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Australia's Leading SEO Agency
As a business, if you’re having trouble landing your brand on the first page of search engine results pages (SERPs), it’s likely you’re missing out on crucial opportunities for brand awareness. From leads to conversions – and not to mention sales – not being seen on the likes of Google can be detrimental to your success.
In the end, it all comes down to whether your business has enough of a presence online to be front of mind when it matters most; how can your brand grow and increase leads, sales and revenue if no one knows you exist?
Get your business or company in front of your audience and gain an advantage over competitors by utilising the full power of search engine optimisation (SEO) within your digital marketing efforts. A well thought out and executed SEO strategy can help your website place on the first page of search results reaping you more organic traffic and high quality leads that will really go the extra mile in helping you gain momentum with your online presence.
But what if SEO is not your strong suit, or you actually know nothing about getting better results at all? This is where an SEO company or team comes into play and is highly recommended when you’re trying to get more out of your digital marketing campaign. When they truly understand all of the parameters around how a campaign like this works (like we do), a high-quality SEO agency can take your brand to the next level when it needs it most. They may be the difference between seeing yourself on page one of Google or lagging far, far behind your competition.
Throughout this page, our team dives into everything you need to know to get your brand presence authentically powered by Google, allowing you to be seen for search terms that your prospective clients are searching for. From search engine marketing to a more holistic digital marketing approach to get a better ‘Google rating’ — here’s everything you need to consider when looking for an expert team to do the work for you.
Rank on the 1st page of Google or pay nothing until we do.
For almost 20 years we have helped thousands of Australian businesses dominate their industry by dominating Google’s search results. We back our results so strongly that we put our money where our mouth is – If we can’t achieve first page results for you as outlined in our milestones you’ll pay nothing more until we do.
Edge’s SEO strategies are driven with only one goal; first page rankings that will drive business growth. Once you start ranking on the first page, your business will have an automated flow of inbound enquiry from your website.
Before you even choose to work with us, we want to give you some real value up-front, and show you why we are one of Australia’s best SEO companies
In this free SEO Health Check, you will learn:
2X, 5X, 10X Your Business
More Website Visitors = More Leads
More Leads = More Sales
More Sales = More Revenue
More Revenue = Financial Freedom
Don't just take our word for it.
“We were fast approaching the summer and weren’t happy with our rankings leading into the busiest period of the year. I did a Google search for SEO Company and found Edge. I immediately felt I was in good hands. Their knowledge and passion for what they do was clearly evident and they backed up their service with results based milestones which made me feel very comfortable in engaging their services. We’ve had a bumper summer season with the results that we have been able to achieve over a short period and we are very happy with where we are projected to be over the course of the next 12 months.”
– Marine Industry
Become The Prey.
When your customers are in ‘Hunt Mode’
Do you want an automated marketing strategy that drives leads to your business daily, even while you sleep, removing the stress and pressure of constantly having to hustle to keep your business profitable.
Discover what an absolute game-changer it is to be found when it matters most. First page of Google when people are sitting in front of their computers looking for the product or service that your company sells when they are ready to buy.
We have helped transform thousands of companies over nearly 2 decades with our powerful SEO strategies
Rank on the 1st page of Google or pay nothing until we do. GUARANTEED.
We’ve helped thousands of Aussie businesses dominate Google’s search results over the last 17 years. So much so that we put our money where our mouth is – If we can’t achieve first page results for you as outlined in our milestones you’ll pay nothing more until we do.
Edge’s SEO strategies are driven with only one goal; first page rankings that will drive business growth. Once you start ranking on the first page, your business will have an automated flow of inbound enquiry from your website.
FAQs about SEO services and results
An agency SEO team is highly experienced in navigating everything there is around Google’s technical algorithms and getting good results. But there’s a lot that goes into how your brand utilises all of this too. Read through these FAQs to see what our clients commonly ask our experts.
SEO at its most basic level is a pretty simple concept, there’s just a lot of ‘technical’ jargon that goes with it. So let’s break it down.
