Privacy Policy

Public policy for personal information handled by EDGE

Our Approach

EDGE is committed to managing personal information transparently and responsibly. This public policy is supported by controlled internal procedures maintained in EDGE’s Slite governance repository.

1. About this policy

This Privacy Policy explains how Edge Marketing Solutions Pty Ltd (EDGE) collects, holds, uses and discloses personal information in connection with our website, enquiries, client relationships, suppliers, recruitment and delivery of digital marketing services. EDGE seeks to manage personal information consistently with applicable Australian privacy requirements and recognised privacy good practice.

2. Personal information we may collect

• Contact and identity information such as name, role, organisation, email address and telephone number.
• Information provided through enquiries, proposals, contracts, meetings and correspondence.
• Billing, supplier and business administration information.
• Website and digital interaction information, including device, browser, cookie, analytics and campaign interaction data.
• Recruitment and employment-related information where relevant.
• Information EDGE is authorised to access within client-owned or client-authorised platforms to deliver agreed services.

3. How and why we collect information

We collect information directly from individuals, clients and suppliers, through our website and communications, and through authorised technology platforms. We use it to respond to enquiries, provide and improve services, manage client and supplier relationships, administer our business, measure marketing performance, communicate relevant information, meet contractual obligations and comply with applicable law.

4. Client data and client-authorised platforms

EDGE does not ordinarily maintain a separate repository or database of its clients’ customer datasets as part of normal service delivery. Where access to client data is required, that information generally remains within the client’s own systems or established third-party platforms authorised by the client, which may include advertising, analytics, CRM, CMS, hosting, reporting and other marketing technology platforms. EDGE personnel may be granted authorised access solely for agreed services. EDGE seeks to minimise unnecessary copying or replication of client customer data and to manage access, credentials and permissions appropriately.

5. Third-party technology and service providers

EDGE uses established third-party providers to operate our business and deliver services. These may include Google, Meta, Microsoft and providers of cloud, email, collaboration, CRM, project management, analytics, website, hosting, reporting and related services. Information may be processed by those providers in accordance with their terms and privacy practices. EDGE provides access to personal information only where reasonably necessary for business, service delivery, legal or contractual purposes.

6. Overseas processing

Some technology providers used by EDGE operate globally and may process or store information outside Australia. Countries involved can vary by provider, service configuration and client environment. Where applicable, EDGE takes reasonable steps appropriate to its role to manage cross-border privacy risks.

7. Website, cookies and analytics

Our website and marketing activities may use cookies, analytics, advertising and remarketing technologies to understand website use, measure campaign performance and improve communications. Browser settings and relevant platform controls may allow individuals to manage certain cookies or advertising preferences.

8. Direct marketing

EDGE may send business and marketing communications where permitted. Individuals can opt out using the unsubscribe mechanism provided or by contacting us. Operational or service communications may still be sent where necessary.

9. Security

EDGE takes reasonable technical, organisational and physical measures designed to protect personal information against misuse, interference, loss and unauthorised access, modification or disclosure. Measures include access controls, authentication practices, restricted permissions, staff confidentiality obligations and controls appropriate to the systems and information involved.

10. Data breaches

EDGE maintains a documented Data Breach Response Plan in its controlled Slite governance repository. The Plan governs identification, containment, assessment, notification and review of actual or suspected data incidents. Where an incident involves a client-owned or third-party platform, EDGE works with the affected client and relevant provider in accordance with applicable contractual and legal requirements.

11. Retention

EDGE retains personal information only for as long as reasonably necessary for the purpose for which it was collected, legitimate business and contractual requirements, and applicable legal obligations. Information that is no longer required is deleted, destroyed or de-identified where appropriate.

12. Access, correction and complaints

Individuals may contact EDGE to request access to or correction of personal information we hold about them, subject to applicable exceptions. Privacy questions or complaints should be directed to EDGE using the contact details published on our website. EDGE will consider the matter, investigate where appropriate and respond within a reasonable period. Individuals may also have the right to contact the Office of the Australian Information Commissioner.

13. Changes to this policy

EDGE reviews this policy periodically and may update it to reflect changes in law, technology and our practices. The current version will be published on the EDGE website.