VIDEO PRODUCTION & PHOTOGRAPHY COMPANY
Video Production That Drives Strategy… Not Just Views
Smart Video for Serious Brands
Whether you’re amplifying a campaign or elevating your brand, we create high performance video assets designed to integrate across your marketing ecosystem.
Corporate Videos
Shape perception. Tell your story with purpose and precision. Built for awareness, positioning and trust.
Brand Building Content
Tailored platform specific content designed for engagement and reach. Built fast without compromising quality.
Client Testimonials
Third party proof builds credibility fast. We structure these to support both brand and performance goals.
Explainer and Product Videos
Complex ideas made simple. These videos educate, differentiate and convert.
Recruitment and Culture
Attract high calibre talent with authentic brand aligned storytelling. Showcase your values and team.
Video for social media
your always-on video partner
We know the juggle. You need regular, high-quality, brand aligned content but you don’t have time to manage it all. Our Video Retainers give you an always-on creative team, developing ideas and shaping your content strategy, running every shoot and delivering polished edits month after month. You get consistent on-brand content that keeps your marketing moving without the overhead of hiring in-house.
Brand-Aligned. Results-Driven.
Video with strategy is a core driver of digital performance. At EDGE, we create brand aligned video content that performs across every stage of the funnel.
When done with intent, video drives clarity, builds trust and directly impacts key conversion metrics across your campaigns. We only produce high quality, brand aligned video content built to influence business outcomes, not just fill a content calendar.
Every piece is crafted to support performance across the funnel, integrated with your broader strategy, and built to scale as your marketing evolves.
Why Video? Because our campaign data proves it.
33.68% better
than static across placements
EDGE, Internal Campaign Data, 2025
53.05% cheaper
in eCommerce campaigns
EDGE, Internal Campaign Data, 2025
49% higher
CTR compared to video produced in-house
EDGE, Internal Campaign Data, 2025
- video ctr is
33.68% better
than static across placements
EDGE, Internal Campaign Data, 2025
- Video CPA is
53.05% cheaper
in eCommerce campaigns
EDGE, Internal Campaign Data, 2025
- Video produced by EDGE achieved a
49% higher
CTR compared to video produced in-house
EDGE, Internal Campaign Data, 2025
A Strategic
End to End Process
We don’t create video for the sake of it. Every project is anchored to performance strategy and integrated delivery.
1. Discovery and Strategy
We get clear on your audience, messaging and objectives. Then we define where video fits and what it needs to achieve.
2. Creative and Production
From scripting to editing, our team manages every step. Fast turnaround, premium quality.
3. Multi Platform Delivery
We build assets for impact across web, social, paid and internal channels.
4. Review and Optimisation
We analyse performance and identify next steps. Because ‘set and forget’ content is a missed opportunity.
Flexible Video Solutions for Growth Driven Brands
Content Refresh
Update existing assets or produce sharp new content fast. Ideal for digital campaigns, social or key landing pages.
Campaign Packages
Integrated video support for SEO, Paid Media and full funnel campaigns. Aligned to KPIs from day one.
Retainer Content
Always on production for brand teams who need consistency. Scale your content engine without the in house overhead.
Video doesn't live in isolation, and neither do we.
Our video department works hand-in-hand with EDGE’s Paid Media, SEO and Web specialists to ensure every video is built for performance.
From concept to campaign delivery, each asset is designed to support your wider strategy driving stronger engagement, higher conversion rates and better ROI across channels.
In short, strategy shapes the creative and creative fuels the strategy.
Brands that switch from static display to video ads see an average
34% increase in conversion rate
Adding motion to creative can lift
click-to-conversion rates by up to 80%
(Google Marketing Insights).
Video ads deliver an
average cost per acquisition 30% lower
than static image ads.
64% of consumers
are more likely to purchase after watching a video about a product (Wyzowl 2024).
Video Retargeting ads generate
49% higher conversion rates
Video Retargeting ads generate
Landing pages with video convert
up to 86% better
than those without (Unbounce).
Video ads improve return on ad spend by an
average of 50%
with some campaigns achieving
up to 5x roas
Conversion Metrics:
Why Video Wins
Video ads deliver 5 times higher engagement than static images.
- Brands that switch from static display to video ads see an average 34% increase in conversion rate.
- Adding motion to creative can lift click-to-conversion rates by up to 80% (Google Marketing Insights).
- Video ads deliver an average cost per acquisition 30% lower than static image ads.
- 64% of consumers are more likely to purchase after watching a video about a product (Wyzowl 2024).
- Video retargeting ads generate 49% higher conversion rates compared to static retargeting.
- Landing pages with video convert up to 86% better than those without (Unbounce).
- Video ads improve return on ad spend by an average of 50%, with some campaigns achieving up to 5x ROAS.
video ads deliver
5 times higherengagement than static images.
Brands that switch from static display to video ads see an average
34% increase in conversion rate
Adding motion to creative can lift
click-to-conversion rates by
up to 80%Video ads deliver an
average cost per acquisition 30% lower
than static image ads.
64% of consumers
are more likely to purchase after watching a video about a product.
Video Retargeting ads generate
49% higher conversion rates
compared to static retargeting.
Landing pages with video convert
up to 86% better
than those without.
Video ads improve return on ad spend
by an average of 50%
with some campaigns achieving up to
5x roas
faqs
What types of videos do you produce?
We create everything from brand and campaign videos to social content, testimonials, explainers, product showcases, training videos and more. Every project is built around your marketing goals and audience – not just aesthetics.
What does your video production process involve?
We handle the entire process end-to-end. From strategy and creative development through to filming, editing and delivery. You’ll be involved at key points for approvals, but we manage the heavy lifting.
Where do you make videos?
Our core team is based in Brisbane, but we produce content across Australia through our trusted network of videographers and production partners.
I have multiple locations - can you film across all of them?
Absolutely. We can coordinate multi-location shoots and ensure consistency in look, tone and messaging across every site.
Do I need to have a script or idea planned before we start?
Not at all. If you already have a concept, great! If not, our creative team will work with you to develop ideas, scripts and storyboards that align with your goals.
What input do you need from me?
Mainly clarity on your objectives, key messages and brand guidelines. From there, we’ll handle creative, logistics, and production with you reviewing key milestones along the way.
How involved do I need to be in the production process?
That’s totally up to you. Some clients like to be hands-on for shoots and feedback rounds, while others prefer us to manage it all. Either way, we’ll keep communication clear and progress transparent.
Can you edit my existing footage or videos?
Yes – we can re-edit or refresh existing footage, whether you need new cutdowns, updated graphics or a full rework to suit current campaigns.
What format will I receive my videos in?
We deliver in the formats you need for web, social, or paid media.
How long does video production take?
It depends on the scope. A simple social edit might take a few days, while larger campaigns can span several weeks. To find out your timeline, get in touch and we’ll give you a clear outline upfront.
Do you offer video retainers or ongoing content packages?
Yes. For brands that need regular content, our Video Retainer keeps production consistent and efficient without the need to brief or manage freelancers.
Can you help with strategy or campaign integration?
Definitely. Because we sit inside EDGE’s broader marketing team, every video is designed to perform – supporting SEO, paid media and web strategies for maximum impact