When it comes to ranking on Google, you need a team of experts leading the way
And get the answers to the questions that you didn’t even know to ask
Your dream customers are searching for you on Google. Let’s make sure they find what they’re looking for.
We don’t just work with clients; we build lasting partnerships
Our (disruptive) approach to SEO
There’s one reason that EDGE has been (and continues to be) one of Australia’s best digital marketing providers for over two decades: results. We take an unrelenting approach to finding and employing top-performing, in-house SEO specialists.
Rather than getting stuck straight into blogging and backlinks, our team starts with the one thing that truly matters: your business. We know you have big goals, and SEO is just one piece of the puzzle. We’ll take all the time we need to get to know you, your brand and your big objectives and map out a plan that works for you.
From there, our experts will take the reins, performing all of the complex and time-consuming tasks that will get your website showing up when it matters most.
We won’t lie to you. SEO is a long game. It takes time to discover which tactics work for your audience and Google’s algorithm. At EDGE, we’re big on commitment, so our SEO specialists will be by your side for the long haul, guiding you and adapting your strategy as your business grows.
Ready to light a fire under your digital marketing strategy?
Before you choose to work with us, it’s important that you understand how we work and the value you’ll see from our partnership. As one of Australia’s best digital agencies, we’re generous with our knowledge and are more than happy to point you in the right direction for online marketing success.
There’s no obligation to work with us after this chat, and we’re confident you’ll walk away with a solid understanding of:
Getting the SEO results you need
You want an SEO team that delivers. Our team doesn’t take shortcuts or try to force things in order to achieve quick results. Instead, we promise to provide a robust solution that works for the whole of your brand, long term.
Here’s how you can get started on your SEO journey with EDGE.
1. We’ll learn all about your brand
2. We’ll create a custom action plan
3. We’ll catch up to talk about your performance
The SEO agency Australia chooses again and again
If your business is having trouble landing on the first page of search engine results pages (SERPs), you’re almost certainly missing out on crucial opportunities for brand awareness. From leads to valuable conversions – not to mention sales – having a poorly optimised online presence is chipping away at your potential for success.
After all, how can your brand grow if no one knows you exist?
Enter EDGE. We’ll get your business or company in front of your audience with sustainable, proven strategies that are designed to serve your business over the long term. An upfront investment in SEO will reap major benefits one, two and even ten years down the road as you generate quality traffic and high-value leads for your brand.
Your journey to online visibility starts with choosing the right Australian SEO company. A reputable provider, like EDGE, can truly understand how a successful SEO campaign works and what it takes to gain visibility for your brand, when you need it most. A high-quality SEO agency in Australia is likely the difference between seeing yourself on page one of Google, or lagging far behind the competition.
Not all SEO companies in Australia are made equal, so make sure you trust EDGE to ensure you appear on page one for high-quality prospective clients.
Frequently Asked Questions
Professional SEO services are a pretty simple concept, there’s just a lot of ‘technical’ jargon that goes with it. So, let’s break it down.
A top-ranked SEO company (like EDGE) works to get you seen in results pages for high-volume keywords that people often search for. This is essentially the act of ranking websites using specific keywords to make your website more relevant to users.
When you incorporate enough of these keywords in your marketing strategy – including in your on and off-page SEO marketing – you end up ranking on search engine results pages that are seen by your biggest target audience. It takes years of experience to nail down a strategy like this properly, and without the proper techniques, you can often end up in more trouble than when you started out.
It’s for this reason that we would highly recommend always using a team that knows how this type of marketing strategy works. Without the right knowledge in hand, you are going in blind and could end up wasting your marketing budget, blowing your digital presence altogether, or doing more damage than good.
Well, better visibility means more people are finding your website (organic traffic) in search results. And an increase in organic traffic means more leads and revenue.
The process behind optimising your site for a search engine isn’t as simple as throwing a bunch of keywords into your content and hoping for the best. It takes time, careful planning and ‘legal’ techniques to get the most out of your efforts.
When you choose to use a team that knows the latest strategies, you’re avoiding any mistakes or wasted time that could land you where you don’t want to be with your SEO efforts.
You need to build a website that has authority, one that shows you are an expert team in your niche. It needs to include regular and fresh content that’s unique to your brand (that means no copy and pasting).
