Search Engine Advertising

There's no doubt that online advertising is the most effective ROI advertising strategy that most businesses do! Edge is rated as one of the leading Google partner agencies in Australia as peer reviewed by Google themselves. By working with Edge you are assured of the highest quality of campaign strategy to maximise your growth and revenue.

A Google Advertising Company with a real investment. 

Edge has recently invested well over $1 million dollars with Google and Facebook with ROI returning many times more than this to our clients. Our Google Ads management strategies are among the best in the world, and Edge is rated as one of the leading Google partner agencies in Australia as peer reviewed by Google themselves. By working with Edge you are assured of the highest quality of campaign strategy to maximise your growth and revenue. 

 

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Want return on investment?
Forget TV, Radio and Newspaper

Target location, age, gender, background, interests and combine these with social triggers that puts your brand in front of your customers at the exact time they are making a purchasing decision.

The importance of partnering with a Google Advertising Company

Our management fee not only became cost neutral by finding savings that we were able to quickly remove in the existing campaign, but became extremely profitable once we implemented our improvements and followed where the people were spending their money.

IQS Solutions is a national online retailer that needed a Google advertising company to partner with to manage and improve their Google Ads campaigns.

Edge created a targeted digital marketing strategy which included Google Ads Management. Through continual review and improvement as a part of our monthly management, Edge created a highly-optimised campaign that increased company revenue by $10's of thousands of dollars each month.

Comparing year on year.

  • 45.25% decrease in impressions -The phrases they were previously targeting had high search volume but were not 'money/buying' phrases. We removed the non-profitable keywords and focused more on money making terms.

  • 20.73% increase in clicks through to the website - Our content strategy resulted in a much higher click through rate to a much better quality of visitor that is ready to purchase.

  • 120.52% increase in click through rates - A strong CTR helps Google Ads campaigns overall
  • 18.56% decrease in the average cost per click – By reducing the average cost per click we had more $$$ to spend on more clicks.
  • 203.39% increase in overall goal completions - By attracting a better quality visitor that were ready to purchase, our goal completions percentage sky rocketed. 
  • 68.86% decrease in cost per conversion - A combination of all of the above factors resulted in over halving the cost per conversion investment.
And the whole campaign cost slightly less than the previous year 

Our direction from the client was to take their existing yearly budget and squeeze better results from it. We actually came in slightly under budget with massive profitable outcomes.

 *Results from Google Ads and Google Analytics

Want to know more?

The best place to start is to talk to an Edge Marketing Professional.

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Pushing an Google Ads campaign
To its limits!

Select Patient Care are an international manufacturer of hospital beds and equipment. Their Google Ads campaign was performing extremely well. But after an in-depth review, we took the campaign to a whole new level! As a reputable Google Partner, we let our figures do most of the talking!

125% increase in clicks through to the website

375% increase in goal completions

44% increase in viewed pages per session