96% of people looking for a lawyer use a search engine
Work with EDGE to make sure they find your firm first.
WE DEAL WITH THE FACTS
Our strategies aren’t a shot in the dark
The EDGE team has been working alongside some of Australia’s most successful lawyers for over 20 years. We’ve witnessed the industry change as clients move away from referrals and towards online research when choosing the best lawyer for their needs. A results-focused digital strategy can completely transform how your law firm attracts and retains your ideal clients.
We don’t just work with clients; we build lasting partnerships
How EDGE helped a Gold Coast Lawyer boost their conversion rate by 400%
This Gold Coast Lawyer are one of the leading general, litigator and family law companies on the Gold Coast. They approached EDGE to support them as they grew, looking for a tailored strategy to help them attract more ideal clients and increase their bottom line.
In a competitive legal industry, a Gold Coast Lawyer was looking for growth in opportunities and market presence – that is more exposure, more enquiries, more profile and more capital growth.
A Gold Coast Lawyer came to EDGE with the aspiration to be the #1 choice of Gold Coast law firm.
The goal was to be found by a potential client that has little to no familiarity with legal representation – someone who might wake up that day, not needing a lawyer and now needs the best legal counsel available.
With extreme competition, comes extreme challenges. To achieve this, EDGE identified a need to build their brand and be found when it matters most.
We created a digital marketing strategy centred around the businesses five core values: intelligent, elite, caring, evolving and aggressive. We identified the key terms clients are searching for when they’re willing to take action and hire a lawyer. We created a custom strategy that boosted their visitor numbers across the board, positioning them as the law firm of choice on the Gold Coast.
1st Jan 2019 – 31st Dec 2019 vs 1st Jan 2020 – 31st Dec 2020
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Our approach to law firm marketing
How we do it.
We start every strategy with a solid foundation – Search Engine Optimisation to ensure you’re found where it matters the most.
We create PPC ads designed to complement your SEO, driving high-quality clients directly to your law firm website.
Our social media advertising boosts your brand reputation using image-based marketing across social media and the web.
EDGE’s law firm websites are built to reflect the heartbeat of your business while promoting your firm, even while you sleep.
Understand your business objectives in 30 minutes
The EDGE difference
When you work with EDGE, you won’t just see incredible results – you’ll be supported by a motivated and caring team. Every action we’ll take on your campaign is underpinned by our company values that guide who we are, what we do and why we do it.
Don't just take our word for it.
Ready to get started?
At EDGE, we’re not a provider – we’re a partner.
Here’s how we’ll work alongside you to get on the road to digital success.
We’ll organise a free 30-minute strategy session
In this session, we’ll audit your digital marketing campaigns and then run you through them to demonstrate why you’re not seeing the best results for your firm.
We’ll chat with you about your long-term goals
You have big plans for your law firm, and we’d love to hear them. We’ll sit down with you to understand where you’re going and how we can help get you there.
We’ll create a custom growth strategy
Once we’re confident that we understand your objectives, we’ll get to work building your tailored strategy that is built around you: your firm, your goals, and your clients.
Providing Real Results for lawyers since 2002.
Lawyer marketing has certainly changed since we first started EDGE back in 2002. Back then, law firm marketing strategy was focused on full page ads in the Yellow pages, with a whole lot of wasted budget spent on TV, radio and newspaper ads. Not to mention the hours upon hours of networking events you had to attend just to get your law firm’s name out there.
How times have changed!
Unfortunately, in the legal industry, there’s so much misinformation out there about what to do, and what not to do. It’s confusing and frustrating to say the least when you’re not a digital marketing expert. We get it!
It’s hard for most law firms to know which platforms they should focus on, let alone how to get the most out of them. However, the best marketing for lawyers is to grow your law firm with a constant supply of leads from your ideal clients. While this end goal sounds simple, the road to get there is complex, and very competitive.
So why not hand your lawyer marketing over to the experts?
Here at EDGE, our law firm marketing services help law firms looking for smart growth. We act as an extension of your team to navigate the complex and ever-changing digital marketing landscape. We have decades of combined experience in growing law firms — fast.
Let’s set up a 30-minute no-obligation strategy session where our specialist lawyer marketing team can share with you some real insights and value on how to find more of your ideal prospects and turn them into paying clients.
Sound good? We’d love to hear from you.