But beyond this, your brand needs to be seen as an authority, meaning it should always solve problems for prospective customers or users. This is exactly how Google determines the viability and relevancy of your website overall.
Not sure how to start doing all this yourself? You don’t have to. As one of the top Australian SEO companies, we do this hard work for you, tackling all aspects of search engine marketing from head to toe.
The top five listings on the first page of Google search results pages get 67% of all clicks. If your business lands on any page after this, you’ve already lost out to competitors who have won the game on Google. You can see why optimising your website for search engines is something our Australian SEO company highly recommends. And no matter your niche or industry, it’s vital for your ability to garner brand awareness in the modern age.
Whilst keywords are fundamental to improving your ranking on search engines, they are only one part of this marketing strategy.
A campaign focused on authentic growth through search rankings employs a wide range of techniques that Google deems as ‘best practice’. This ranges from the authoritative links that point through to your website, the social media marketing signals revolving around your platform, how much fresh (and relevant) content you generate, and the domain authority (DA) you carry. Then there are on-page optimisation and off-page elements, and when tied all together, they form a bigger picture that lets Google know you really mean business.
Your chosen online SEO company in Australia should not only focus on keywords with high monthly search volume, but also relevant, quality, value-driven content that you commit to creating regularly. Gone are the days when spamming high-volume search terms in your text was enough to land you top position in search results.
These days, it takes careful finesse and editorial sense to find your place in a highly competitive world of businesses just like you, who are trying to rank for goods and services they also offer.
At the end of the day, you can keyword stuff all you want; no one will stop you. But if your content is unappealing and barely readable, you’ll lose your audience and you’ll lose any rapport you may have had with Google in the first place.
The bots that run the algorithms behind the world’s largest search engine are complex, ever-evolving and constantly innovating their criteria. From analysing your on-page elements through to assessing your backlink profile, everything your brand does online plays a role in your ability to rank. And when it all boils down to it, quality content is at the heart of successful SEO efforts – it can even be the make or break.
When creating any kind of content for both user and search engine appeal, our team highly recommends asking yourselves the following questions:
- Would your website visitors want to read the entire post or page?
- Is it answering a question they may have?
- Does it include keywords that are relevant and high-volume for organic search results?
- Does it appeal to your overall campaign?
- Is it unique and not copied from somewhere else?
- Do you have other technical elements included – like internal links, source attribution or images?
Building quality content takes a careful hand and eye. You can’t master it overnight and it’s really a learning journey that balances the ability to write well and incorporate value for both the end-user and then Google. And that’s a tough game to battle without Australian SEO firms helping you.
The answer is a resounding yes. Always yes. Investing your time, effort, and money into developing an effective SEO strategy is one of the best paths you can take to ensure long-term success and consistent growth.
These days, when you want to buy something, contact someone, solve a problem or do some research, you jump online – right? When you want an electrician, you ask Google. When you want to contact a team of Australian SEO experts, you ask Google. Maybe those nifty bots even pointed you here to this page. Oh, and how many calories are in a chocolate bar? Let’s ask Google.
Think of it this way: when there are so many users and prospective clients constantly asking questions like this, it creates a lot of online noise. And suddenly there’s a lot of sorting that a search engine like Google needs to do. So, it needs to figure out how to rank websites in terms of being relevant to that particular question being asked in the first place. That’s what search engine optimization is – an ability to be relevant to a user’s query.
Obviously, to prove this sense of authority and relevancy, your business needs to stand out. You need to be visible and provide consistent value. Companies and businesses that want to not only survive but thrive in today’s economy, have likely done so by fulfilling this balance.
Here are the reasons why investing your money, time and effort into SEO services (Australia) pays off in the long run.
- Increased traffic to your website
- Better customer service and support
- Insights from an expert team
- A sense of authority when it matters most to your brand
- More leads, sales and revenue
- The ability to be seen above competitors
- Insights from an expert SEO company Australian businesses already trust
- Long-term visibility in comparison to other marketing tactics.
With the right techniques and top Australian SEO companies behind you, search engines will deliver customers straight to your door. You don’t even need to spend the big bucks on advertising campaigns or marketing. Highly experienced SEO specialists like ours can put you on the front page of search engine results pages where your brand will dominate over competition.
