Unsure what Social Media strategies are right for you?
Create a plan and
execute with purpose
Social media done
the smart way.
Protect your time and investment
Have you ever engaged in a Social Media Strategy and felt like you were wasting valuable time and money by posting for the sake of posting? Or do you feel like you should be doing some kind of Social Media but have no real idea where to start… You’re not alone.
The hype around Social Media being a major driving factor for business growth is very real and for good reason. Over 70% of all Australians are using Social Media, yet only approx. 5% of businesses are using it successfully to connect with their market.
Most Social Media Strategies suck! They don’t produce leads and are nothing more than a waste of your money and time. However, when implemented correctly, many businesses experience an immediate uplift in new leads driven directly from smart Social Media Strategies, at a fraction of the cost they are paying via other strategies.
Immediate - Profitable - Transparent - Results
FREE Social Media Analysis
Get a FREE 30 minute strategy session with our results team.
A conversation worth having.
Lead generating social media strategies.
When you work with Edge on your Social Media Marketing, you are partnering with one of Australia’s most experienced Digital Marketing Teams.
We begin by understanding what your core business objectives are, we then learn about the products and services you offer, and then most importantly – What your ‘ideal’ customer looks like.
Once we have an understanding of these core marketing pillars we get right to work on creating a plan where we deliver the right content, at the exact time with laser precision to you ‘ideal’ market segment by layering up a multitude of demographic targeting that fits your most likely buying criteria.
Reduce your cost per lead spend
Social Media Marketing, in particular a Facebook Advertising Strategy can be one of the most potent lead generating strategies you can invest your time and money into. BUT - it has to be right for you. There are business that have successfully reduced their cost per lead from over $200 per lead down to under $5 per lead.
A social media marketing agency since 2002.
Before LinkedIn, Facebook, Youtube, Twitter, Instagram, Snapchat... and Tinder.
Don't just take our word for it.
Over the last month or so, our Kindergarten enquiries and enrolments have been increased immensely. We are now looking into 2 Kindergarten programs for 2018 as we have a waiting list of about 12 children for Kindergarten. All of our Pre Kindy children are staying for Kindy next year and this room is full. We have 17 children that need to go to Kindergarten next year and due to Pre-Kindy being full, we cannot move them into Pre-Kindy at the present time
Mary White – Centre Director
Social Media Roadmap.
Get a FREE 30 minute social media strategy session with our results team.
Before you even choose to work with us, we want to give you some real value up-front, and show you why we are one of Australia’s best Social Media companies
During your Social Media Strategy Session we will create a strategic plan designed to give you a maximum impact for your time and money.
Our focus is based purely on lead generation that drives profit direct to your bottom line via your sales team. We will be discussing the differences between the main Social Media platforms such as Facebook, Instagram, LinkedIn, Youtube, Twitter and more and how they relate your business.
By the end of your Social Media Strategy Session, you will have some very powerful insights into where your ‘ideal’ customers are hanging out on Social Media, how to target them and what a revenue generating Social Media Marketing budget looks like for your business.
We want you to feel comfortable about your place within the world of Social Media so that you are making confident and informed decisions on your Social Media Marketing Strategy.
This Social Media Marketing Strategy Session is completely at no-obligation. You can either:
Social Media Advertising.
Social media platforms such as Facebook, collects a lot of data and knows exactly who you are, what topics you enjoy, and in many cases what product or service you are interested in buying even before you do. By profiling your market, Edge can create a multi layered advertising campaign ensuring that every dollar invested has the highest outcome for return.
The reach across Social Media platforms is HUGE!
- 7 in 10 Australians use Facebook on a monthly basis
- 1 in 2 Australians use Facebook every day
- 8 million professional Australians have a linkedIn profile
- 1 in 2 Australians are watching videos from YouTube every month
- 1 in 5 Australians view or post photos on Instagram every month
We are experts in breaking down these social media users that match the exact profile of your customers and creating powerful advertising campaigns that land right in their laps.
Unleash the power of Facebook with multi-layered advertising campaigns that can target individuals of a certain age, gender, location and specific interests. By profiling your potential customers, Edge can create an extremely targeted Facebook advertising campaign that is served only to people that we have profiled through complex demographic layering that match your business.
Did you know that facebook owns the Instagram platform? Whilst most social media users are active on Facebook, there’s a significant portion of our social media population that frequents Instagram’s photo-sharing app more regularly for visual stimulus. The good news is that we can target profile individuals using a complex matrix of layering similar to what we do with Facebook targeting.
YouTube is a very powerful platform for delivering video content. We can deliver very precise targeting based on individuals or we can create branding campaigns by pin-dropping a location and setting a distance around that location for your ads to be shown. Our campaign results have shown YouTube to have a higher direct return on investment than traditional TV strategies.
LinkedIn has recently hit some critical mass in Australia and has become such a strong B2B advertising platform.
Right now there aren’t alot of companies that are using LinkedIn to advertise which means there’s a golden window of opportunity right now for our clients that operate in the B2B space.
We can target industry, profession, turnover, earnings and more.
Want to know more?
The best place to start is to talk to an Edge Marketing Professional.