Website Development

Is your website performance leaving you feeling flat?

Set your business up for success with a site designed to convert like crazy.

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We don’t just work with clients; we build lasting partnerships

Walk before you can run

Your website is your business’s most important piece of marketing collateral. It doesn’t matter how potent your digital marketing strategy is or how incredible your Google rankings are if your website provides a poor user experience to your clients.

When you work with EDGE, your web presence is our first priority. We’ll assess your site to see:

  • Whether there is a clear path to conversion.
  • How your conversion rate can be improved.
  • How it’s performing overall, including errors and warnings, load speeds, mobile responsiveness and browser compatibility.
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Convert website visitors into customers

Boost your conversions with an optimised user experience

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We kick off every website conversation by talking about performance. After all, if your website isn’t designed to make sales, then it’s letting you down. We’ll work out the maths and figure out how many website visitors you currently need to attract in order to make a sale. From there, we’ll run you through exactly how much easier it could be to make sales by increasing your conversion rates.

From there, we’ll get to work designing you a site that shows off your brand and clearly communicates your messaging. You’ll notice a clear path to conversion — whether it’s to purchase a product or make an enquiry — from every page. Our focus is always on improving your conversion rates so that we can boost your business profitability without needing to drastically increase your website traffic.

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A Combination of Science and Art

As one of Australia’s leading digital marketing companies, EDGE designs and develops powerful websites that are built to perform. Our strategies are based on a complex blend of on-page influencing strategies that engage, funnel and convert on-page visitors into profits.

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Conversion Rate Optimisation

Your website should convert visitors into customers. At EDGE, we design and optimise websites for maximum impact. We use data-driven strategies to track user behaviour, analyse performance, and implement improvements. Our goal is to help your website generate more leads and sales. Let’s make your website a powerful business tool.

Best Industry Practices

EDGE uses best industry practices in website development including coding in a CSS, HTML and PHP environment to communicate effectively with search engines. The luxury of a custom built website gives you full flexibility for future add-ons and changes without having to rebuild the entire system again to accommodate new features.

Advanced Analytics

We analyse your website goals and tailor content to optimise visitor flow. Our advanced tracking provides detailed insights into visitor behaviour, such as how they found your site and which keywords are most effective. This data helps you make informed decisions to improve your conversion rates. EDGE offers comprehensive analytics, analysis, and recommendations to clients using our SEO and Paid Media services.

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Additional Website Development Services:

Need a website that attracts more customers? We’re the go-to team for website development. Our experts will design and build a site that not only looks great but also ranks high on Google. Let’s get your business noticed and grow your online presence

Case study: How website conversion rates directly affect profits

By simply increasing our client’s conversion rates, they made an additional $200,000 profit in one year.
  • Lifetime customer value – $1200.
  • Leads to sales conversion rate – 10%
  • Website visitors – 5000 per month
  • 2% – 100 Leads – 10 Sales – $12,000 Profit
  • 3% – 150 Leads – 15 Sales – $18,000 Profit
  • 5% – 250 Leads – 25 Sales – $30,000 Profit
Result: Over 12 months, we saw a $216,000 profit increase simply by optimising their website for higher conversions.

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Unleash Your Potential

Real People. Real Offices. Real Results

Get real insights into:

01

Why you’re not attracting your ideal clients.

02

How to structure your marketing strategies to work towards your long-term goals.

03

How to best allocate your marketing budget to achieve real growth for your business.

Over the past 20 years we have become the truth tellers in a saturated market of misinformation backed by real people and real results that impact your bottom line.”

Dan Hunj – Founder EDGE

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Over the past 20 years we have become the truth tellers in a saturated market of misinformation backed by real people and real results that impact your bottom line.”

Dan Hunj – Founder EDGE

Dan Hunjas in boardroom

Let's get in touch

We’re ready for any enquiries you have.

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