Every SEO company is different and unique. But at the end of the day, their goals are the same: to grow your business or company’s success. They work with you to boost your visibility in search engines and organic rankings. This will put your business in front of more eyes which leads to increased leads, phone calls, emails, consumer interactions, and ultimately more sales.
They aim to help you grow your business by making the most of digital marketing. This includes things like website content, launch pages, email marketing, social media content, and video creation for places like YouTube. Every single piece of content you post or send is a chance to use SEO to gain traction and visibility. Agencies know this and use it to their advantage.
A team of professionals will brainstorm an SEO campaign that will deliver revenue-busting results, boost traffic and provide your business or company with a framework to have you ranking on search pages.
Most Australian SEO companies, at the very least, will offer the following services:
- In-depth analysis and research of your current website and SEO.
- Changes to your website to improve rankings in results – e.g. keyword placement, speed of your website, backlinks, meta titles and more.
- Develop a tailored strategy for your business or company.
- Create content that is optimised for search engines (or working with your in-house writer to improve content tactics).
- Set-up SEO agency tools and analytics.
- Testing and evaluating current and future SEO practices
- Clear communication about tactics and how they are improving your SEO and visibility.
SEO agencies keep up with the current trends in optimisation for search engines. It is a continuously evolving process that can be difficult to stay on top of if you are not an SEO expert or don’t have the time to constantly tackle all of this.
As a business owner, you can wear a lot of hats: CEO, receptionist, stockist, bookkeeper, content manager, social media guru … the list goes on. Should search engine optimisation strategist be one of those hats?
Well, it depends on you, your skills and how you want to run your business, but here are a few reasons why outsourcing to another team could be a better idea.
- Do you have the time to dedicate to developing a strategy as a small business?
- Do you have the knowledge and expertise necessary to unleash the full potential of SEO?
- Does your business or company have the available resources (i.e people and time) to manage an effective SEO strategy?
- Do you have the motivation, time or energy to learn all about search engine optimisation and how to implement the strategies for your business?
Another way of thinking about it is like this: say you own a massage business. When you set up your business you outsource the website design, logo and branding, creation of business cards, bookkeeping and accounting. Why? Because your area of expertise is in providing massage services, not website development or accounting.
SEO is another area that is often best left to the experts, just like balancing your books or making sure your BAS is up-to-date. SEO is an ever-changing algorithm and takes time and dedication to keep on top of. Your time is best served massaging your clients, not writing content and conducting keyword research.
An SEO company will have a team of experts in everything to do with search engines. They have up-to-date knowledge and incredible skills that are invaluable to businesses that want to make their brand stand out and attract more potential customers. They know all the secret recipes that will have your website and brand put in front of more people.
So, if you can find the budget to include an SEO consultant it is well worth the initial monetary outlay to bring them on board. The simple answer is yes, you do need the services of an SEO agency.
One of the biggest benefits of working with an external team is that they continually revise, analyse and refine your SEO strategy. They help you stay ahead of the algorithm and your competition.
A team like this will take the stress away from you. There will be no need for you to learn all the ins and outs of SEO, or be constantly researching to stay on top of the ever-changing algorithm. They will do it all for you and will spend the time getting to know all about your business, what your goals are and how to achieve them. Working with you, they will use all this knowledge to create a plan of attack to see you smash your revenue goals.
Another huge benefit of hiring an SEO team for your online marketing team is that you can connect the dots of all of your online efforts. They can harness that power through all aspects of your digital marketing campaign, from email and content marketing to social media and other search platforms like YouTube. Through their in-depth competitor and keyword analysis, knowledge of strategies that work, and their ability to pull all those threads together, they develop the best SEO campaign that will help you grow your business.
Working with an SEO agency is highly recommended for any business or company that wants to grow its business organically and gain an edge over its competitors.
The best SEO company will start by conducting a comprehensive audit of your website. If they don’t offer to do this, don’t enlist their SEO services. This analysis of your website is the backbone of any strategy. How can the agency form a strategy and measure results if they don’t know where you began? Always ask for an audit.
