Ad Tracking

Had we have not used AdEdge's tracking and measuring $10's of thousands of dollars would have been wasted in ineffective advertising over the coming months.

Daniel Hunjas
Managing Director


Imagine being able to track every call from every ad you place and know exactly what ads are working and what ads aren’t… well now you can with AdEdge Call Tracking.

AdEdge Call Tracking allows you to place unique phone numbers into your newspaper, flyer, TV and radio advertising for a true measure on how well your ads are performing and your money is being spent. Better again, AdEdge Call Tracking uses dynamic number insertion technology on your website that automatically changes the phone number depending on if a visitor clicked on an online ad, came from Facebook, searched a particular term on Google and typed in your website address directly. We can even instantly change the phone number up depending on what location the website visitor is in!


AdEdge Call Tracking feeds directly into Edge’s unique digital reporting platform that also tracks all of your SEO, Pay Per Click and Social results to give you real insights into your entire marketing strategy.




Results

Edge ran a fully integrated advertising campaign to launch a new product into the market. From our market research we reccomended our strategy and budgets that were very digitally focussed, however our client wanted to see the majority of their budget spent more traditionally in the form of newspaper advertising against our reccomendation. 

We ran the campaign for 1 month using AdEdge Call Tracking phone numbers along with unique URL's to track online activity driven from the website. Here are the results after 30 days...
 

Newspaper Advertising Budget = $4840

Calls generated = 0

Website visitors = 3


Online Advertising Budget = $551

Calls generated = 33

Website visitors = 381
 

Outcome

We quickly identified that over 80% of our budget was being ineffective through newspaper advertising. Had we have not used AdEdge's tracking and measuring $10's of thousands of dollars would have been wasted in ineffective advertising over the coming months.

Now we have a highly successful advertising strategy that is direclty engaged with the market, producing quality leads that are converting into profitable sales.



AdEDGE Call Tracking for Online Advertising


Allocate tracking numbers to all your online advertising channels, websites, and social media sites, so that you can optimise the campaigns to maximise conversions.

Each time a phone call comes into one of your tracking numbers, AdEdge Call Tracking matches a specific website visitor to each call, providing you with valuable insight on how your customers are finding you. All calls are tracked and associated to the correct online advertising channel.

Track online sources like:

  • Google AdWords
  • Google organic
  • Display and remarketing
  • Social media (Facebook, Twitter, etc.)

Whispers - As soon as the phone rings you will know:

  • Advertising channel
  • The ad that led to the call (including the match keyword, campaign, adgroup, etc.)
  • Keywords used by the caller to find you
  • Pages they viewed on your website
  • The caller’s name, number, and location
  • Referring site

Your calls will be appear immediately in AdEdge Call Tracking  reporting and will also be sent into Google Analytics as events and into Google AdWords as conversions. This allows businesses to optimise their website and their campaigns around call conversions without the hassle of trying to match up data from different systems.
 



AdEDGE Call Tracking for Traditional Advertising


Allocate tracking numbers to each of your traditional advertising channels so that you can prioritise and optimise the campaigns that are performing.

Anything you can put a phone number on, AdEdge Call Tracking can track. By assigning a unique AdEdge Call Tracking call tracking number to each traditional advertisement, you immediately see the ad that led to each call so you can tailor your conversations and make smart decisions about where to spend your advertising dollars.

Use tracking numbers on your traditional advertising channels such as:

  • Print Ads
  • TV commercials
  • Radio ads
  • Billboards
  • Flyers
  • And more… anything that you can put a phone number on, EdEdge Call Tracking can track!

Choose from local and toll-free numbers to track your traditional advertising.

In addition to knowing the ad that led to the call, you will see granular details about each caller such as their name, location, phone number, and past history with your company, so you can be prepared with the perfect pitch.
 



How it works 

Dynamic Number Insertion

With AdEdge Call Tracking dynamic number insertion, the tracking numbers on your website will dynamically change to a tracking number based on how the visitor came to your page, providing you with valuable insight on how your sales leads are interacting with and finding your website.

As soon as your phone rings, you will instantly know the tracking number they called, what channel led them to your website and even detail like the search keyword they used to find you, the ad they clicked on and the landing page they came in on. This information allows you to optimise your online advertising towards those channels that are sending the highest converting traffic to your website.

Another benefit of the dynamic number insertion technology is that we remember the way a visitor originally found your website and each time they return, they will see the same tracking number and if they call (even weeks later) they will continue to be tied to the online advertising channel that originally led them to you.
 



4 Simple Steps

Step 1

One line of AdEdge Call Tracking code on your website does all of the work.

No custom URLs or tags needed.

Step 2

Tracking code will instantly recognise the channel and geographic location visitors are coming from and show them the correct phone number.

Step 3

As calls come in, AdEdge Call Tracking matches an exact website visitor to the phone call.

You will instantly know the referring URL, search keywords, landing pages, and ads the caller came through.

Step 4

The tracking code remembers the original advertising channel that led the visitor to you.

Our code will continue to show visitors the same tracking number each time they visit your site so that when they call they are attributed to the correct advertising source.
 

 Want to know more? 

The best place to start is to talk to an Edge Marketing Professional.
Call us on 1300 558 659 or Contact Us through our enquiry page NOW!

 

Results

Call Tracking Proves Newspaper Advertising to be a Flop!

"Had we have not used AdEdge's tracking and measuring ten's of thousands of dollars would have been wasted in ineffective advertising over the coming months."

Continue reading...

Call Tracking Proves Newspaper Advertising to be a Flop!

"Had we have not used AdEdge's tracking and measuring ten's of thousands of dollars would have been wasted in ineffective advertising over the coming months."

Continue reading...