our leading knowledge in the field, we consistently create success for our clients the country over, optimising sites to bring in relevant, qualified traffic for the future.
When Google is unable to locate your site or add your content to their database, you’re missing out on incredible opportunities to generate leads.
Each one of our expert market researchers identifies new ways to bring more traffic to your business. We give clients honest information when it comes down to their SEO campaign. We want your website to succeed just as much as you do which is why we make sure it ranks highly on Google.
We consider ourselves the best specialists and as an SEO company Melbourne businesses like you deserve, we don’t use the common high-risk methods that other providers employ. This means that your website will naturally move its way up the ladder until landing a quality spot on the search results page of Google.
Just like we’ve helped dozens of clients who come back to us time after time, we can help your website get the traffic and attention it deserves. It’s just a matter of implementing the right practices at the right time and to do so, you need the help of an SEO expert.
We invite you to reach out to us today and get started on this exciting SEO journey. Allow us to learn about your company, goals, and objectives. The more we know the better we can assist you and enhance your site.
Don’t wait any longer. Contact us and speak with an Edge Marketing Melbourne SEO expert today.
The great thing about Melbourne search engine optimization is that it focuses on both the technical and creative elements of your online business. SEO campaigns are a great way to grow the visibility of your website within organic SEO results There are so many aspects to consider when optimising your site like using the right terms and phrases to get more traffic to click through to your site. The best SEO team will be able to grow your online business effectively. Through digital marketing like this, you can increase your exposure on Google and reap the benefits of one of the top SEO companies in Melbourne. Drive traffic to your site naturally by being on the first page and through careful strategies that work. Meaning that the traffic that gets sent to your site is actually interested in the services or products you have to offer and wants to be on your site. But making your site friendly to Google is a process and requires you to carefully analyse the keywords being used, build links on relevant sites where your ideal customers would be, build your credibility through being present on review sites and map sites, and develop overall quality content for your site. This type of work is meticulous and can become confusing. Furthermore, because of the constant changes in the industry, it is a full-time job in and of itself. Many business owners don’t have the time needed to dedicate to their online website. Instead, they hire an SEO Melbourne professional to take care of optimising their site. Providers such as Edge Marketing ensures client websites are optimised properly resulting in maximum results.
There is a reason our services are rising above competing brands. We offer solutions customised for your business and do not package our campaigns. Additionally, we hold the most knowledgeable, well-experienced staff in Australia. We’re very proud of scoring the dedicated set of individuals that comprise our company.
Have a large business or perhaps you’re just launching your services? Don’t worry. Our SEO Melbourne services can handle any job no matter the size. We have years of experience working with different industries and know the ins and outs of this field. We’d also like to add that we conduct no outsourcing overseas. All the technical work is conducted at our Australian offices.
It’s also important to note that we will not use complicated explanations or industry jargon that you won’t understand. Our goal is not to over hype our SEO services, but instead in making you aware of the changes that will be done to your website.
Boost your online visibility with our expert SEO services. We offer customised strategies, proven results, and affordable pricing to help you attract more customers and grow your business. Contact us today for a free consultation.
Our digital marketing agency works with businesses that are ready to get more leads and have the capacity for consistent growth. We know what it’s like to run a business and take our client’s decision to partner with us very seriously. As one of the top SEO agencies, we get excited about getting your business traction. We’ve helped thousands of clients grow their bottom line – we’ve been doing it since 2002 (remember the days before Google?). Our business has survived the test of time. Where many other marketing agencies come and go, we’ve been here from the very beginning of digital. This allows us to work with much greater insight than the new digital marketing businesses that have hit the scene. We’re not a team of millennials tinkering on Snapchat or Tumblr. We only use the best techniques to get you results that create a real impact.
Maybe you’ve seen it all before but are lacking the punch to your online marketing efforts. Maybe you’re completely new to the field and just need a digital marketing agency to take over and make magic happen.
Well, think of us as the wizards of keyword rankings.
Ever driven a Lamborghini? Okay, well neither have we, but we imagine it feels a lot like living in the fast lane on Google, right at the top of search rankings.
If you’re looking for a Melbourne SEO specialist to strengthen your online presence, we’re here and ready to turn your little ideas into grand realities. Ditching the sales talk and the fluff, Edge Marketing is all about diligently helping your site to reach its full potential, no matter the industry you work in.
Not getting the leads you deserve? Let’s change that.
From the very beginning, we make use of all the information and data we have at our disposal, giving your SEO campaigns the best possible chance at success. We’ll analyse your site thoroughly to see where the issues lie and where the opportunities sit, offering solutions to enhance your online business and get it to the next level.
As your dedicated SEO specialists, we’ll also help you to keep up with the latest trends and customise your website accordingly. At Edge, our SEO Melbourne team can create a custom-made strategy that suits your company’s goals and objectives.
