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Your Guide to Digital Marketing in 2024: Trends, Strategies and Best Practices
Introduction Let’s talk digital marketing. It’s not just about putting your ads up online and waiting for converted customers – it’s about connecting with real
A Comprehensive Guide to Creating a Brand Strategy Framework with Effective Branding
Developing a Brand Strategy Framework: Key Elements for Success Developing a brand strategy framework is essential for building a strong company brand that will stand
How To Optimise Website Images For Better SEO
Thought that your SEO tasks were limited to on-page copy alone? Think again. Among the many factors that can influence or drive an effective SEO
How Do I Get A Higher Ranking With SEO?
Want to boost your presence online? If you’re ready to be search engine result #1, the EDGE Marketing team can help you get there. By
How do I Increase My PPC Campaign Quality Score?
Wondering how and why Google Ads has been showing you a low PPC campaign Google Quality Score–no matter how many times you try to redefine
Saying Goodbye to Universal Analytics: The GA4 Transition
The end is nigh! For Universal Analytics (UA), that is… On July 1st Google will be forcibly switching us all over to Google Analytics 4
What Are the Different Types of SEO?
For the brand new business owner and fledging website developer, SEO can seem like a highly technical, “put it in the too hard basket” undertaking.
What is the Cheapest SEO Tool for Beginners?
Let’s cut to the chase–many new marketers, business owners, and solo-preneurs have heard about SEO but wouldn’t know where to begin. To clear out the
What is the Difference Between Google Ads and Google Shopping?
Interested in paid online advertising opportunities? If you’re new to the Google Ads world, you may be lost for choice among the different ad types,
The Best SEO Plugins for WordPress 2023
New to the world of SEO? For the beginner, search engine optimisation can seem like a fast paced, ever changing online environment that is best
What is the Difference Between Standard and Dynamic Remarketing
Ready to dive deep into the remarketing world? We get asked this a lot–most often when working with Edge Marketing clients for the first time
How Do I Know What SEO Keywords to Use?
Trying to hack your own SEO? Fantastic–whether you have a budget of one million dollars or zero dollars, every online business and brand can (and
How Does Social Media Impact Sales?
One of the most common questions we get asked from new business owners, eCommerce managers, and beginner marketers interested in social media is its effectiveness
Is Display Advertising an Effective Acquisition Channel?
Ready to boost your brand online? If you’re ready to level up your business, are interested in building brand awareness, and want to attract leads
Why Your Website SEO Audit is Important for your SEO Strategy
Looking for quick wins online? If you’ve executed a digital marketing strategy, chances are you’re tracking multiple platforms, search engines, and social media networks to
What Can We Learn From Paid Search That Can Influence Your SEO Efforts
If you’ve been optimising your website to drive increased organic traffic from search engines for some time now, chances are you’re looking at further methods
How PPC and SEO Work Together to Create Effective Marketing Campaigns
Wondering how to bring the various elements of your advertising strategy together? If you’re new to some of the more detailed marketing strategies on the
How to Use SEO for YouTube
Thought that SEO was limited to Google’s search engine only? Think again. With YouTube now the second-largest search engine in the world, we suggest you
How to Get More Sales from Your Digital Marketing Efforts
If you’re ready to get serious about building your brand online, attracting more website traffic, and converting existing leads into paying customers, knowing which marketing
The Top Google Ads Bidding Strategies 2023
Trying to make the most of your marketing budget? If your organisation is ready to dive into paid search opportunities and you’re wondering how to
The Best Free Online Marketing Tools 2023
Ready to bring your brand to the next level? Without blowing the budget, brands, businesses, and solo-preneurs at every stage of growth can leverage some
How to Use SEMRush for Website Optimisation
If you’re ready to take your website optimisation and online brand presence to the next level, SEMRush is the platform for you. A market leader
Basic Marketing Terms You Need to Know
Ready to level up your brand’s online presence? From connecting with new customers to better engaging with current brand evangelists, digital marketing is one of
When Should You Use Google Ads vs Facebook Ads?
Trying to maximise your advertising dollars? Knowing when and where you should allocate limited advertising resources is crucial in not only maximising your budget but
Which Digital Marketing Strategy is Best for Beginners?
New to the digital marketing industry? Whether you’re deep diving into the industry for the first time or you’re interested in hacking your own digital
What are 5 Future Trends in Digital Marketing?
If you’re ready to level up your online marketing efforts, it may be time to take advantage of the top five future digital marketing trends.
How To Leverage SEO in eCommerce Brands
Ready to level up your brand? Whether you’re a young start-up or established business, understanding the importance of modern marketing strategies can help you find
What is a Good ROI for Google Ads?
New to the world of paid advertising campaigns and digital marketing? If your business has decided to take the plunge and level up your website
How To Design Your Digital Marketing Strategy Framework
Ready to take your business up a notch? Whether you’re in eCommerce, the B2B market, or are selling Fast-Moving-Consumer Goods (FMCGs) directly to the consumer,
What Is the Difference Between SEO and Local SEO
Interested in connecting with more potential customers and leads in a given area? We may be biassed–but we think there could be nothing more important
