QTCo stands as a leading supplier of promotional merchandise across Australia. Whether it’s uniforms or a fully-developed merchandise program you need, you’re in good company. Like QTCO. EDGE’s successful partnership is underpinned by a shared mission to help businesses both big and small spread their message far and wide.
EDGE was challenged with developing two unique branding strategies for two unique brands under their umbrella: 1) QTCo., a business-to-business branding and uniform wholesaler and 2) T-Shirt Co., an online custom print store.
QTCO as a supplier to some of the industries hardest hit by the pandemic – such as hospitality and sports branding solutions – experienced “unprecedented” transaction spikes and dips.
To maintain a steadfast market position, their partnership with EDGE needed to lift their brand identity and eCommerce capabilities.
With an omnichannel strategy across SEO, the Google Search, Shopping and Display as well as through meta channels, QTCo. and TShirtCo. have held a strong market position in the face of serious fluctuations.
Building a strong eCommerce brand, in addition to far reaching brand awareness, QTCo.’s long-standing partnership with EDGE has enabled strong growth across two distinct brands.
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