Website Development
Is your website performance leaving you feeling flat?
We don’t just work with clients; we build lasting partnerships
Walk before you can run
Your website is your business’s most important piece of marketing collateral. It doesn’t matter how potent your digital marketing strategy is or how incredible your Google rankings are if your website provides a poor user experience to your clients.
When you work with EDGE, your web presence is our first priority. We’ll assess your site to see:
- Whether there is a clear path to conversion.
- How your conversion rate can be improved.
- How it’s performing overall, including errors and warnings, load speeds, mobile responsiveness and browser compatibility.
Boost your conversions with an optimised user experience
We kick off every website conversation by talking about performance. After all, if your website isn’t designed to make sales, then it’s letting you down. We’ll work out the maths and figure out how many website visitors you currently need to attract in order to make a sale. From there, we’ll run you through exactly how much easier it could be to make sales by increasing your conversion rates.
From there, we’ll get to work designing you a site that shows off your brand and clearly communicates your messaging. You’ll notice a clear path to conversion — whether it’s to purchase a product or make an enquiry — from every page. Our focus is always on improving your conversion rates so that we can boost your business profitability without needing to drastically increase your website traffic.
Ready to light a fire under your digital marketing strategy?
Before you choose to work with us, it’s important that you understand how we work and the value you’ll see from our partnership. As one of Australia’s best digital agencies, we’re generous with our knowledge and are more than happy to point you in the right direction for website development success.
There’s no obligation to work with us after this chat, and we’re confident you’ll walk away with a solid understanding the next steps in your digital journey
A Combination of Science and Art
Conversion Rate Optimisation
Your website should convert visitors into customers. At EDGE, we design and optimise websites for maximum impact. We use data-driven strategies to track user behaviour, analyse performance, and implement improvements. Our goal is to help your website generate more leads and sales. Let’s make your website a powerful business tool.
Best Industry Practices
EDGE uses best industry practices in website development including coding in a CSS, HTML and PHP environment to communicate effectively with search engines. The luxury of a custom built website gives you full flexibility for future add-ons and changes without having to rebuild the entire system again to accommodate new features.
Advanced Analytics
We analyse your website goals and tailor content to optimise visitor flow. Our advanced tracking provides detailed insights into visitor behaviour, such as how they found your site and which keywords are most effective. This data helps you make informed decisions to improve your conversion rates. EDGE offers comprehensive analytics, analysis, and recommendations to clients using our SEO and Paid Media services.
Additional Website Development Services:
Need a website that attracts more customers? We’re the go-to team for website development. Our experts will design and build a site that not only looks great but also ranks high on Google. Let’s get your business noticed and grow your online presence
Custom Website
EDGE provides bespoke web design services focused on enhancing user experience, brand identity, and functionality. Our approach includes creating visually striking, responsive websites that perform seamlessly across devices. With a focus on aligning with client objectives, EDGE ensures that each website is tailored to improve online visibility, drive engagement, and deliver a unique, professional digital presence that supports business growth
Wordpress Maintenace
EDGE offers comprehensive WordPress maintenance services designed to ensure optimal performance, security, and functionality. Our team handles regular updates, backups, and monitoring to prevent issues and minimise downtime. With a proactive approach, EDGE helps clients maintain a secure, up-to-date website, enhancing user experience and protecting against potential risks, ensuring long-term success and reliability for online platforms.
Shopify Development
EDGE specialises in Shopify development, offering tailored eCommerce solutions to help businesses build and scale their online stores. Our expert developers customise Shopify websites to enhance user experience, optimise performance and drive sales. With a focus on seamless functionality and unique design, EDGE ensures that clients achieve their eCommerce goals while creating an engaging and efficient shopping experience.
Case study: how website conversion rates directly affect profits
- Lifetime customer value – $1200.
- Leads to sales conversion rate – 10%
- Website visitors – 5000 per month
- 2% – 100 Leads – 10 Sales – $12,000 Profit
- 3% – 150 Leads – 15 Sales – $18,000 Profit
- 5% – 250 Leads – 25 Sales – $30,000 Profit
Result: over 12 months, we saw a $216,000 profit increase simply by optimising their website for higher conversions.
