70% of industrial buyers have done their research before talking to your sales team*

If you’re still relying on trade shows and word-of-mouth referrals, you’re leaving money on the table. Meanwhile your competitors thank you for gifting them some of the most valuable sales opportunities out there. It’s essential that you have a strong digital presence – one that ensures clients find your business (and not your competitor’s) first.

EDGE can help you to be found when & where it matters most.

Think we could be the right fit? Book your free, 30-minute strategy session to discover the perfect digital marketing strategy. Simply fill out the form, and we’ll take it from there.

WE DEAL WITH THE FACTS

Our strategies aren’t a shot in the dark

The EDGE team has been working alongside some of Australia’s most well-known brands for over 20 years. We’ve witnessed these changes in the manufacturing and supply industry as prospective customers rely more and more on digital channels to help them make important purchasing decisions.

At EDGE, we’re committed to ensuring you show up where and when your ideal customers are looking for you. We know that a results-focused approach to your digital marketing can completely transform your sales process and help you attract and retain incredible clients.

We don’t just work with clients; we build lasting partnerships

You’re in good hands, along with the marketing teams at:

How EDGE supported T-Shirt Co. to boost their revenue by 46% despite a challenging COVID slowdown

QTCo stands as a leading supplier of promotional merchandise across Australia. Whether it’s uniforms or a fully-developed merchandise program you need, you’re in good company. Like QTCO. EDGE’s successful partnership is underpinned by a shared mission to help businesses both big and small spread their message far and wide.

The Challenge

During the COVD-19 pandemic, many manufacturers and suppliers experienced unprecedented fluctuations in demand – including EDGE partner T-Shirt Co. and their parent company QTCO, a leading supplier of personalised gifts and promotional merchandise in Australia.

The Result

We helped T-Shirt Co. to maintain a steadfast market position by implementing a brand-led omnichannel marketing strategy across SEO, and Google Search, Shopping and Display. This strategy focused on increasing brand awareness, as well as driving clients to convert through their online stores.

Today

We continue to deliver results to date. In 2022, we increased sales by 111% month on month, achieving a $27,000 increase of conversion value.

108%

Increase New Users

69%

Decrease Bounce Rate

111%

Increase in Online Sales

46%

Increase in Revenue

COVID spike and COVID dipping | 01 April 2021 – 16 June 2021 | 01 April 2022 – 16 June 2022

Our approach to digital marketing for manufacturers and suppliers

How we do it.

SEO

We start every strategy with a solid foundation – a search engine optimised (SEO) online presence is the critical core foundation of every strategy we undertake. It ensures you’re found when it matters most.

Google Ads

PPC ads are designed to complement your SEO iniatives, driving top-ier clients directly to your manufacturing website.

Social Media Marketing

Our social media advertising boosts your brand reputation using image-based marketing across social media, mobile apps and your overall digital strategy.

Website Development

EDGE’s manufacturing websites are built to reflect the heartbeat of your business while promoting and selling your products, even while you sleep.

Graphic Design

Our design team can create beautiful and functional digital marketing collateral that highlights your product offering and key messaging.

Let’s discuss your business objectives in 30 minutes

If you’re interested in partnering with EDGE, we’d love to chat and learn more about your goals and how we can help you reach them. In our free, 30-minute consultation, we’ll take a close look at your current campaigns to understand:

The EDGE difference

When you work with EDGE, you won’t just see incredible results — you’ll be supported by a motivated and caring team. Every action we’ll take on your campaign is underpinned by our company values that guide who we are, what we do and why we do it.

Don't just take our word for it.

“I have worked with EDGE for many years, from Google Ads campaigns to website design and builds. The staff are friendly and insightful, and I look forward to my monthly project meetings as I always come out of them feeling positive and energised.

I manage the marketing for two different styles of businesses, so the brief is often different each time I work with EDGE, but this does not seem to phase the team – they take it all in their stride.

I look forward to achieving greatness with EDGE for the commercial and industrial soundproofing companies I work with.”

– Commercial and industrial soundproofing client

Ready to get started?

At EDGE, we’re not a provider – we’re a partner.
Here’s how we’ll work alongside you to get on the road to digital success.

We’ll organise a free 30-minute strategy session

In this session, we’ll audit your existing campaigns and then run you through them to demonstrate why you’re not moving as much stock as you’d like.

We’ll chat with you about your long-term goals

Ultimately, we understand that you have big plans for your business. We’ll sit down with you to understand where you’re going and exactly how we can help get you there.

We’ll create a custom growth strategy

Once we’re confident that we understand your objectives, we’ll get to work building your tailored digital marketing strategy that is built around you: your business, your products and your clients.

Delivering Real Results for Aussie manufacturers since 2002

There’s no denying it – marketing for manufacturers has changed over the past couple of decades. When we started EDGE in 2002, our manufacturing customers were relying on networking events, trade shows and Yellow Pages in order to make sales and move stock.

In 2023, many Australian manufacturers are relying on outdated methods to promote their business, and unfortunately are finding themselves falling behind their competitors. They haven’t realised that today’s buyers are shopping around online anywhere at anytime.

Your customers are likely looking at your website, social channels and online shop so they can make an informed decision about whether to buy from you. This means, it’s more important than ever to have a digital presence that is working around the clock to promote your business and your products.

It can be hard to know which platforms to prioritise and how to get the best results from your efforts. At EDGE, we specialise in implementing the best marketing for manufacturers. We leverage proven strategies that are designed to grow your business with a steady stream of website traffic, made up of your ideal customers.

While the end goal sounds simple, the road to get there is complex and highly competitive.

So why not get ahead of the competition – with proven strategies and real-results?