49%
Increase in open cases
SEO Gold Coast
A Gold Coast company delivering expert SEO services.
We don’t just work with clients; we build lasting partnerships
SEO: Your Gold Coast Digital Growth Accelerator
Are you tired of your Gold Coast business getting lost in the digital crowd, struggling to reach your target audience?
It’s time to break free from the noise and make a real impact. With the right SEO strategies and services, you can skyrocket your online visibility, attract more qualified leads, and ultimately grow your business. Let’s unlock your digital potential together.
Why partner with Edge Marketing for SEO?
Are you a Gold Coast business seeking to drive more leads, increase sales and achieve sustainable growth? Look no further than Edge Marketing. With over two decades of experience in the digital marketing landscape, we’ve honed our expertise to deliver exceptional results for clients across industries.
- Proven Track Record: Our extensive experience has allowed us to navigate the ever-evolving digital landscape, ensuring we stay ahead of the curve.
- Customised Solutions: We understand that each business is unique. Our tailored strategies are designed to address your specific needs and goals.
- Data-Driven Approach: We leverage cutting-edge analytics to measure performance and optimize campaigns for maximum ROI.
- Local Market Expertise: As a Gold Coast-based agency, we have an in-depth understanding of the local market and consumer behaviours.
Ready to take your business to the next level? Contact Edge Marketing today for a free consultation.
Before we work together we:
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Meet Your Gold Coast SEO Team
Our Gold Coast SEO team comprises top-tier Australian SEO experts. We believe in local expertise and dedicated account management. Your campaign is handled in-house by our specialists, right here in beautiful Burleigh Heads, working collaboratively to optimise your business’s online visibility.
How EDGE helped a Gold Coast law firm boost their conversions by 49%
“EDGE is fantastic at having their finger on the pulse, feeding information back to us and really letting us know what we can be doing constantly to optimise and improve our activity in the digital space”
Attwood Marshall Lawyers
Highly attentive agency with intimate knowledge of the areas they service. We engaged Edge to take on SEO for our Car Rental business. Despite the highly competitive nature of our industry, we've seen great results and are looking forward to continued growth with Edge as our partner.
We are extremely impressed with the exceptional work done by Edge! After having disappointing experiences with previous marketing teams that were both costly and ineffective, we finally found a team that not only knows what they're doing but also delivers outstanding results in a short period of time! Shoutout to Mike and Matt👍🏻👍🏻Edge has exceeded our expectations and has truly brought terrific results to our business. We highly recommend them to anyone looking for reliable and effective marketing services. Thank you for your hard work and dedication!
Authentic, personable and results driven with a genuine interest in getting the best result for your business. The EDGE team are a breath of fresh air, with the proof of their expertise being visible in the numbers. Highly recommended.
We found Matt from Edge Marketing great to deal with. He's enthusiastic, knowledgeable, and professional. If you're looking for an advertising agency, I'd definitely recommend Edge.
The skills and the knowledge of the whole team at Edge are second to none! They take the time to get to know the business, the goals, and formulate SEO strategy to suit - and the results speak for themselves. In just 6mo, we are now ranking 1st in google for four of our search terms and 2nd for another three. The inquiries from our website have increased dramatically and the quality of the prospective leads is amazing. Simply put - Edge deliver! I confidently highly recommend their services to anybody who is looking to grow their business.
I have worked with Edge for many years, from brochures to website design. The staff are friendly and insightful, and I look forward to my monthly project meetings as I always come out of them feeling positive and energised.I manage the marketing for two different styles of businesses, so the brief is often different each time I work with Edge, but this does not seem to phase the team - they take it all in their stride.I look forward to achieving greatness with Edge for the commercial and industrial soundproofing companies I work with.
Gold Coast SEO Specialists
At EDGE, we pride ourselves on having the best Gold Coast SEO team you’ll find. They’re your friends and neighbours on the Gold Coast, but most importantly, they’re the SEO experts that you need to help you take your business’s digital marketing to the next level.
