Orissa loves business strategy – and chooses to operate at the challenging intersection where marketing and business goals meet. Orissa’s focus goes beyond delivering results and she works especially well alongside in-house marketing professionals, working with them to make a real impact on the bottom line.
With experience in a range of management disciplines from Business, Information, Technology and Finance, Orissa brings a holistic approach to marketing. She has worked within and led a range of businesses from SMEs to enterprise organisations, having spent a few years at IBM. This gives her the fantastic ability to connect with stakeholders on multiple levels.
Her strength lies in her ability to assist our clients with complex goals and problems and translate them into measurable strategies, campaigns and results. She understands the challenges that the marketing department faces in always being expected to justify their existence, unlike other departments, and the complexity involved in leading this area of an organisation.
She gets a kick out of seeing everyone at EDGE delighting clients and delivering impactful results.
Orissa spends her days ensuring EDGE delivers exceptional experiences to clients from enquiry through to reporting at every opportunity.
She manages our Key Accounts across a range of sectors with a focus on education & employment. Whether it’s leading strategy workshops, collaborating on campaign briefs, or translating data into meaningful insights – most of her day is speaking with clients.
Having a background in IT & CRM systems, a passion for automation and a love of customer happiness she also oversees our internal CRM strategies.
Outside of work Orissa loves nothing more than cooking feasts to
overfeed share with friends and family. With 2 kids, a Mr and new puppy – the household is the usual busy, mayhem of modern families. Having ambitiously bought a house that resides in a jungle/rainforest she can often be lost ‘relaxing’ in the garden all weekend trying to tame the weeds, chainsaw and find small patches to grow veggies. She also loves travel and looks forward to experiencing more food, wine and culture with her family.
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