Google Ads Management

Campaigns that drive your best customers to click

Google Ads are the fastest way to attract prospects who are ready to buy directly to your website
Need fast, measurable results to give your business a competitive edge? We design our Google Ads campaigns to provide exceptional returns on investment while building your brand online.
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Eliminate wasted SEM budget

It’s true – Google Ads is a tried and tested method for attracting eager customers directly to your website. However, it can be expensive to run an Ads campaign, particularly if you’re in a competitive industry (and, spoiler alert: the majority of our clients operate in very competitive industries). You’re bidding against your best competitors for every single click, and without constant management and optimisation, those careless clicks add up to a huge marketing bill each month.

When you work with EDGE, our experts write personality-packed ad copy, designed to show up at the right time, to the right customers. Our process uses artificial intelligence tools that provide powerful insights to drive your costs down and your profits up.

We don’t just work with clients; we build lasting partnerships

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Show up at the exact moment your prospects need your services

At EDGE, we don’t take a scattershot approach to any of our digital marketing strategies — Google Ads included. Instead, we research the top-performing queries for your business when we decide where to allocate budget. While many agencies stop there, we take an alternative approach to Ad campaign management.

We look at the intent of every search query and only bid on those that indicate the searcher is at the point of purchase or enquiry. In other words, you’ll only be allocating money to search queries that have a high chance of converting into a sale or enquiry.

This strategic approach results in:

  • Immediate results with ads that are completely targeted to your ideal customers.
  • A steady stream of high-quality leads, ready to buy.
  • A clear path to profit - from search query to conversion.

The Google Ads agency you need

If you’re unhappy with your current Google Ads results, we’re here to support you. Our team has been a trusted Google Partner since 2002. This partnership gives us access to specialised training, support and resources directly from Google and allows us to set your business up for success from the start.

Advertising on Google Ads is a non-negotiable for most industries, as it’s one of the best ways to increase your reach across the country and beyond. Our team uses our specialised expertise and decades of experience working in the Google Ads platform to deliver the best possible results for your budget.

As a full-service digital agency, we integrate your Google Ads with your other online marketing activities. We never allow your paid traffic to cannibalise your organic traffic, making you pay for clicks that you otherwise would have earned for free. We always take an integrated approach to your marketing, ensuring that all of your channels work together to provide you with the best possible results.

Ready to light a fire under your Google Ads strategy?

Before you choose to work with us, it’s important that you understand how we work and the value you’ll see from our partnership. As one of Australia’s best digital agencies, we’re generous with our knowledge on Google Ads and are more than happy to point you in the right direction for online marketing success.

There’s no obligation to work with us after this chat, and we’re confident you’ll walk away with a solid understanding of:

  • Why you’re not attracting your ideal clients.
  • How to structure your Ads and digital strategies to work towards your long-term goals.
  • How to best allocate your Ads budget to achieve real growth for your business.
What services do you need?

Dynamic Google Ads campaigns, packed with your brand personality

Managing your company’s Ads is easier than ever when you partner with our reputable Google Ads agency. As leaders in the industry, our digital marketing agency carries a solid understanding of Google Ads (previously known as Google Adwords) and the fundamentals of search engine marketing.

Kick things off with our pay-per-click (PPC) management services and search advertising that’s handled by our team of specialists. Find out more about how EDGE is managing your Google Ads campaigns by reading our FAQs.

Google Ads (formerly known as Google AdWords) is a platform developed by Google that allows businesses like yours to display ads on Google Search, YouTube and its partner websites. It’s designed to promote your products and services by targeting specific keywords, locations and audiences. 

The Google Ads platform works on a pay-per-click (PPC) model. This means with Google Ads you only pay when someone clicks on your ad, making it a cost-effective tool for driving traffic, leads and sales.

The ideal Google Ads spend would vary widely by industry, depending heavily on the cost per click (CPC). In some industries, like telecommunications, the CPC can be over $100. While in other industries, like consumer goods, it can be as low as $0.50.

A rough guidline we can give you:

  • Most small businesses (5-25 employees) tend to spend at least $2,500-$10,000 per month on Search Ads.
  • Slightly larger businesses (25-50 employees) should expect to spend between $5,000 and $25,000 to stay competitive.

As an agency we don’t work with budgets smaller than $1,000 per month.

Contact us to get an estimate of the ideal Google Ads spend for your business.

At EDGE, we measure results for our Google Ads campaigns, we track several key actions and KPIs:

  • We utilise Google’s Call Forwarding technology to monitor phone calls that came in through your ads, track performance and analyse call metrics to further refine targeting strategies. 
  • We also track Form Submissions to measure the number of completed forms directly from ad interactions.
  • Where available, we’ll integrate any third party booking software with our systems so we can monitor sales value.
  • Specifically for eCommerce campaigns we monitor sales value by tracking the total revenue from purchases directly linked to ad interactions.
  • We also track other conversion points like email clicks, live chat, and map pack engagements like phone calls from Google Map Ads.