The first step to any SEO campaign at Edge Marketing starts with meeting with an expert consultant to discuss your organisation, our digital marketing process, the goals you have for your campaign, and the strategy we will take to get you there. Our experts understand the booming Gold Coast market and can work with you to develop a plan on exactly how to succeed amongst other Gold Coast businesses. Beyond that first step, our consultants continue to work side-by-side with you, developing a business case that examines the current state of your organisation’s SEO, recommended keywords, the average “life value” of your customers and much more.
Finally, our SEO team work with you to build out an amazing campaign. They work diligently in the details of your website development, fine-tuning and hand-crafting the information so that it is able to communicate at peak performance with Google’s tools. Our consultants will also carefully lay out a web of linked sources online that will keep Google coming back to your site. As time goes on, you’ll be able to see increase due to our systematic tactics.
As you can see from our process, our consultants are highly trained experts in the art of search engine optimisation on the Gold Coast. We understand what it takes to make a difference in your organisation’s SEO and the appropriate strategies to use to reach your goals. By working with us at EDGE, we can help your Gold Coast business get exactly where you want to be with SEO.
What kind of Gold Coast businesses do we service?
Learn more about our SEO services and results
What is SEO?
SEO, search engine optimisation; Is a system that dictates how your business ranks within search engine result pages (SERPS) on tools like Google. When potential new customers go looking for new businesses or services by searching keywords, the organisations with higher rankings will appear higher up on the list of results, therefore appearing at the top. As a result, they’re more likely to be seen by your target audience before you are, if you rank lower.
SEO is an amazing tool for digital marketing, but not every business owner is going to be able to learn the language of this kind of strategy, or understand the best practices when it comes to increasing their organisation’s rankings.
That’s why you rely on the experts.
At EDGE, we offer expert, quality SEO services to Gold Coast businesses, so you don’t have to do the heavy lifting. We know how search engines work and pride ourselves on keeping ahead of the curve. If you’re looking to find new success, it all starts here with an SEO specialist that can kick it all off.
We offer a comprehensive process, from initial consultation to building a case and finally helping to implement a campaign, all to improve your online visibility. Every step that we take as an SEO expert Gold Coast organisation is driven by your business’s profitability.
What kind of websites do we service?Facts we bet you didn't know about SEO
Not all search engines use link building as a ranking factor
Ultimately, you can rank without links, but Google does place a keen focus on this element more than other search engines. For example, Russia’s Yandex doesn’t even consider links as a signal or criteria, but the SERPs do differ significantly from what you’d see on Google. Yandex uses algorithms that are designed to be “link-free”.
Ranking higher may also mean better Facebook engagement
The influence of social shares and engagement is still largely a mystery when it comes to ranking, and there’s no ‘yes’ or ‘no’ answer just yet. Generally, we do see more engagement on social channels for websites that rank higher up in SERPs than those that don’t.
Uptime is crucial
Unsurprisingly, the more time your site is live and working properly, the more Google favours you through rankings. The search engine wants to provide users with the best possible experience, so recommending websites that are constantly down doesn’t make sense for them. Ensuring that you’re up for every minute of the day will pay off big time.
Your server location matters
If you’re considering which host server to choose, the location does have a big impact on your site speed and the ability to rank properly. The number one thing you’ll want to consider is where your target audience lives; even just the country will do.The reason for this is because sites generally load quicker when their host server is closer to the users making use of them.
Security is absolutely essential
Breaches on your website cause huge headaches in terms of SEO results. Even though Google may not penalise you for experiencing a security breach, plenty of research has provide that these threats can result in technical difficulties that stop Google from ranking your site. An SEO specialist Gold Coast businesses can trust will be able to determine if there are any risks happening and how to stop them in their tracks.Meta descriptions don’t impact your rankings
While they may not directly result in improved SEO rankings, meta descriptions do have an impact on overall user experience, conversions, and click-throughs. These tidbits of information appear with your listing in search results, under the title of your website. Ultimately, they give context to the page the user is about to click on, and drives action across the board. Avoiding optimising these may result in fewer CTRs and a decrease in conversions.
