SEO Agency Melbourne

An SEO strategy relies on the process of tweaking a website and its backend to ensure all aspects appeal to search engines like Google. From creating high-quality content to adjusting technical data, SEO helps your site to become relevant for competitive keywords that your audiences are likely to search for online.

When you successfully rank on the first page of search results, you’re attributed a majority of the results over your competition, amplifying your traffic and revenue more than ever before

As for what makes up a campaign like this, there are a lot of moving parts. In essence, one of the most crucial elements of any SEO strategy is keyword research. When you choose an SEO agency to take over the hard work for you, they’ll target the most influential search terms to reel in more business. However, target the wrong ones and you’ll miss out.

And that’s exactly why working with the best SEO agency Melbourne has to offer is so important.

SEO agencies from all walks of life all operate on two foundational blocks when building an SEO campaign:

On-page SEO: This focuses on the material and content on the actual URLs of your website, optimising them for specific keywords and relevancy. This also includes improving the user experience and ensuring no broken factors are causing problems – like links.

Off-Page SEO: Mainly focusing on building high authority links back to your website, off-page techniques manage all of the moving parts that sit OUTSIDE of your own page. This also includes listings, citations, directories, reviews, Google My Business and more.

Buyer beware

If an SEO marketing “guru” claims they can take shortcuts around these two elements, in order to get you “faster” results, that’s a big red flag you should run far, far away from. As the most important part of your SEO success, neither of these efforts should be skipped or rushed through. At the end of the day, your search results rely on you or your SEO company doing the hard work to create tangible authority online. It all goes back to that saying: “You get what you put in.”

Once you’ve optimised your website for the specific search phrases you’d like to rank for, the next big part of the process is to track how they perform in SERPs. That is, whether they start pulling traction for your website through traffic, engagement, conversions and leads. 

The easiest way to monitor all of this is through the use of Google Analytics, in conjunction with other paid tools like SEMrush or Ahrefs. At Edge, we have an extensive database of analytics and insights that we use to monitor all of your keywords for you, tweaking your campaign to suit performance when it’s needed most. 

Remember:

Landing number #1 rankings aren’t always the only figure to keep an eye on; it’s how you use your newfound visibility that matters most. 

In order to improve search engine rankings, the strategy must include authoritative links built back to your website. Naturally, these are called ‘backlinks’ and refer to instances where another site embeds a link to yours in their content. These cases generally happen in blogs and other content where they are referencing you in relation to a topic or quote. 

However, backlinks can also be black-hat when they’re not created naturally or through credibility.  For example, black-hat SEO “experts” might build “fake” links from their own private network of high domain authority websites, allowing you (as the client) to gain more signals for your SEO, but lacking the quality needed to appease Google. In cases where the search engine’s bots actually figure out that your backlinks are poor quality, you can end up with a penalty.

Think of it this way: you’re at a concert among 10,000 other fans all screaming and vying to be heard by your favourite artist of all time. They don’t hear you – obviously – because all that can be heard is noise.

The online world is much the same. Without the ability to stand out among the crowd, you’re only going to be left in the dark, just adding to the immense amount of marketing already out there. 

That’s where SEO comes in.

A solid search engine optimisation strategy allows you to cut through the competition and be heard when it would otherwise be impossible. Rank for the most competitive search phrases for your niche, pulling in more customers and leads for the long term. 

We’re committed to helping businesses succeed online through holistic, results-driven search engine optimisation. We’ve helped hundreds of local businesses across Melbourne achieve their goals, and can do the same for your business – no matter the niche you’re in.

Moreover, we know what it’s like to be burned by other SEO agencies, and have helped those with similar issues come back to charge full-steam ahead on Google. 

If you’re experiencing a lag in your online marketing or need an SEO agency you can trust, our Melbourne experts are ready to help you pave the path to digital success.