When it comes to eCommerce websites, the phrase "If you build it, they will come" is a myth. The truth is that you have to work to drive traffic to your site. Fortunately, there are several ways to get visitors, and having both an organic and paid strategy will put you way ahead of the competition.
While your competitors are probably investing dollars in ad campaigns and expensive growth strategies, you can have an edge by finessing your eCommerce SEO. After all, SEO yields the highest ROI (return on investment) of any other eCommerce marketing strategy.
This claim may seem bold, but it makes sense when you break down the numbers. Think about how much you might be paying for a Google Ads campaign. You should also consider your cost per acquisition for your paid advertising. While the actual figures will vary based on your industry and type of product, one thing remains constant: SEO is a relatively low-cost strategy that can produce high dividends.Let's get started
We take a comprehensive approach to eCommerce SEO. By having the following pieces in place, you'll have a steady stream of site traffic and a growing number of buyers:
Do you know what terms your customers are using to search for your products? How about the synonyms and the context? We go beyond the basics and leave no stone unturned in our research phase.
Once we conclude our keyword research, we'll make recommendations on how your site should be structured to increase conversions. Your website should be intuitive and easy to use; otherwise, you're leaving money on the table.
You might have heard of terms like title tags, meta tags, meta descriptions, alt tags, and other foreign-sounding phrases. We combine your content, keywords, and tags to ensure your site ranks in the search engines.
We check for errors and crawl-ability. For all these techniques to work, Google has to be able to crawl and index your site. We make sure that happens.
If you have a showroom or a brick and mortar location, we'll add Local SEO strategies to help you get found by a local audience.
Content is king, but not having a specific strategy can result in wasted hours and no results. We help you devise a content strategy that strengthens your brand while also increasing traffic and conversions.
When other websites include links to your site on their pages, it's a powerful signal to Google that your business is the desired destination. We'll come up with a link building strategy and help you execute it.
What gets measured improves. We'll set up dashboards and reports so that you can get insights into your traffic and customers. Once you see what's working and who your highest value customers are, you can improve your targeting and messaging.
Most people think of SEO as necessary to get more traffic. Our clients also understand that a well-executed eCommerce SEO strategy also drives conversions. Here's how:
Creating pages rich in keywords and information results in more descriptive product pages, which help inform the customer and remove doubt.
Content marketing, as part of an SEO strategy, drives traffic while also giving you a platform to share information about your brand and company, leading to more customers.
A successful eCommerce SEO plan results in free, recurring traffic that converts.