In the end, you’ll also receive constant, accurate information and reporting on how your SEO campaigns are tracking with us and where your ROI sits.
While we’re known for being a top SEO Melbourne company, we’re also well-versed in:
eCommerce SEO – We make the complex process of making your online store appear in top results possible, despite the type of business you’re running.
Social Media Marketing – Do you wish you had a stronger digital presence? We offer advertising solutions and content for any of your social media accounts to bring light to your website.
Google Ads – Essential to bringing in more visitors, we use Google Ads to bring new visitors to your website immediately.
Web Design – If you’re not very tech-savvy and don’t have the best-looking web design, we fix this problem to ensure your site will appeal to all markets.
Optimising your website and further developing the implemented Melbourne SEO strategies and techniques is a good way to increase your sales and online presence. Our motivated team of specialists is here to help you and your brand succeed! We highly recommend getting in touch with our Melbourne SEO agency to start enjoying these benefits today.
There’s a lot to get your head around when it comes to implementing an SEO strategy – we get it. But with years of experience and insights behind us, we’re always more than happy to get down to business and answer your biggest questions. So let’s have at it.
An SEO strategy relies on the process of tweaking a website and its backend to ensure all aspects appeal to search engines like Google. From creating high-quality content to adjusting technical data, SEO helps your site to become relevant for competitive keywords that your audiences are likely to search for online.
When you successfully rank on the first page of search results, you’re attributed a majority of the results over your competition, amplifying your traffic and revenue more than ever before
As for what makes up a campaign like this, there are a lot of moving parts. In essence, one of the most crucial elements of any SEO strategy is keyword research. When you choose an SEO agency to take over the hard work for you, they’ll target the most influential search terms to reel in more business. However, target the wrong ones and you’ll miss out.
And that’s exactly why working with the best SEO agency Melbourne has to offer is so important.
SEO agencies from all walks of life all operate on two foundational blocks when building an SEO campaign:
On-page SEO: This focuses on the material and content on the actual URLs of your website, optimising them for specific keywords and relevancy. This also includes improving the user experience and ensuring no broken factors are causing problems – like links.
Off-Page SEO: Mainly focusing on building high authority links back to your website, off-page techniques manage all of the moving parts that sit OUTSIDE of your own page. This also includes listings, citations, directories, reviews, Google My Business and more.
If an SEO marketing “guru” claims they can take shortcuts around these two elements, in order to get you “faster” results, that’s a big red flag you should run far, far away from. As the most important part of your SEO success, neither of these efforts should be skipped or rushed through. At the end of the day, your search results rely on you or your SEO company doing the hard work to create tangible authority online. It all goes back to that saying: “You get what you put in.”
Once you’ve optimised your website for the specific search phrases you’d like to rank for, the next big part of the process is to track how they perform in SERPs. That is, whether they start pulling traction for your website through traffic, engagement, conversions and leads.
The easiest way to monitor all of this is through the use of Google Analytics, in conjunction with other paid tools like SEMrush or Ahrefs. At Edge, we have an extensive database of analytics and insights that we use to monitor all of your keywords for you, tweaking your campaign to suit performance when it’s needed most.
Landing number #1 rankings aren’t always the only figure to keep an eye on; it’s how you use your newfound visibility that matters most.
In order to improve search engine rankings, the strategy must include authoritative links built back to your website. Naturally, these are called ‘backlinks’ and refer to instances where another site embeds a link to yours in their content. These cases generally happen in blogs and other content where they are referencing you in relation to a topic or quote.
However, backlinks can also be black-hat when they’re not created naturally or through credibility. For example, black-hat SEO “experts” might build “fake” links from their own private network of high domain authority websites, allowing you (as the client) to gain more signals for your SEO, but lacking the quality needed to appease Google. In cases where the search engine’s bots actually figure out that your backlinks are poor quality, you can end up with a penalty.
Think of it this way: you’re at a concert among 10,000 other fans all screaming and vying to be heard by your favourite artist of all time. They don’t hear you – obviously – because all that can be heard is noise.
The online world is much the same. Without the ability to stand out among the crowd, you’re only going to be left in the dark, just adding to the immense amount of marketing already out there.
That’s where SEO comes in.
A solid search engine optimisation strategy allows you to cut through the competition and be heard when it would otherwise be impossible. Rank for the most competitive search phrases for your niche, pulling in more customers and leads for the long term.
We’re committed to helping businesses succeed online through holistic, results-driven search engine optimisation. We’ve helped hundreds of local businesses across Melbourne achieve their goals, and can do the same for your business – no matter the niche you’re in.
Moreover, we know what it’s like to be burned by other SEO agencies, and have helped those with similar issues come back to charge full-steam ahead on Google.
If you’re experiencing a lag in your online marketing or need an SEO agency you can trust, our Melbourne experts are ready to help you pave the path to digital success.