Your content doesn’t need to be all on your homepage
Even though it’s the first thing your users see when they hit your site, you need to make a good first impression. And that means keeping user experience in mind. Having too much text or information on your homepage may deter your target audience. Leave some text for your other pages and let them funnel through. Confusing your visitors won’t make for a happy customer base.
There’s no rule for number of keywords mentions
Rather than a formula, we like to think of keyword inclusion as a bit of an art-form. YOu need to balance readability, quality, and value with careful placement of these phrases. Don’t aim for ‘X’ amount of mentions; it’s more important that the phrases are in “all the right places” than included a certain number of times.
How to know when SEO is right for your business?
Sometimes it’s hard to know where to invest your marketing budget. There are so many ways to advertise your business online, and SEO is only one aspect. Ultimately, it can deliver hugely strong results for your brand, but it’s not always the perfect option for every single business. Here’s how to tell whether it’s a fit for you.
Budget: If your business wants to rank quickly for a certain term in a certain time frame, all on a specific budget, chances are this might be tricky to do. Estimating how much SEO will cost isn’t as straight-forward as other campaigns, like PPC, and there are a lot of variables. Your dedicated SEO Gold Coast expert at Edge will help you make an informed decision around the financials and the ability for your campaign to perform in correlation with your objectives.
A new business in a competitive industry: We always highly recommend actioning SEO as soon as possible, if you’re going to do it on a new website. However, if you’re looking for quick results in a very competitive industry, there may be better ways to utilise your spend. Ask your Edge account manager what’s right for your brand.
First place or nothing: If your mindset is based on only getting to first place on Google search results, then you may be disappointed. Because of competition, this isn’t always possible and there’s no magic formula for getting there. We always encourage our clients to look at their traffic, conversions and other data, rather than pure rankings, when assessing their results.
Multiple countries: Targeting a number of countries is not impossible, but it is more expensive and can be far more complicated to action. If you do not have the budget or time frame to cater to this, SEO may not be the best fit.
Variety of languages: Just like targeting multiple countries, targeting a long list of languages can be difficult (but can be done). You’ll need to have different versions of your content for each location, and lots of technical work done to avoid any issues. Rest assured that SEO Gold Coast specialists like ours can do this, but you will need to be patient and able to give the time frame for it.Above all, we always encourage prospective and existing clients to get in touch with our experts to explore the variety of online marketing options that are available today. No matter what industry you’re in, or the current rankings you’re experiencing, our experts are equipped with the know-how and expertise to ensure you’re able to see results. From social media marketing through to SEO, Google AdWords and more, we provide a holistic approach to digital media and marketing that puts a spotlight on quality.
Our business model is centred around authentic traction and results for our clients. Unlike other SEO services Gold Coast offers, we provide a truly transparent suite of solutions that drive a real impact. Moreover, we’ve worked hard to establish our reputation and continue to expand our offering to ensure next-level performance across all campaigns.
To find out more about how we can help your brand further your online presence, get in touch with the Edge Marketing team on 1300 558 659. Conveniently positioned on the Gold Coast, we’re here to help your local business reach new heights and kick goals.Let us show you why we’re the trusted agency of choice.
Speak to an SEO expert today
Are you ready to dominate the Gold Coast market? Our expert SEO services can help your business skyrocket to the top of search engine results. Don’t miss out on valuable opportunities. Contact us today for a free consultation and let’s unlock your business’s full potential.
Frequently Asked Questions
We understand that diving into a whole new online marketing campaign can be overwhelming. There’s lots to think about; from rankings through to keywords and what kind of SEO experts you should engage for your Gold Coast business. Luckily, we’re here to answer all of your questions, allowing you to make the most informed decision for your business.
How does search engine optimisation (SEO) work?
