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EDGE strives to EDUCATE and EMPOWER
The Ultimate Guide to Blogging for SEO
December 6, 2024Boosting Your Website’s Performance with Quality Content In the digital world, blogging has become a powerhouse for driving organic traffic…Your Guide to Digital Marketing in 2024: Trends, Strategies and Best Practices
September 6, 2024Introduction Let's talk digital marketing. It's not just about putting your ads up online and waiting for converted customers -…
A Comprehensive Guide to Creating a Brand Strategy Framework with Effective Branding
June 26, 2023Developing a Brand Strategy Framework: Key Elements for Success Developing a brand strategy framework is essential for building a strong…How To Optimise Website Images For Better SEO
June 5, 2023Thought that your SEO tasks were limited to on-page copy alone? Think again. Among the many factors that can influence…
How Do I Get A Higher Ranking With SEO?
May 8, 2023Want to boost your presence online? If you’re ready to be search engine result #1, the EDGE Marketing team can…How do I Increase My PPC Campaign Quality Score?
May 3, 2023Wondering how and why Google Ads has been showing you a low PPC campaign Google Quality Score–no matter how many…
Saying Goodbye to Universal Analytics: The GA4 Transition
April 6, 2023The end is nigh! For Universal Analytics (UA), that is... On July 1st Google will be forcibly switching us all…
What Are the Different Types of SEO?
April 3, 2023For the brand new business owner and fledging website developer, SEO can seem like a highly technical, “put it in…
What is the Cheapest SEO Tool for Beginners?
March 27, 2023Let’s cut to the chase–many new marketers, business owners, and solo-preneurs have heard about SEO but wouldn’t know where to…What is the Difference Between Google Ads and Google Shopping?
March 13, 2023Interested in paid online advertising opportunities? If you’re new to the Google Ads world, you may be lost for choice…
The Best SEO Plugins for WordPress 2023
March 6, 2023New to the world of SEO? For the beginner, search engine optimisation can seem like a fast paced, ever changing…What is the Difference Between Standard and Dynamic Remarketing
February 27, 2023Ready to dive deep into the remarketing world? We get asked this a lot–most often when working with Edge Marketing…How Do I Know What SEO Keywords to Use?
February 13, 2023Trying to hack your own SEO? Fantastic–whether you have a budget of one million dollars or zero dollars, every online…
How Does Social Media Impact Sales?
February 7, 2023One of the most common questions we get asked from new business owners, eCommerce managers, and beginner marketers interested in…
Is Display Advertising an Effective Acquisition Channel?
January 31, 2023Ready to boost your brand online? If you’re ready to level up your business, are interested in building brand awareness,…Why Your Website SEO Audit is Important for your SEO Strategy
January 23, 2023Looking for quick wins online? If you’ve executed a digital marketing strategy, chances are you’re tracking multiple platforms, search engines,…What Can We Learn From Paid Search That Can Influence Your SEO Efforts
January 9, 2023If you’ve been optimising your website to drive increased organic traffic from search engines for some time now, chances are…How PPC and SEO Work Together to Create Effective Marketing Campaigns
December 19, 2022Wondering how to bring the various elements of your advertising strategy together? If you’re new to some of the more…
How to Use SEO for YouTube
December 13, 2022Thought that SEO was limited to Google’s search engine only? Think again. With YouTube now the second-largest search engine in…How to Get More Sales from Your Digital Marketing Efforts
December 9, 2022If you’re ready to get serious about building your brand online, attracting more website traffic, and converting existing leads into…The Top Google Ads Bidding Strategies 2023
November 29, 2022Trying to make the most of your marketing budget? If your organisation is ready to dive into paid search opportunities…The Best Free Online Marketing Tools 2023
November 21, 2022Ready to bring your brand to the next level? Without blowing the budget, brands, businesses, and solo-preneurs at every stage…How to Use SEMRush for Website Optimisation
November 14, 2022If you’re ready to take your website optimisation and online brand presence to the next level, SEMRush is the platform…Basic Marketing Terms You Need to Know
October 31, 2022Ready to level up your brand’s online presence? From connecting with new customers to better engaging with current brand evangelists,…When Should You Use Google Ads vs Facebook Ads?
October 24, 2022Trying to maximise your advertising dollars? Knowing when and where you should allocate limited advertising resources is crucial in not…Which Digital Marketing Strategy is Best for Beginners?
October 10, 2022New to the digital marketing industry? Whether you’re deep diving into the industry for the first time or you’re interested…
What are 5 Future Trends in Digital Marketing?
September 26, 2022If you’re ready to level up your online marketing efforts, it may be time to take advantage of the top…How To Leverage SEO in eCommerce Brands
September 19, 2022Ready to level up your brand? Whether you’re a young start-up or established business, understanding the importance of modern marketing…What is a Good ROI for Google Ads?
September 12, 2022New to the world of paid advertising campaigns and digital marketing? If your business has decided to take the plunge…How To Design Your Digital Marketing Strategy Framework
September 5, 2022Ready to take your business up a notch? Whether you’re in eCommerce, the B2B market, or are selling Fast-Moving-Consumer Goods…
