Our Shopify Developers Build Powerful Websites

Even though Shopify primarily serves businesses selling physical goods, it’s equally suitable for those looking to sell digital downloads, subscription plans, membership access, event tickets, and more. Just remember: this platform isn’t limited to eCommerce applications alone — its powerful API makes it possible to integrate almost any type of application into your storefront.

Not exactly. If you’re interested in launching an online store, then yes, you can build a fully functional website and trade as Shopify merchants, without paying anything. But to get complete flexibility and customisation, you need to invest in a paid plan. Whether you do so will depend on your intentions, objectives and the amount of control you need over Shopify, inside and outside of your native dashboard.

If you’d like to develop something for yourself instead, Shopify does offer a Developer plan, in addition to Shopify Plus. Through this, you also gain access to their App Store, which allows you to create apps to extend functionality within your own Shopify store. Apps range from simple widgets to complete custom interfaces and integrations from external site databases and providers. They’re easy to install and configure, too.

One thing to consider about Shopify is that it’s designed primarily around physical goods. As a result, some items simply aren’t going to sell at high volumes right away. This is where utilising digital marketing strategies – like SEO or PPC – becomes so important. Amplifying your presence and enabling your target audience to become aware that you exist, is the be-all and end-all.

Absolutely! It has everything you need to set up and become one of the top Shopify merchants in your space. There’s no coding required, just drag-and-drop templates. However, if you want more control over your HTML and CSS, this is where investing in a quality Shopify developer is crucial. 

Ultimately, Shopify’s developer tools make it possible to customise every aspect of your Shopify store. From adding new products to changing colours and fonts, they give you full control over what goes where.

Even better, when you sign up for one of their plans, you receive unlimited support via email and phone calls, in addition to our team handling your entire project. When you’re not sure how to run your online business or create the perfect eCommerce brand, this is a good place to start.  

If you’re looking for a basic layout, Shopify gives you everything you need to personalise the customer experience on your front end. These include things like responsive layouts, checkout pages, social media integration, mobile-friendly designs, and much more. When you’re after something more comprehensive and fully managed, this is where a dedicated Shopify developer comes in handy.

You can also manage all of your inventory from within the Shopify platform itself, so there’s no need to shuffle around various software. Finally, there are so many integration options that you can create an end-to-end database that you can work from.

First off, you’ll need to decide whether you want to go down the DIY route or hire someone else to do it for you. Both have pros and cons, but ultimately, it depends on what kind of results you are expecting. If you’re planning to spend time creating your own web page, then you will need to know the basics of coding. 

Once you’ve decided between these two paths, here are five tips to help you along:

1) Start small. Don’t try to reinvent the wheel. Instead, focus on getting a few key features working first before moving on to bigger tasks. You don’t necessarily need to add every feature available; pick out three or four that really matter to you and implement those first. Once you feel comfortable with the basics, move on to larger tasks.

2) Use themes. Themes are prebuilt templates that come bundled with Shopify. Each theme includes different sections such as header images, footer text, navigation menus, etc., making it easier than ever to jump into designing your own storefront if you’re happy with basic layouts.

3) Create multiple Shopify stores. Having several accounts lets you experiment with different styles without having to worry about losing any data. Plus, each account acts independently, meaning you can easily switch back and forth between them whenever needed. This approach also gives you the ability to split test layouts and designs, uncovering what converts and what doesn’t. 

 4) Customise your homepage. Your homepage is essentially the landing page of your store and is the driving force behind your user experience. When you’re creating your store, you’ll need to balance UI and UX across this page and the wider site. Moreover, your navigation needs to offer complete accessibility – both for customers and Google crawlers (for SEO).

5) Keep tabs on analytics

Once your site is live, monitor it for any problems. Even a broken link can wreak havoc on your SEO efforts and user experience, ultimately affecting your conversion rate. No matter what stage of your store’s journey you’re in, make sure you are always reflecting on the data you collect. This is crucial to any site.

Of course, if all of this seems overwhelming, you can gain expert support from the Shopify developers at Edge. When you choose us as your specialists, we’ll take care of all of these elements for you, so all you have to do is sit back and fulfil those sales.

Let’s get things moving – contact our designers and developers now for professional support towards your eCommerce journey.