In a nutshell, SEO uses a variety of strategic efforts to make changes on and off your website, in order to increase rankings for certain keywords on search engines. This means you end up at the top of those results pages when you type in a query. When you achieve this kind of position, the result is more organic traffic, quality leads and an increase in conversions.
While there’s a lot that goes into ranking on search engines, it typically includes elements such as:
- Competitor analysis
- On and off-page optimisation
- Content creation and optimisation
- Link building
- Reputation management
- Keyword research
- Mobile-friendly designs
- Social bookmarking, and more
- Metadata optimisation and more.
How much does SEO cost?
Depending on the complexity of your campaign and the keywords you’re aiming to rank for, the cost of SEO can vary. At Edge Marketing, we tailor a quality strategy that’s specifically designed to increase your online presence. We highly recommend getting in touch with our team to find out how our services can fit into your budget and requirements.
How fast does SEO work?
It’s important to consider that all SEO campaigns do take a certain time frame to hit the best results. This will depend on your current rankings, the technical & structural state of your website, existing content and the nature of the keywords you’re focusing on.
SEO is not a quick-fix or Band-Aid marketing approach – it’s a long-term effort that in return delivers long-term results.
Quality campaigns are based on hitting certain goals over a period of time and maintaining these results throughout future Google algorithm updates, rather than rushing to get to the top of the pages on search engines using unfavourable techniques and losing these rankings with the next algorithm update.
Note: If someone has promised to get you to the top of Google instantly, it’s likely they are using “black-hat” tactics to get you there. Using these means you risk a Google penalty – something that can be hard to come back from.
How often should SEO be done?
You should consider this kind of service as a continuous, ongoing effort. The aim is to increase and improve your rankings over time, carefully hitting all the criteria that Google algorithms have in place. This means that it’s not a start-stop strategy; our SEO experts at EDGE continuously monitor your campaign to make sure your results are consistently trending upwards.
How much website traffic is enough?
There’s no hard and fast number for how much traffic defines success. Ultimately, it’s what you as business owners feel is a realistic objective to aim for. Each agency will have their own views on what kind of data you should reach for, and at the beginning of your time with EDGE, we’ll set firm KPIs that both teams can compare and measure over time. This will help you to assess how your campaign is tracking and whether the leads you’re receiving, as a result, are paying off.
What are backlinks used for in SEO?
If you think of your website and the rest of the online world as one big web, strands that connect back to your place in it strengthen your position. Think of these as other websites pointing back to yours with a link. Maybe they have mentioned you in their content or in an announcement – this kind of quality backlink is a huge ranking factor on search engines and is something that Google’s little bots consider favourable. If your competitor has zero quality backlinks and you have a good profile of them happening, you’re likely to see positive results in your rankings.
What is black-hat SEO?
Like almost everything in life, there’s always a way to cut corners, and in the land of search engine optimisation, it’s commonplace. Unfortunately, it’s something that can land your website (and business) in hot water and can be extremely hard to repair after the fact.
Known as ‘black-hat’ SEO, these techniques go against the guidelines of search engines like Google, in order to get a site ranking high in results pages rapidly. This often includes stuffing content with keywords or using bad link building tactics.
What defines a ‘good’ backlink?
Quality backlinks are considered those that are trustworthy and from high-authority or popular websites. Generally, they are related to your industry and are credible in nature.
What is keyword research?
Whether you’re utilising local SEO or looking for a global campaign, your dedicated SEO specialist at Edge Marketing on the Gold Coast will conduct careful research into trending phrases for your industry. These are high-volume keywords that people looking for your services and goods type into search engines on a frequent basis. The aim is to then focus on these phrases across your content and optimisation, in order to grow your organic traffic. Aiming for the most relevant, strategic keywords that meet the user’s search intent means you’re more likely to receive quality leads, rather than those that aren’t actually interested in what your brand has to offer.
To conduct keyword research, we’ll use a variety of specialist tools to assess your business ranking on search engines, the keywords’ monthly search volumes, as well as the competition for them. Our agency is equipped with a number of platforms to ensure we’re aiming for the best possible results at this step of the journey, attracting traffic that converts.
