We create campaigns that steer away from vanity metrics like ‘impressions’ and hone in on leads, enquiries and sales.
Have you ever felt like you’re spending money on social ads for the sake of ‘engagement’? Do you feel like you should be ‘on’ social media, but have no idea how to connect that to business goals?
The hype around social media is real. Over 70% of Aussie businesses are trying to use social media to grow their revenue, yet only a small percentage are doing it successfully.
The truth is most social ad strategies aren’t smart. They don’t produce leads, and just result in a big waste of money and time. However, if your business takes the time to find the right social media agency, you’ll see the business gains everyone is talking about.
It’s a conversation worth having. When you work with EDGE on your social media marketing, you can be confident that you’re partnering with one of Australia’s most experienced digital marketing agencies.
Our paid ads experts begin by understanding your core business objectives and then explore your products and services. Finally (and most importantly), we learn all about your ideal customers: who they are and where they tend to spend their time online.
Once we’re confident that we understand how your business should show up on social media, we get to work creating a plan to deliver the right content at the right time to attract your ideal clients.
Our social media specialists ensure you are targeting the market segments most likely to convert, layering demographic and interest targeting with continuous testing and optimisation. It’s one of the most powerful ways to reach your best clients – so are you interested in learning more?
Trusted with over $1M in client budget over 24 months
Website visitors over 24 months
Post Engagement over 24 months
Social media marketing, particularly a Meta advertising strategy, can be one of the most powerful advertising channels in your digital marketing toolkit. It can have an impact across the board, improving the efficacy of all your other advertising activities. At EDGE, we’ve successfully supported our clients in significantly reducing their cost per lead using the right social strategies.
We’re confident you’ll walk away with a solid understanding of:
Why you’re not attracting your ideal clients.
How to structure your marketing strategies to work towards your long-term goals.
How to best allocate your marketing budget to achieve real growth for your business.