As part of this audit, they will research keywords, your competitors, what others are doing in your niche, as well as everything about your target audience. All this analysis and research form an in-depth report about how your present website is performing and the direction it needs to take to start gaining the attention of Google.
Experienced SEO agencies will use this research to plan every page of your site; where the optimal placement for keywords is, how to refine your content so that it will perform maximally for search engine algorithms, and what content is going to work best for your target audience. They will build quality links both onsite and offsite to boost your authority and create trust – they’ll do everything needed to establish a holistic campaign.
SEO doesn’t work overnight. It takes time and dedication. Rather than a quick fix and immediate gratification, it provides long-term results through consistency and quality.
The task of finding the right agency for your digital marketing and search engine optimisation can be daunting. There is a lot to think about and many claims out there about what they can all do. How do you know who to trust? How do you know which one is going to provide the best service for your business?
First, talk to the person at the agency who will be working with you to optimise your website. Here are a few things we highly recommend keeping in mind when chatting to a prospective digital marketing expert:
- Do you get along?
- Can you see the SEO company becoming an integral part of your business as they help to skyrocket your search page ranking?
- Do they communicate clearly and in a timely fashion?
- Do you feel comfortable with them?
- Do their vision and ethics align with yours?
- Do they believe in the scope of your business?
- Does what they bring to the table resonate with you and your business?
- Do they offer you a competitive rate compared to other SEO companies?
- What is their customer service like?
- Can you see yourself being one of their clients?
- How big is their team?
- What other results have they gotten their existing clients?
- Are they considered one of the best SEO companies in Australia?
These are all important questions you should be asking of any person you are wanting to outsource to. You don’t want to work with someone who doesn’t hold your business and your work in high esteem.
You should also question them about HOW they will improve your ranking and results. If they provide a vague answer like “add-in keywords”, it throws up a big red flag. You want a company that will talk about doing an analysis and initiating research. Let them dive into the exact tactics they will use for your business and hold their team accountable.
You want to work with a company – be it Sydney SEO or SEO Melbourne experts – that is honest and transparent. If they can’t answer the hard questions clearly and openly, then they aren’t worth the time or investment. Experienced SEO agencies aren’t afraid to shed light on their intentions if they really know what they are doing.
When conducting SEO, there are two ways to go about it: white hat techniques and black hat techniques. Think of the devil and angel on your shoulder. One is good (white hat), one is bad (black hat).
Ultimately, any SEO firm using black hat tactics to cut corners and ‘cheat’ to rank you in results is never worth the investment. It might make for quicker results, but they do not last, and you run the risk of being penalised by Google (something we highly recommend avoiding).
White hat techniques allow your campaign to flourish through manual, careful and strategic techniques that Google favours. That is, not taking shortcuts. The best SEO companies will always use white hat efforts.
So, what do white hat tactics look like?
Relevant keyword research and placement without spamming
Creating amazing website content, blog posts and other digital marketing materials around these keywords (but remember NO keyword stuffing).
Spend time cultivating relationships and creating QUALITY backlinks to and from relevant websites you find across your nominated search engine.
A solid online and engaged social media presence.
When you are creating your own SEO campaign or hiring a search engine consultant, make sure you know what tactics to use. And remember, at the end of the day your buyer is a human, not a computer. Create for them, not a search engine.
What does SEO look like in 2023?
The best way to boost visibility for your business is to use SEO best practices — and only SEO best practices. With an ever-evolving landscape of ranking algorithms, you might wonder: what are the best practices in 2023?
SEMRush is a leading authority in the world of search engine marketing, publishing their 90 best practices to follow 2023.
Google’s ultimate priority is to understand and satisfy the purpose behind every search query. So ask yourself, what does my target audience want from this search engine query? When they type in that keyword what results do they want to see? Then you create your content to answer those questions.
A big aspect of SEO is creating a quality user experience. Slow-loading websites are frustrating to both a search engine and the user, and will lose you leads. There are plenty of free tools out there you can utilise to improve the speed of your website.
Aside from loading speed, there are many other aspects you can use to improve the quality of a user’s experience when visiting your website. Think about creating visually appealing content, use of headings and subheadings, white space and readability, and avoid those annoying pop-ups asking a user to subscribe every time they try scrolling through your page.
People (and Google) love to read long, informative articles that answer questions and solve problems.