SEO services are designed to get you seen in results pages for high-volume keywords that people often search for. This is essentially the act of using specific keywords to make your website more relevant to users searching for goods and services like yours, ultimately improving your visibility on these platforms. When you incorporate enough of these keywords – and other technical aspects – into your efforts, you end up ranking in SEO results on pages that are seen by your biggest target audience. It takes years of experience to nail down a strategy like this properly, and without the proper techniques, you can often end up in more trouble than when you started out.
It’s for this reason that we would highly recommend always using a team that knows how this type of marketing campaign works. Without the right knowledge in hand, you are going in blind and could end up wasting your marketing budget, blowing your digital presence altogether, or doing more damage than good.
Well, better visibility means more people are finding your website (organic traffic) in search results. And an increase in organic traffic means more leads and revenue.
The process behind optimising your site for the next level of SEO isn’t as simple as throwing a bunch of keywords into your website and finding yourself high up in search results. It takes time, careful planning and ‘legal’ techniques to get the most out of your efforts. When you choose to use a team that knows the latest strategies, you’re avoiding any mistakes or wasted time that could land you where you don’t want to be with your SEO results.
You need to build a website that has authority, one that shows you are an expert team in your niche. It needs to include regular and fresh content that’s unique to your brand (that means no copy and pasting). Your business or company website needs to be seen as an authority, meaning it should always solve problems for prospective customers or users. This is exactly how Google determines the viability and relevancy of your website overall.
The top five listings on the first page of Google search results pages get 67% of all clicks. If your business lands on any page after this, you’ve already lost out to competitors who have won the SEO game on Google. You can see why optimising your website for search engines is something we highly recommend, and no matter your niche or industry, it’s vital for your ability to garner brand awareness in the modern age.
Whilst keywords are fundamental to improving your ranking son search engines, they are only one aspect of SEO and achieving visibility on Google. A well-strategised campaign employs a wide range of techniques that Google deems as ‘best practice’. This ranges from the links that point through to your website, the social media signals revolving around your platform, how much fresh (and relevant) content you generate, and the domain authority (DA) you carry. Then there’s on-page and off-page elements, and when tied all together, they form a bigger picture that lets Google know you really mean business.
Your SEO team should not only focus on keywords but also relevant, quality, value-driven content that you commit to creating regularly. Gone are the days where spamming high-volume search terms in your text was enough to land you top position in search results. These days, it takes careful finesse and editorial sense to find your place in a highly competitive world of businesses just like you, who are trying to rank for goods and services they also offer.
At the end of the day, you can keyword stuff all you want; no one will stop you. But if your content is unappealing and barely readable, you’ll lose your audience and you’ll lose any rapport you may have had with Google in the first place. The bots that run the algorithms behind the world’s largest search engine are complex, ever-evolving and constantly innovating their criteria. From analysing your on-page elements through to assessing your backlink profile, everything your brand does online plays a role in your ability to rank. And when it all boils down to it, quality content is at the heart of it…it can even be the make or break.
When creating any kind of content, our team would highly recommend asking yourselves the following questions:
- Would your audience want to read the entire post or page?
- Is it answering a question they may have?
- Does it include keywords that are relevant and high-volume for search results?
- Does it appeal to your overall campaign?
- Is it unique and not copied from somewhere else?
- Do you have other technical elements included – like internal links, source attribution or images?
Building quality content takes a careful hand and eye. You can’t master it overnight and it’s really a learning journey that balances the ability to write well and incorporate value for both the end-user and then Google. And that’s a tough game to battle without a team helping you.
The answer is a resounding yes. Always yes. Investing your time, effort, and money into developing an effective SEO strategy is one of the best paths you can take to ensure long-term success and consistent growth.
These days, when you want to buy something, contact someone, solve a problem or do some research, you jump online – right? When you want an electrician, you ask Google. When you want to contact a team of SEO experts, you ask Google. Maybe those nifty bots even pointed you here to this page. Oh, and how many calories are in a chocolate bar? Let’s ask Google.
