Category: Marketing
EDGE strives to EDUCATE and EMPOWER
Your Guide to Digital Marketing in 2024: Trends, Strategies and Best Practices
September 6, 2024Introduction Let's talk digital marketing. It's not just about putting your ads up online and waiting for converted customers -…
Saying Goodbye to Universal Analytics: The GA4 Transition
April 6, 2023The end is nigh! For Universal Analytics (UA), that is... On July 1st Google will be forcibly switching us all…
What is the Difference Between Google Ads and Google Shopping?
March 13, 2023Interested in paid online advertising opportunities? If you’re new to the Google Ads world, you may be lost for choice…What is the Difference Between Standard and Dynamic Remarketing
February 27, 2023Ready to dive deep into the remarketing world? We get asked this a lot–most often when working with Edge Marketing…
Is Display Advertising an Effective Acquisition Channel?
January 31, 2023Ready to boost your brand online? If you’re ready to level up your business, are interested in building brand awareness,…How to Get More Sales from Your Digital Marketing Efforts
December 9, 2022If you’re ready to get serious about building your brand online, attracting more website traffic, and converting existing leads into…The Best Free Online Marketing Tools 2023
November 21, 2022Ready to bring your brand to the next level? Without blowing the budget, brands, businesses, and solo-preneurs at every stage…Basic Marketing Terms You Need to Know
October 31, 2022Ready to level up your brand’s online presence? From connecting with new customers to better engaging with current brand evangelists,…Which Digital Marketing Strategy is Best for Beginners?
October 10, 2022New to the digital marketing industry? Whether you’re deep diving into the industry for the first time or you’re interested…
What are 5 Future Trends in Digital Marketing?
September 26, 2022If you’re ready to level up your online marketing efforts, it may be time to take advantage of the top…How To Design Your Digital Marketing Strategy Framework
September 5, 2022Ready to take your business up a notch? Whether you’re in eCommerce, the B2B market, or are selling Fast-Moving-Consumer Goods…How to Use Digital Marketing to Promote Your Business
June 17, 2022In the past, businesses relied on traditional marketing techniques to reach their target audiences. However, with the advent of digital…Digital marketing – the buying decision process
November 17, 2021When people go about buying something - whether online or in-store - there is always a process to it. They…Setting Digital Marketing Objectives That Kick-Butt
November 3, 2021When you're trying to streamline your digital marketing strategy and get the best possible results, it all comes down to…
Let’s Get Visual: What is Corporate Video Production?
September 20, 2021In our fast-paced technologically-driven world, we're more focused on visual media than ever before. That means we're also a visually…
Google Ads Benchmarks: Your industries CTR benchmarks
December 10, 2020Google Ads Benchmarks For your company Google Ads is a rich resource of data and metrics, but this information can…
Google Ads Metrics: Understanding your PPC data
December 3, 2020We live in a world driven by data. Around 90 per cent of the world's data was created in the…
Why use Google Ads
November 26, 2020Why use Google Ads? When it comes to advertising in the modern age, we are spoiled for choice. However, this…Multi Channel Video Marketing
November 19, 2020How to create and use multi channel video marketing Depending on who you ask, many digital marketers will confidently state…The 4Ps of the marketing mix is your key to success
June 3, 2019We all have things that make us tick, interests that spark our attention or grant us motivation. We have our…LATEST DIGITAL MARKETING TRENDS
May 23, 2019The technological advancements that are being made daily have given people tools that they could have only dreamed about in…
