Category: Google Ads
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How do I Increase My PPC Campaign Quality Score?
May 3, 2023Wondering how and why Google Ads has been showing you a low PPC campaign Google Quality Score–no matter how many…
What is the Difference Between Google Ads and Google Shopping?
March 13, 2023Interested in paid online advertising opportunities? If you’re new to the Google Ads world, you may be lost for choice…
Is Display Advertising an Effective Acquisition Channel?
January 31, 2023Ready to boost your brand online? If you’re ready to level up your business, are interested in building brand awareness,…
What Can We Learn From Paid Search That Can Influence Your SEO Efforts
January 9, 2023If you’ve been optimising your website to drive increased organic traffic from search engines for some time now, chances are…How PPC and SEO Work Together to Create Effective Marketing Campaigns
December 19, 2022Wondering how to bring the various elements of your advertising strategy together? If you’re new to some of the more…The Top Google Ads Bidding Strategies 2023
November 29, 2022Trying to make the most of your marketing budget? If your organisation is ready to dive into paid search opportunities…When Should You Use Google Ads vs Facebook Ads?
October 24, 2022Trying to maximise your advertising dollars? Knowing when and where you should allocate limited advertising resources is crucial in not…What is a Good ROI for Google Ads?
September 12, 2022New to the world of paid advertising campaigns and digital marketing? If your business has decided to take the plunge…Can I See What Google Knows About Me?
August 22, 2022How to Check What Google Knows About You and other Commonly Asked Google Search Questions. Ever wondered what information Google…
SEO vs PPC: Which Should You Choose? Pros, Cons, and Statistics
April 19, 2022If you're introducing a new product or business, you must answer one of the most critical marketing questions: What will…How Modelled Online Conversions Work Around Apple’s App Tracking Transparency
January 7, 2022When Apple rolled out its iOS 14.5 updates in early 2021, it included a raft of new features for users.…
How to Use the New Image Extensions for Google Ads
December 13, 2021As digital marketing gurus, we all know Google well enough to expect surprising new changes and rollouts, so it comes…
What is Google Discovery and why should you care about it?
August 23, 2021We all know Google ad formats continue to change as time goes on, just like their products across its expansive,…Google Ads Benchmarks: Your industries CTR benchmarks
December 10, 2020Google Ads Benchmarks For your company Google Ads is a rich resource of data and metrics, but this information can…
Google Ads Metrics: Understanding your PPC data
December 3, 2020We live in a world driven by data. Around 90 per cent of the world's data was created in the…
Why use Google Ads
November 26, 2020Why use Google Ads? When it comes to advertising in the modern age, we are spoiled for choice. However, this…