Think of it this way. When there are so many users and prospective clients constantly asking questions like this, it creates a lot of online noise. And suddenly there’s a lot of sorting that a search engine like Google needs to do. So it needs to figure out how to rank websites in terms of being relevant to that particular question being asked in the first place. That’s what SEO is – an ability to be relevant to a user’s query.
Obviously, to prove this sense of authority and relevancy, your business needs to stand out. You need to be visible and provide consistent value. Companies and businesses that want to not only survive but thrive in today’s economy, have likely done so by fulfilling this balance.
Here are the reasons why investing your money, time and effort into SEO pays off in the long run.
- Increased traffic to your website
- Better customer service and support
- Insights from an expert team
- A sense of authority when it matters most to your brand
- More leads, sales and revenue
- The ability to be seen above competitors
- Long-term visibility in comparison to other marketing tactics.
With the right SEO techniques and team behind you, search engines will deliver customers straight to your door. You don’t even need to spend the big bucks on advertising campaigns or marketing. Effective SEO can put you on the front page of search engine results pages where your brand will dominate over competition.
SEO boosts visibility, which leads to more website traffic. But that takes time.
Search engine optimisation is not a ‘get rich quick’ scheme; there is no magic wand to wave that will have you ranking on page one in a day. It is a long-term strategy that organically grows your list of clients and gives you long-term results.
Google needs time and content (relevancy) to recognise your site as trustworthy and a voice of authority. This takes effort and hard work to demonstrate, but, the results are worth waiting for. As for an exact timeframe, well, how long is a piece of string?
You need to be realistic about time frames because of the many different factors that go into optimising your website. For example, you’ll need to consider:
- Where you are starting from,
- What digital marketing strategies your team uses now
- What page you are currently ranking on,
- If your website is optimised
- Whether it features broken links or bad backlinks
- Whether a search engine’s penalised you before,
- How competitive your industry is
- Whether you publish high quality content or have the resources to in the future
- How saturated the keywords are that you wish to rank for in search results.
This list grows as time goes on, which is why we highly recommend utilising a team that’s able to take on this work for you. At the end of the day, running your business and providing customer service is what is more important to you, as a business leader.
When an SEO consultant works with you, they will look at every single one of these factors (and more) and form a comprehensive report of work required. From there they can form an idea of the length of time it will take to produce tangible results. Well, at least they should.
An SEO agency has skilled and knowledgeable consultants in a team who can usually have your website ranking further up the search results in anywhere from one to six months. Give or take.
Think of it as a high-interest savings account. You may only start off with a small amount, but over time and with further deposits, it grows and becomes a great nest egg. SEO is the same. It takes time to nurture your website, to increase sales and leads in an authentic manner and ultimately grow your success. Patience is key.
Every SEO company is different and unique. But at the end of the day, their goals are the same: to grow your business or company’s success. They work with you to boost your visibility in search engines. This will put your business in front of more eyes which leads to increased leads, phone calls, emails, consumer interactions, and ultimately more sales.
They aim to help you grow your business by making the most of digital marketing. This includes things like website content, launch pages, email marketing, social media content, and video creation for places like YouTube. Every single piece of content you post or send is a chance to use SEO to gain traction and visibility. Agencies know this and use it to their advantage.
A team of professionals will brainstorm an SEO campaign that will deliver revenue-busting results, boost traffic and provide your business or company with a framework to have you ranking on search pages.
Most agencies, at the very least, will offer the following SEO services:
- In-depth analysis and research of your current website and SEO.
- Changes to your website to improve rankings in results – e.g. keyword placement, speed of your website, backlinks, meta titles and more.
- Develop a tailored strategy for your business or company.
- Create content that is optimised for search engines (or working with your in-house writer to improve SEO content tactics).
- Set-up SEO tools and analytics.
- Testing and evaluating current and future SEO practices
- Clear communication about tactics and how they are improving your SEO and visibility.
SEO agencies keep up with the current trends in optimisation for search engines. It is a continuously evolving process that can be difficult to stay on top of if you are not an SEO expert or don’t have the time to constantly tackle all of this.
