Social Media Management

Unsure if you're getting the most out of your social media advertising?

We create campaigns that steer away from vanity metrics like ‘impressions’ and hone in on leads, enquiries and sales.

  • No risk, no excuses, just profitable Social Ads campaigns that drive business growth
  • Complete transparency from our in-house strategy team with live reporting
  • No Social Media babble, just real results
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Protect your investment with a winning social ad strategy

Have you ever felt like you’re spending money on social ads for the sake of ‘engagement’? Do you feel like you should be ‘on’ social media, but have no idea how to connect that to business goals?

The hype around social media is real. Over 70% of Aussie businesses are trying to use social media to grow their revenue, yet only a small percentage are doing it successfully.

The truth is most social ad strategies aren’t smart. They don’t produce leads, and just result in a big waste of money and time. However, if your business takes the time to find the right social media agency, you’ll see the business gains everyone is talking about.

We don’t just work with clients; we build lasting partnerships

Hilton
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$1m

Trusted with over $1m in client budget over 24 month

139m

Ad impressions over 24 months

879k

Website visitors over 24 months

7.4m

Post Engagement over 24 months

Are your social channels delivering?

It’s a conversation worth having. When you work with EDGE on your social media marketing, you can be confident that you’re partnering with one of Australia’s most experienced digital marketing agencies.

Our paid ads experts begin by understanding your core business objectives and then explore your products and services. Finally (and most importantly), we learn all about your ideal customers: who they are and where they tend to spend their time online.

Once we’re confident that we understand how your business should show up on social media, we get to work creating a plan to deliver the right content at the right time to attract your ideal clients.

Our social media specialists ensure targeting the market segments most likely to convert, layering demographic and interest targeting with continuous testing and optimisation. It’s one of the most powerful ways to reach your best clients – so are you interested in learning more?

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Reduce your cost per lead

Social media marketing, particularly a Meta advertising strategy, can be one of the most powerful advertising channels in your digital marketing toolkit. It can have an impact across the board, improving the efficacy of all your other advertising activities. At EDGE, we’ve successfully supported our clients in significantly reducing their cost per lead using the right social strategies.

Ready to light a fire under your social media marketing strategy?

Before you choose to work with us, it’s important that you understand how we work and the value you’ll see from our partnership. As one of Australia’s best digital agencies, we’re generous with our knowledge on social ads and are more than happy to point you in the right direction for social media marketing success.

There’s no obligation to work with us after this chat, and we’re confident you’ll walk away with a solid understanding of:

  • Why you’re not attracting your ideal clients.
  • How to structure your social ad strategies to work towards your long-term goals.
  • How to best allocate your marketing budget to achieve real growth for your business.
What services do you need?

Grow your reach using social media

The impact of social media can’t be underestimated:
  • 7 in 10 Australians use Facebook on a monthly basis
  • 1 in 2 Australians use Facebook every day
  • 8 million professional Australians have a linkedIn profile
  • 1 in 2 are watching videos from YouTube every month
  • 1 in 5 view or post photos on Instagram every month
At EDGE, we can break down the demographics of these users to match the exact profile of your best customers. The result? Powerful advertising campaigns that land right in their laps.
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Get started with social media advertising

Facebook Marketing

Facebook (rebranded to Meta) is the go-to social platform when businesses start to advertise online. Unleash the power of Facebook/Meta with multi-layered advertising campaigns. Target individuals based on age, gender, location and specific interests. By profiling your potential customers, our Meta Ads specialists at EDGE can create an extremely targeted campaign that is served only to the people that match your highest-quality customers.

Instagram Advertising

Instagram (owned by Meta) targets a slightly different segment of the population with its photo-sharing app. A significant audience is primed and ready for visual stimulus, making it an ideal platform to share image-based advertising with prospective customers as they browse their phones. The even better news is that advertisers can take advantage of Meta's advanced targeting capabilities to profile and target people, ready to buy from you.

LinkedIn Advertising

LinkedIn is the world's largest professional network and has exploded in the Australian B2B market in recent years. A lot of Aussie companies aren’t taking advantage of LinkedIn’s advertising capabilities yet, which means there’s still a golden window of opportunity for businesses operating in the B2B space. Our social team can target industry, professions, turnover, earnings and more to identify ideal B2B clients and target them with relevant advertising.

Want to know more?

The best place to start your social media advertising journey is by organising a call with a friendly expert at EDGE.

Get in touch