Helping businesses thrive online since 2002
The EDGE difference: no cookie-cutter solutions
We don’t just work with clients – we build long-lasting partnerships. Our team understands that our success depends on our clients’ growth. As your bottom line increases, we can support you to expand into new markets, attract different customers and build your digital marketing ecosystem.
Because of this, we steer clear of band-aid solutions, vanity metrics or strategies that work for the short term while ultimately harming your business into the future. Instead, we take an inside-out approach, starting with your business and building our strategy around your brand and goals.
We have been here from the beginning
Early 2000s
2002: EDGE is born!
2002: Yahoo is the dominant search engine, but Google is rapidly gaining popularity.
2003: MySpace launches, becoming the first major social media platform.
2004: Facebook launches, initially for university students before expanding to the public.
2005: YouTube is launched, revolutionising user-generated video content.
Mid 2000s
2006: Google becomes the number one search engine, surpassing Yahoo due to its superior search algorithm.
2006: Twitter launches, introducing microblogging and short-form content.
2007: The first iPhone is released, transforming mobile internet usage and advertising.
2008: Global Financial Crisis (GFC) begins, causing businesses to cut traditional marketing budgets and shift to more cost-effective digital marketing channels like Google Ads and SEO.
2008: Spotify launches, reshaping music consumption and advertising in streaming.
2009: Google enhances AdWords (now Google Ads), strengthening pay-per-click advertising. Mobile-optimised websites become essential as mobile browsing increases.
2010s
2010: Instagram launches, focusing on visual storytelling and influencer marketing.
2011: Snapchat launches, popularising disappearing content.
2012: Facebook surpasses one billion users, solidifying its dominance.
2013: Mobile-optimised websites become a ranking factor for Google’s search results as mobile traffic surpasses desktop.
2014: Amazon becomes the largest online retailer, driving changes in eCommerce marketing.
2015: Google rolls out its Mobilegeddon update, prioritising mobile-friendly websites in search rankings.
2016: TikTok launches, becoming a global sensation for short-form video content.
2020s
2020: The COVID-19 pandemic accelerates digital transformation and online marketing.
2024: AI adoption in digital marketing surges with AI-driven tools for data analysis and personalisation including chatbots and conversational AI Agents.
NOW: The importance of omnichannel marketing strategies to deliver strong results continues to rise in an ever growing digital market.
2024
Established in 2002, EDGE has been at the forefront of digital marketing since its inception. From buying banner ads on Yahoo! to optimising websites for Google, we have witnessed the evolution of this complex landscape. In a world where SEO is paramount and countless digital channels exist, it’s crucial to have the right foundations for online success.
Meet Our Leadership Team
Our team is hand-selected from the best digital marketing talent Australia has to offer. We never offshore your account – instead, your investment will be managed by our in-house specialists, all working together to provide the best possible results for your business.
Orissa Feeney
Mike Andrew
Mira Robinson
Andrew Cahill
Rohan Dwyer
Daniel Hunjas
Mik Magyar
Matt Roessler
Get social with us
At EDGE, we firmly believe in not taking ourselves too seriously and embracing a culture of fun while we navigate the journey.
Our values
When you work with EDGE, you won’t just see incredible results – you’ll be supported by a motivated and caring team. Every action we take on your campaign is underpinned by our company values that guide who we are, what we do and why we do it.