As a business owner, you can wear a lot of hats: CEO, receptionist, stockist, bookkeeper, content manager, social media guru … the list goes on. Should search engine optimisation strategist be one of those hats?
Well, it depends on you, your skills and how you want to run your business, but here area a few reasons why outsourcing to another team could be a better idea.
- Do you have the time to dedicate to developing a strategy as a small business?
- Do you have the knowledge and expertise necessary to unleash the full potential of SEo?
- Does your business or company have the available resources (i.e people and time) to manage an effective SEO strategy?
- Do you have the motivation, time or energy to learn all about search engine optimisation and how to implement the strategies for your business?
Another way of thinking about it is like this: say you own a massage business. When you set up your business you outsource the website design, logo and branding, creation of business cards, bookkeeping and accounting. Why? Because your area of expertise is in providing massage services, not website development or accounting.
SEO is another area that is often best left to the experts, just like balancing your books or making sure your BAS is up-to-date. SEO is an ever-changing algorithm and takes time and dedication to keep on top of. Your time is best served massaging your clients, not writing content and conducting keyword research.
An SEO company will have a team of experts in everything to do with search engines. They have up-to-date knowledge and incredible skills that are invaluable to businesses who want to make their brand stand out and attract more potential customers. They know all the secret recipes that will have your website and brand put in front of more people.
So, if you can find the budget to include an SEO consultant it is well worth the initial monetary outlay to bring them on board. The simple answer is yes, you do need the services of an SEO agency.
One of the biggest benefits of working with an external team is that they continually revise, analyse and refine your SEO strategy. They help you stay ahead of the algorithm and your competition.
A team like this will take the stress away from you. There will be no need for you to learn all the ins and outs of SEO, or be constantly researching to stay on top of the ever-changing algorithm. They will do it all for you and will spend the time getting to know all about your business, what your goals are and how to achieve them. Working with you, they will use all this knowledge to create a plan of attack to see you smash your revenue goals.
Another huge benefit of hiring an SEO team is that you can connect the dots of all of your online efforts. They can harness that power through all aspects of your digital marketing campaign, from email and content marketing to social media and other search platforms like YouTube. Through their in-depth competitor and keyword analysis, knowledge of strategies that work, and their ability to pull all those threads together, they develop the best SEO campaign that will help you grow your business.
Working with an SEO agency is highly recommended for any business or company that wants to grow its business organically and gain an edge over their competitors.
The best SEO company will start by conducting a comprehensive audit of your website. If they don’t offer to do this, don’t enlist their SEO services. This analysis of your website is the backbone of any strategy. How can the agency form a strategy and measure results if they don’t know where you began? Always ask for an audit.
As part of this audit, they will research keywords, your competitors, what others are doing in your niche, as well as everything about your target audience. All this analysis and research form an in-depth report about how your present website is performing and the direction it needs to take to start gaining the attention of Google.
Experienced SEO agencies will use this research to plan every page of your site; where the optimal placement for keywords is, how to refine your content so that it will perform maximally for search engine algorithms, and what content is going to work best for your target audience. They will build quality links both onsite and offsite to boost your authority and create trust – they’ll do everything needed to establish a holistic campaign.
SEO doesn’t work overnight. It takes time and dedication. Rather than a quick fix and immediate gratification, it provides long-term results through consistency and quality.
The task of finding the right agency for your digital marketing and search engine optimisation can be daunting. There is a lot to think about and many claims out there about what they can all do. How do you know who to trust? How do you know which one is going to provide the best service for your business?
First, talk to the person at the agency who will be working with you to optimise your website. Here are a few things we highly recommend keeping in mind when chatting to a prospective digital marketing expert:
- Do you get along?
- Can you see the SEO company becoming an integral part of your business as they help to skyrocket your search page ranking?
- Do they communicate clearly and in a timely fashion?
- Do you feel comfortable with them?
- Do their vision and ethics align with yours?
- Do they believe in the scope of your business?
- Does what they bring to the table resonate with you and your business?
- Do they offer you a competitive rate compared to other SEO companies?
- What is their customer service like?
- Can you see yourself being one of their clients?
- How big is their team?