How is Google Ads different to SEO?
Google Ads (formerly known as Google AdWords) is a pay-per-click service that allows you to target certain keywords and appear for them with an ad in search results. SEO is considered an organic technique, whilst Google Ads is considered paid. Both have their own pros and cons, but Google Ads is more suited to those looking for quick, more short-term results.
If you’re also interested in Ads, check out our Google Ads services on the Gold Coast. If you’re looking for quick results combined with a long-term strategy, the best way to do this is running Ads and SEO campaigns with Edge Marketing, as both specialties combined can positively affect your visibility and campaign success.
How is Google Analytics used in SEO?
Google Analytics is a free platform that lets you see your website traffic and track data about the way visitors use your website. It’s also very helpful for optimising parts of your site and looking at how certain elements are delivering results. Professionals in the field – like us – know how to interpret this data to improve your overall campaign.
How is SEO success measured?
This depends on your business and the agency you work with. Generally, with our clients, we look at how our SEO service has helped your rankings, traffic and click-through rates (CTR). Your CTR is the number of times that your specific search result is clicked on, and then divided by how many impressions/views it receives.
Should you continue SEO after you get results?
Getting the rankings you want is half the challenge, keeping them is the other. As search engines like Google constantly update their algorithms to reflect user behaviour, an SEO expert has to then tweak the campaign to reflect these changes. Because of these shifts, your rankings can change from one day to the next, so we highly recommend having an expert looking at your strategy for the long-term. IF you choose to discontinue SEO, you’re likely to see a loss in rankings over time.
How often do algorithms change?
If there’s one thing we know about Google, it’s that you can never predict what they’ve got in store. It keeps us on our toes, and we constantly make sure we’re paying attention to client results to see how campaigns are affected on a daily basis. Google has been known to make around 500-600 updates to its algorithms a year, with smaller algorithm updates on a daily basis and bigger updates, so called Broad Core Algorithm Updates, happen every few months.
What if your business is brand-new?
For business owners that are looking for a way to ramp up their marketing, it’s important to action SEO as soon and as often as possible. You’ll need to be patient, as you’re working with a completely new website (most likely) and brand; results won’t come overnight. Over time, you’ll garner the brand exposure you need to be seen and the authority your website needs to accelerate itself up search engine results.
How does content for local SEO differ from national content?
When you’re targeting a specific location, you need to consider the target audience involved and any changes in keywords. For instance, fine dining may not be so big in one postcode, but across the city, it could be huge. Another example is a national campaign which offers products or services online across Australia, whereas a local campaigns would typically target a local service (eg trades, medical services etc.) or products to buy in store.
It pays to research your target market and the type of engagement you can expect. This way you can tailor the content to reflect the users’ needs, wants, desires and interests – all according to their location.
Why is content so important?
Content is the heart of your website and a ranking factor for so many aspects of SEO. It also makes your site more crawlable; a.k.a, easier for Google’s little bots to make their way through their website and see what you’re all about. This is how they then take a snapshot of your site and place you in search results (otherwise known as indexing).
Having good, user-friendly content and making sure it’s constantly refreshed, means you’re giving Google a reason to remain interested in your website. You’re giving the search engine another reason why it needs to come back and check out what you’re all about, as Google essentially searches for the websites with the best content for their users.
In SEO, optimising content for users is crucial. Beyond bots and search engines, content helps build trust and credibility with your target audience. If you can prove to your prospective customers that you know what you’re talking about and can solve their biggest issues, then they’re more likely to convert and will stick with you for the long-run.
How do you get penalised for spamming keywords?
Whether it’s through algorithms, bots or an actual employee, Google can flag your site if you haven’t followed its best practices. You’ll know if you’ve received a penalty if your rankings suddenly plummet and you’ve received a so-called Manual action. Figuring out what you breached can be the harder challenge to navigate. Obviously, it’s just best to avoid using any black-hat techniques in the first place.