96% of people looking for a lawyer use a search engine

Work with EDGE to make sure they find your firm first.

Think we could be the right fit for your law firm? Book your 30-minute strategy session to learn more about how we can support your growth. Just fill out the form, and we’ll take it from there.

WE DEAL WITH THE FACTS

Our strategies aren’t a shot in the dark

The EDGE team has been working alongside some of Australia’s most successful lawyers for over 20 years. We’ve witnessed the industry change as clients move away from referrals and towards online research when choosing the best lawyer for their needs. A results-focused digital strategy can completely transform how your law firm attracts and retains your ideal clients. 

Trusted by top Australian law firms

How EDGE helped Stone Group boost their conversion rate by 400%

Stone Group Lawyers are one of the leading general, litigator and family law companies on the Gold Coast. They approached EDGE to support them as they grew, looking for a tailored strategy to help them attract more ideal clients and increase their bottom line.

In a competitive legal industry, Stone Group was looking for growth in opportunities and market presence – that is more exposure, more enquiries, more profile and more capital growth.
Stone Group Lawyers came to EDGE with the aspiration to be the #1 choice of Gold Coast law firm.

The goal was to be found by a potential client that has little to no familiarity with legal representation – someone who might wake up that day, not needing a lawyer and now needs the best legal counsel available.

With extreme competition, comes extreme challenges. To achieve this, EDGE identified a need to build their brand and be found when it matters most.

We created a digital marketing strategy centred around Stone Group’s five core values: intelligent, elite, caring, evolving and aggressive. We identified the key terms clients are searching for when they’re willing to take action and hire a lawyer. We created a custom strategy that boosted Stone Group’s visitor numbers across the board, positioning Stone Group as the law firm of choice on the Gold Coast.

65.19%

Increase in Organic Visitors

401.42%

Increase in Goal Conversion Rate

64.85%

Increase in New Users

753.33%

Increase in Goal Completions

1st Jan 2019 – 31st Dec 2019 vs 1st Jan 2020 – 31st Dec 2020

Our approach to law firm marketing

How we do it.

Lawyer SEO Strategies

We start every strategy with a solid foundation – Search Engine Optimisation to ensure you’re found where it matters the most.

Google Ads

We create PPC ads designed to complement your SEO, driving high-quality clients directly to your law firm website.

Our social media advertising boosts your brand reputation using image-based marketing across social media and the web.

EDGE’s law firm websites are built to reflect the heartbeat of your business while promoting your firm, even while you sleep.

Our design team can create beautiful and functional marketing collateral that highlights your firm’s messaging.

Understand your business objectives in 30 minutes

If you’re interested in partnering with EDGE, we’d love to chat and learn more about your goals and how we can help you reach them. In our free, 30-minute consultation, we’ll take a close look at your current campaigns to help you understand:

The EDGE difference

When you work with EDGE, you won’t just see incredible results – you’ll be supported by a motivated and caring team. Every action we’ll take on your campaign is underpinned by our company values that guide who we are, what we do and why we do it.

Don't just take our word for it.

Having tried two other marketing firms before finding Edge Marketing, I was blown away by the attention to detail, promptness and professionalism in getting my marketing plan up and running … My law firm has grown from one office to two in less than 12 months, and I have so much work that I am almost ready to put on a second Solicitor.

Nicole Turnbull
Turnbull Legal

Ready to get started?

At EDGE, we’re not a provider – we’re a partner.
Here’s how we’ll work alongside you to get on the road to digital success.

We’ll organise a free 30-minute strategy session

In this session, we’ll audit your digital marketing campaigns and then run you through them to demonstrate why you’re not seeing the best results for your firm. 

We’ll chat with you about your long-term goals

You have big plans for your law firm, and we’d love to hear them. We’ll sit down with you to understand where you’re going and how we can help get you there. 

We’ll create a custom growth strategy

Once we’re confident that we understand your objectives, we’ll get to work building your tailored strategy that is built around you: your firm, your goals, and your clients.

Providing Real Results for lawyers since 2002.

Lawyer marketing has certainly changed since I first started EDGE back in 2002. Back then, law firm marketing strategy was focused on full page ads in the Yellow pages, with a whole lot of wasted budget spent on TV, radio and newspaper ads. Not to mention the hours upon hours of networking events you had to attend just to get your law firm’s name out there.

How times have changed!

Unfortunately, in the legal industry, there’s so much misinformation out there about what to do, and what not to do. It’s confusing and frustrating to say the least when you’re not a digital marketing expert. I get it!

It’s hard for most law firms to know which platforms they should focus on, let alone how to get the most out of them. However, the best marketing for lawyers is to grow your law firm with a constant supply of leads from your ideal clients. While this end goal sounds simple, the road to get there is complex, and very competitive.

So why not hand your lawyer marketing over to the experts?

Here at EDGE, our law firm marketing services help law firms looking for smart growth. We act as an extension of your team to navigate the complex and ever-changing digital marketing landscape. We have decades of combined experience in growing law firms — fast.

Let’s set up a 30-minute no-obligation strategy session where our specialist lawyer marketing team can share with you some real insights and value on how to find more of your ideal prospects and turn them into paying clients.

Sound good? We’d love to hear from you.

Seven No BS Strategies to get your phone ringing off the hook with your ideal clients