Grow Your Law Firm & Increase Profits With More of Your Ideal Clients

We help Law Firms just like you who are looking for real growth

And get the answers to the questions that you didn’t even know to ask.

WE DEAL WITH THE FACTS

96% of people needing a lawyer use a search engine before making contact with a Law Firm. But you can’t just rely on that alone…

Discover the exact marketing framework that we developed over almost 20 years to attract new clients and grow law firms right across Australia, FAST.

 

Get your FREE 30 minute strategy session

In this FREE 30 minute strategy session you'll discover:

During this FREE strategy session we will break down your Law Firm’s Digital Marketing and provide powerful insights on how you stack up against your competitors. Find out how to increase your online traffic, attract better quality leads and ultimately convert more of the right leads into higher profitable clients.  By the end, you will understand where your growth opportunities are and how you should be investing your time and money. Better yet, we will throw in:
And get the answers to the questions that you didn’t even know to ask.

To believe without evidence and demonstration is an act of ignorance and folly

Socrates

Law Firm Case Study

Stone Group Lawyers are one of the leading general, litigator and family law companies on the Gold Coast. Their positioning statement is ‘Defining Success Together’ and this motto has carried through into our marketing partnership where our success is measured on their results.

Like every law firm we speak to, Stone Group was looking for more…. More exposure, more enquiries, more ideal clients, more growth and more profits.

Stone Group Lawyers aspired to be the #1 choice of law firm on the Gold Coast which meant they needed to build their brand and be found when it mattered most. When a potential new client that woke up that day, not needing a lawyer, now all of a sudden wants and needs the best legal counsel available. In an extremely competitive market this was a lot more challenging than they first thought… that was until they found Edge!

Our Digital Marketing approach uniquely reflected Stone Group’s 5 core values being 1. Intelligent. 2. Elite. 3. Caring. 4. Evolving and 5. Aggressive. We implemented Digital Marketing Strategy built on reputation, trust and authority, focussed on key ‘money terms’ – the terms that people are searching for when they are ready to take action and hire a law firm. A year on year data snapshot boasts huge increases in visitor numbers across the board, positioning Stone Group as the law firm of choice.

65.19%

Increase in Organic Visitors

401.42%

Increase in Goal Conversion Rate

64.85%

Increase in New Users

753.33%

Increase in Goal Completions

1st Jan 2019 – 31st Dec 2019 vs 1st Jan 2020 – 31st Dec 2020

It’s our experience in proven marketing strategies for Lawyers that really matters

We’ve been working with lawyers for almost 20 years and we haven’t just witnessed the industry’s change, but have been an integral part of the evolution.

The legal marketing team at EDGE have successfully transformed law firms across Australia with smart marketing strategies. What drives billables today is a completely different approach to what was successful only a short few years ago. Your potential clients are now digital savvy consumers using modern technology daily that connects them with more information than ever before.

EDGE has a proven marketing strategy for connecting you with your ideal clients. Providing new and existing firms with a steady stream of billable hours.

Don't just take our word for it.

The team at Edge Marketing have done an amazing job, both with my SEO and Google ads campaign. Having opened a brand new business in a regional town, and having tried two other marketing firms before finding Edge Marketing, I was blown away by the attention to detail, promptness and professionalism in getting my marketing plan up and running and their overall sense of motivation and passion. My point of contact at EDGE is Matt. He is nothing short of amazing and patiently explains everything to me, answers my questions and has the team delivering exceptional results. My law firm has grown from 1 office to 2 in less than 12 months and I have so much work, that I am almost ready to put on a 2nd Solicitor.

Nicole Turnbull
Turnbull Legal

Law Firm Marketing

How we do it.

Providing Real Results for Lawyers since 2002.

Marketing for law firms has certainly changed since I first started Edge back in 2002. Back then it was all about full page ads in the Yellow Pages and a whole lot of wasted advertising budget spent on TV, Radio and Newspaper. Not to mention the hours upon hours of networking events just to get your name out there… How times have changed!

There’s so much misinformation out there about what to do and what not to do… It’s confusing and frustrating to say the least when you’re not a digital marketing expert… I get it!

It’s hard for most law firms to know which platforms they should be on – let alone how to get the most out of them. However, we know the job of marketing for lawyers is to simply grow your law firm with a constant supply of enquiries from your ideal categories of clients. And whilst the end goal sounds simple… the road to get there is complex and very competitive. But that doesn’t need to be your concern anymore.

Here at Edge we work with Law Firms that are looking for smart growth. And we act as an extension of your law firm to navigate the complex and ever-changing digital marketing landscape.

Our team of in-house experts will bridge the gap between traditional and digital media through a full-service marketing plan. We have combined decades of experience in growing Law Firms… FAST.

So what’s next? Let’s set up a 30 minute no-obligation strategy session where our specialist lawyer marketing team can share with you some real insights and value on how to find more of your ideal prospects and turn them into paying clients.

Seven No BS Strategies to get your phone ringing off the hook with your ideal clients