Social Media Marketing

Social Media Marketing is not for every business. However, for the right category of business, the rewards are absolutely massive. Our largest social media platform; Facebook, collects alot of data and knows exactly who you are, what topics you enjoy, and in many cases what product or service you are interested in buying even before you do. By profiling your market, Edge can create an extremely targeted advertising campaign that is served only to your target market ensuring that every dollar invested has the highest outcome for return.

The reach across social media platforms is HUGE!
  • 7 in 10 Australians use Facebook on a monthly basis
  • 1 in 2 Australians use Facebook every day
  • 8 million professional Australians have a LinkedIn profile
  • 1 in 2 Australians are watching videos YouTube every month
  • 1 in 5 Australians view or post photos on Instagram every month

We are experts in breaking down these social media users that match the exact profile of your customers and creating powerful advertising campaigns that land right in their laps.  

Unleash the power of Facebook with multi-layered advertising campaigns that can target individuals of a certain age, gender, location and specific interests.

By profiling your potential customers, Edge can create an extremely targeted Facebook advertising campaign that is served only to people that we have profiled through complex demographic layering that match your target market.

Did you know that Facebook owns the Instagram platform? Whilst most social media users are active on Facebook, there's a significant portion of our social media population that frequents Instagram's photo-sharing app more regularly for visual stimulus.

The good news is that we can target profile individuals using a complex matrix of layering similar to what we do with Facebook targeting.  

YouTube is a very powerful platform for delivering video content. We can deliver very precise targeting based on individuals or we can create branding campaigns by pin-dropping a location and setting a distance around that location for your ads to be shown.

Our campaign results have shown YouTube to have a higher direct return on investment that traditional TV strategies. 

LinkedIn has recently hit some critical mass in Australia and has become such a strong B2B advertising platform.

Right now there aren't alot of companies that are using LinkedIn to advertise which means there's a golden window of opportunity right now for our clients that operate in the B2B space. 

We can target industry, profession, turnover, earnings and more. 

Want to know more?

The best place to start is to talk to an Edge Marketing Professional.

Get started today