Underwhelmed With Your Website’s Performance?
And get the answers to the questions that you didn’t even know to ask
Convert browsers into buyers.
2X, 3X, 5X your website conversion rates... NOW!
Let’s do the maths
For every 100 visitors you attract to you website, only 2, on average, will enquire.
Now let’s say you have a 20% sales conversion rate on all your leads. What this means is that you actually need to attract 250 website visitors for every 1 sale.
We don’t like those odds.
Our focus is on 2X, 3X, 5X’ing or higher your website conversion rates so that with absolutely no additional traffic, we can unlock your website potential and explode your sales and business profitability almost overnight.
We don't just work with clients, we build long-lasting partnerships.
Clients we have partnered with include:
Convert more website visitors into buying customers
Before you even choose to work with us, we want to give you some real value up-front, and show you why we are one of Australia’s best Website Development Companies.
The bitterness of poor quality remains long after the sweetness of low price is forgotten. Please don’t underestimate how important your website is when it comes to your sales results. You need to look at your website like it is a salesperson working for you. You can have both good and bad sales people find their way into your business and this was an unfortunate, yet great example as to what can happen when you have the wrong website (salesperson) working for you. We are now back on track with a constant stream of sales enquiries generated from our digital marketing and converted by our website and we are very happy. Thank you to all the team at EDGE.
Brian Attwood – Sales and Marketing
The HUB of your digital marketing strategy.
Your website is the vessel by which most, if not all your digital traffic will flow through. It doesn’t matter how potent your Digital Marketing Strategy is or how high you rank on Google if your website is a poor converter.
How website conversion rates directly effect profits.
By doing nothing more than increasing our client’s conversion rates, they made an additional $200,000 profit in 1 year.
Over 12 months there is a $216,000 profit difference simply by optimising your website for higher conversions.
Ever wonder what the difference is between a website designer
and a digital marketer?
A successful website is equally about design aesthetics as what it is conversion strategies. At Edge we work on precise funnelling techniques that influence how visitors interact with your website and ultimately convert into sales or enquiries. We focus on defining what your website conversion goals are and reverse engineer the content so that it has a direct effect on how visitors interact and ultimately flow through your website. Better still we can track each and every visitor to your site through to conversion and provide you with unprecedented intelligence that we use to make informed recommendations on how to improve your website’s performance in generating business. With real statistical intelligence our goal is to make not only your website, but your entire digital marketing strategy a real success for your business.
Edge uses best industry practices in website development including coding in a CSS, HTML and PHP environment to communicate effectively with search engines. The luxury of a custom built website gives you full flexibility for future add-ons and changes without having to rebuild the entire system again to accommodate new features.
Edge develops website strategies that incorporate specific on-page cues that influence the behaviour of visitors to take a series of specific actions. By doing so, we have the power to influence how a visitor interacts with your website and ultimately converts into a sale or enquiry. We call this the funnelling effect and we use this technique for our clients every day.
By understanding what your website conversion goals are, we can manipulate the content on your website so that it has a direct effect on how visitors flow through your site. Better still we can track each and every visitor to your site and provide you with unprecedented intelligence that you can use to make informed decisions on how to improve your conversion ratios.
Here are some of the things that we can track to help you understand and improve your website strategies:
- How a visitor found your website. E.g. Google search, online advertising, Facebook, site referrals, direct by typing in your website address, name etc.
- If they found your site via digital advertising, what keywords they typed in to find you and what keywords are most profitable.
- Not all keywords are equal and we can track which keywords are converting (profitable) keywords and which are simply costing you money.
If your website is to be as successful as it can be, you must engage in a process of continual review and improvement. By understanding exactly how your visitors are interacting with your website, we remove the guesswork with real statistical intelligence to make not only your website, but your entire digital marketing strategy as profitable and successful as it can be.
Edge provides Advanced Analytics reporting, analysis and website recommendations to all clients that are engaged in one of Edge’s digital marketing services such as SEO, PPC and remarketing campaigns.
Want to know more?
The best place to start is to talk to an Edge Marketing Professional.