- What other results have they gotten their existing clients?
These are all important questions you should be asking of any person you are wanting to outsource to. You don’t want to work with someone who doesn’t hold your business and your work in high esteem.
You should also question them about HOW they will improve your ranking and results. If they provide a vague answer like “add-in keywords”, it throws up a big red flag. You want a company that will talk about doing an analysis and initiating research. Let them dive into the exact tactics they will use for your business and hold their team accountable.
You want to work with a company – be it Sydney SEO or SEO Melbourne experts – that is honest and transparent. If they can’t answer the hard questions clearly and openly, then they aren’t worth the time or investment. Experienced SEO agencies aren’t afraid to shed light on their intentions if they really know what they are doing.
When conducting SEO, there are two ways to go about it: white hat techniques and black hat techniques. Think of the devil and angel on your shoulder. One is good (white hat), one is bad (black hat). Ultimately, black hat tactics cut corners and ‘cheat’ to rank you in results. But it doesn’t last, and you run the risk of being penalised by Google (something we highly recommend avoiding).
White hat techniques allow your SEO campaign to flourish through manual, careful and strategic techniques that Google favours. That is, not taking shortcuts. A good agency will always use white hat efforts.
So what do white hat tactics look like?
- Relevant keyword research and placement without spamming
- Creating amazing website content, blog posts and other digital marketing materials around these keywords (but remember NO keyword stuffing).
- Spend time cultivating relationships and creating QUALITY backlinks to and from relevant websites.
- A solid online and engaged social media presence.
When you are creating your own SEO campaign or hiring a consultant, make sure you know what tactics to use. And remember, at the end of the day your buyer is a human, not a computer. Create for them, not a search engine.
What does SEO look like in 2021?
Using SEO best practices to lay the groundwork for ranking high on Google is the best way to boost visibility. But with the ever-evolving space around SEO what are the best practices and principles in 2020? SEMrush is a leading authority on everything to do with SEO, and they have published the 9 best practices you should follow in 2020.
Make sure your content aligns with searcher or user intent.
Google’s ultimate priority is to understand and satisfy the purpose behind every search query. So ask yourself, what does my target audience want from this search? When they type in that keyword what results do they want to see? Then you create your content to answer those questions.
Use compelling meta descriptions and title tags.
Title tags and meta descriptions are two of the most important and often overlooked places to optimise your keywords. These are the clickable snippets that engines display on search pages alongside your URL.
There are several ways you can optimise images to not only improve the performance of your website but to include keywords. The best practice for the format is to use a JPG when it is a simple photo and a PNG if it contains texts or graphs. You can also compress images or use “lazy loading” where the images only load once the user needs them. Alt text, on the other hand, is where you use a brief description of the image so browsers can better understand the content and intent behind the image. Don’t forget to include your keywords!
Page speed optimisation.
A big aspect of SEO is creating a quality user experience. Slow-loading websites are frustrating and will lose your leads. There are plenty of free tools out there you can utilise to improve the speed of your website.
Utilise internal links.
Linking to other content on your website is called internal linking. This creates a hierarchy of information and also provides engines with a better understanding of your website’s content.
Ensure a quality user experience on your website.
Aside from loading speed, there are many other aspects you can use to improve the quality of a user’s experience when visiting your website. Think about creating visually appealing content, use of headings and subheadings, white space and readability, and avoid those annoying pop-ups asking a user to subscribe every time they try scrolling through your page.
Place keywords in your domain name.
Using your keyword in a URL lets your users and engines know what that content is all about.
Foster authoritative backlinks.
Backlinks are recognised by Google as votes of confidence, establishing your website as a voice of authority and a trustworthy source of information. But they should always be to relevant and authentic sites.
Create and publish long-form content.
People (and Google) love to read long, informative articles that answer questions and solve problems.
Are you ready to implement your SEO strategy?
If you are ready to outsource, our agency is ready to help you kickstart the process. SEO is a long-term game for big returns and could be the direct port of call for your success in the future. Let us show you how we can change your business’s marketing for the better. Contact our team now for more information.