Childcare Marketing Agency
We don’t just work with clients; we build lasting partnerships
grow your Early Learning Centre faster & easier through digital marketing
Discover the exact childcare marketing framework we have used to increase occupancies and create waiting lists for over 300 Australian childcare centres.
With your own Childcare Occupancy Audit, we will create a strategic roadmap designed to increase your exposure, produce quality content that attracts potential customers and new leads, and enrol more children.
You will have some very powerful insights into where your growth opportunities are and feel much more empowered and educated about how you should be investing your time and money on your website and advertising.
Ready to unlock your childcare centre’s full potential? Schedule a free consultation today to learn how our Childcare Occupancy Audit can help you attract more families and increase enrolment.
Our approach
to childcare marketing
Use our Occupancy Gap CalculatorIf you are not at over 100% occupancy, it's time to rethink.
Understand your business objectives in 30 minutes
Within your Childcare Occupancy Audit, we will create a strategic roadmap designed to increase your exposure, produce quality content that attracts potential customers and new leads, and enrol more children.
You will have some very powerful insights into where your growth opportunities are and feel much more empowered and educated about how you should be investing your time and money on your website and advertising.
Ready to unlock your childcare centre’s full potential? Schedule a free consultation today to learn how our Childcare Occupancy Audit can help you attract more families and increase enrolment.
success stories
Una Kids centres engaged EDGE for their strong expertise in SEO for early education centres. We’ve moved the needle for this group of centres – from not being found on Google to all 4 locations on Page 1 with a steady stream of Tour Bookings for their locations.
The Paddock Early Learning is the 9th centre for that owner. Edge Marketing was trusted with this centre’s marketing from early pre-build stages through to a waitlist pre-opening with well over 300 parents on the Waitlist. This centre is thriving less than 12 months in with 90% Occupancy.
Strive Early Learning is on a strong growth trajectory with a pipeline of new centres in the works for the next 12-18 months. The owners of this group engaged Edge Marketing to create a new brand along with occupancy marketing to turn their first two newly acquired ‘broken’ centres around. Within 12 months EDGE developed the Thrive brand and their occupancy marketing to uplift those two and add another two all heading towards 90% occupancy.
Natural Wonders 3 Centres all at 100% occupancy have worked with EDGE for over 7 years. They’re consistently at Waitlist stage and their marketing continues to provide a healthy ROI. The owners there are able to focus on other business ventures and know that the occupancy of these 3 centres is one of the things they never have to worry about.
success stories
Common FAQs about Childcare Centre Marketing
What is marketing for childcare?
Marketing for childcare services means leveraging the best digital marketing strategies, platforms, and tools to promote your business online. By understanding the best practices of the online landscape, the right team will be able to target parents, families, and guardians and run childcare marketing campaigns that connect your business with your ideal audience.
How can I promote my childcare business?
Digital marketing is a fantastic way to increase your business’s brand awareness and automate incoming traffic of parents and families who are interested in your childcare. We appreciate that you specialise in supportive, nurturing childcare services–so our digital marketing team can focus on bringing traffic to your business without you having to run campaigns online.
How do you market an early childhood program?
We suspect that your early childcare program is a localised service, meaning you want to market and connect with local families and prospective parents looking for nearby childcare providers. Relying on 20+ years of experience and best practices in the digital marketing space, we use tailored campaign tactics to position your business in front of the right audience online.
What is the most effective marketing tool for a childcare centre?
The most effective childcare marketing tools are the ones that help you find where your target audience is online and then create campaigns that display ads, graphics, and messaging that resonate with the same. In the parent and family space, many childcare service providers will opt to advertise on Google to ensure their business is one of the first local results that shows on the Google search results pages. Further to that, platforms like Google Adwords (Google Ads) can follow and display highly relevant leads to your childcare business at the right time in the right locations is another great way to market your childcare centre online.
Should I advertise my daycare on Facebook?
You should market your daycare where you know you’ll find the parents, guardians, and audience members looking for your exact service. If you offer highly location-specific childcare services, we recommend targeting leads in that designated geographic area. Fortunately, you can define the parameters of your Facebook or digital marketing campaign to ensure users shown your ads are in the right place.