The three main reasons to work with a Google Ads agency like EDGE are: experience, expertise and quality control.

Rather than concerning yourself or your in-house marketing team with learning the complexities of Google Ad’s ever-shifting algorithm, we bring you our expertise and experience, and do the hard work for you.

As a Google Partner agency managing a wide range of campaigns, we have access to a large data set from different industries, which enables us to spot trends and optimise performance more effectively. Our Google Ads specialists know what works in different industries and what to avoid, and we’re experienced in navigating complex ad strategies successfully.

Our team firmly believes in ongoing vigilance and adaptation to changes in the market, keeping campaigns aligned with best practises, new features and tools to allow for the most efficient use of ads budgets. We provide quality control by continuously monitoring and refining your ads to ensure you’re getting the best possible return on investment. 

The Google Partner badge is limited to agencies with a wide and varied portfolio of clients and almost faultless results, such as high click-through rates and international exposure.

Google Partner agencies must have client base growth that is linear and consistent, rather than exponentially achieved by bots or by overly saturating content with keywords. This strategy ensures that Partner agencies are held accountable both to Google (with their spending requirements) and their clientele (through providing optimal profit margins and ever-increasing reach).

Edge Marketing has achieved and maintained the Google Partner status over the past years, which demonstrates advanced knowledge and experience in running Google Ads, ensuring efficient campaign management, optimised ad performance, and more effective use of advertising budgets.

While Google Ads and SEO are separate marketing tactics, and ads won’t directly improve organic rankings, Paid Ads and SEO can complement each other in several ways. Google Ads campaigns offer more comprehensive data insights and analytics, such as user engagement signals and conversion rates by keyword and search term, that can be applied to organic SEO strategies. On the other hand, SEO on-page and content optimisations on landing pages can positively affect user experience and quality scores for Google Ads. 

Additional Google Ads Products:

Google Remarketing

Google Ads Remarketing is an incredibly effective tool for re-engaging customers who have previously interacted with your business. At EDGE, we tackle remarketing campaigns strategically. We are adept at identifying your most profitable remarketing audiences, and we create ads that suit the style of your company and the context of your customers’ situation. We're experts at building adverts that convert.

Google Display Ads

Google Display Ads help expand your visual marketing strategy, build brand awareness and increase conversions by targeting users across millions of websites. Our Ads specialists focus on the strategic use of high-quality visuals, audience targeting, and remarketing through the Google Display Network. Display Ads can significantly boost ROI by engaging potential customers across a broad online environment.

Google Shopping

Google Shopping is an effective tool for showcasing products directly in search results, driving higher sales and traffic to your ecommerce store. At EDGE, we optimise product feeds and targeting strategies to ensure maximum visibility and conversions. Our Google Shopping campaigns focus on increasing ROI and attract qualified leads with detailed product ads that appear at the top of search.

YouTube Ads

YouTube is a very powerful platform for delivering video-based advertising. We can target customers using Google’s demographics targeting, or create branding campaigns by targeting customers in a particular location or area. YouTube’s targeting options provide exceptional flexibility and control. Our campaign results have shown that YouTube has a much higher ROI than traditional TV advertising.

How to run a successful Google Ads campaign

Google’s Ad network is a diverse and evolving environment. For this reason, you need a team of experts to stay on top of all of the changes and updates that can have drastic effects on your campaign. As an agency, it’s our responsibility to provide you with guidance on how to best market your business in a digital economy. We take pride in providing you with a range of Google Ads services – from campaign setup to optimisation and reporting.

We take a collaborative approach to Google Ads campaign management, assuming command (if that’s what you’d like!) or providing you with a modular approach, working in tandem with your tech teams. You’re the expert on your business; we’re the experts when it comes to Ads. Let’s work together and earn clicks that turn into high-paying customers.

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Want a return on your marketing investment?

Forget TV, Radio and Newspaper

Forget TV, radio and newspaper! Instead, use digital channels to hone in on your best prospects by location, age, gender, background and interests. Combine this targeting with social triggers that put your brand in front of your ideal customers at the exact time they’re making a purchasing decision.

We’re here to help you launch your Google Ads campaign

We’re with you on this journey from beginning to end – from first exposure to conversion – and we’re always happy to adapt as your business evolves and grows. Get started now by giving our Google Ads agency a call, or shooting us an email. We can help you to understand the benefits of running PPC advertising, allowing you to get the most out of search ads.

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