Website Development

Ever wonder what the difference is between a website designer and a digital marketer? There is a profound difference... Edge develops powerful websites using a complex science of on-page influencing strategies that engage, funnel and convert visitors into profits.

 
Our Website's are a combination of Science and Art

A successful website is equally about design aesthetics as what it is conversion strategies. At Edge we work on precise funnelling techniques that influence how visitors interact with your website and ultimately convert into sales or enquiries. 

 

We focus on defining what your website conversion goals are and reverse engineer the content so that it has a direct effect on how visitors interact and ultimately flow through your website. Better still we can track each and every visitor to your site through to conversion and provide you with unprecedented intelligence that we use to make informed recommendations on how to improve your website’s performance in generating business.

With real statistical intelligence our goal is to make not only your website, but your entire digital marketing strategy a real success for your business.

Best Industry Practice - We Don't Use Poorly Built Templates

Edge uses best industry practices in website development including coding in a CSS, HTML and PHP environment to communicate effectively with search engines. The luxury of a custom built website gives you full flexibility for future add-ons and changes without having to rebuild the entire system again to accommodate new features. 

DOWNLOAD - Website Development Planner Click Here

For further assistance in the planning phase, you can request a copy of our Website Development Planner. This planner is an easy to follow guide that answers everything we need to know in order to build a website that generates enquiries and sales.

Advanced Analytics

Edge develops website strategies that incorporate specific on-page queues that influence the behaviour of visitors to take a series of specific actions. By doing so, we have the power to influence how a visitor interacts with your website and ultimately converts into a sale or enquiry. We call this the funnelling effect and we use this technique for our clients every day.

By understanding what your website conversion goals are, we can manipulate the content on your website so that it has a direct effect on how visitors flow through your site. Better still we can track each and every visitor to your site and provide you with unprecedented intelligence that you can use to make informed decisions on how to improve your conversion ratios.

Here are some of the things that we can track to help you understand and improve your website strategies:

  • How a visitor found your website. E.g. Google search, online advertising, Facebook, site referrals, direct by typing in your website address, name etc.
  • If they found your site via digital advertising, what keywords they typed in to find you and what keywords are most profitable.
  • Not all keywords are equal and we can track which keywords are converting (profitable) keywords and which are simply costing you money. More often than not the lessor searched keywords can be the most profitable.
  • Identify where your website is bleeding (exiting visitors) by tracking individual visitor flow and page bounce rates so we can make on page changes to keep them within the funnelling effect to a conversion goal.

If your website is to be as successful as it can be, you must engage in a process of continual review and improvement. By understanding exactly how your visitors are interacting with your website, we remove the guesswork with real statistical intelligence to make not only your website, but your entire digital marketing strategy as profitable and successful as it can be.

Edge provides Advanced Analytics reporting, analysis and website recommendations to all clients that are engaged in one of Edge’s digital marketing services such as SEO, PPC and remarketing campaigns. 

Want to know more?

The best place to start is to talk to an Edge Marketing Professional.

Get started today