The most trusted SEO Agency Melbourne has to offer
For over 20 years we have helped thousands of businesses dominate Google’s search results.
Edge Marketing - We know our stuff
Looking for a quality SEO Melbourne optimisation company to give your online business the leads it deserves? At Edge Marketing, our motivated team of specialists work diligently to provide clients with quality solutions that maximise the organic reach of their website.
Whether we’re crafting magic through your existing SEO campaign or enhancing your online store with eCommerce SEO, our strategies target relevant online users through the most innovative, creative techniques. Ditch the old-school and black-hat SEO tactics you’ve been exposed to and choose a company that’s devoted to hard-earned, authoritative results – only at Edge.
As a leading digital marketing company in Melbourne, we aim to resolve any issues within your website that are preventing you from reaching your biggest possible goals. Utilising SEO strategies that appeal to search engine algorithms, we turn your vision for online business growth a real success story.
The importance of search engine optimisation
Perhaps you have an online website with an amazing layout and user interface. Or maybe you are a leading provider in your area, but the moment you try and offer your services online, you hit a dead end. Your overall marketing strategy just seems to be missing the mark.
As a business owner, you don’t need to have superior technical skills to land rankings in Google’s search results, but you do have to have SEO Melbourne experts who know the ins and outs to help you achieve them instead.
While your exposure and lack of traffic – when compared to your competitor – is not a reflection of your products or services, without SEO efforts behind your brand, you’re likely losing out to competitors who have already invested in these lead generation services.
Maybe you already have an SEO expert trying to tackle your local online presence for you, but the results just aren’t coming in. Unfortunately, success always relies on opting for the right SEO campaign, and only experts with the experience in the lay of the land can roll it out in the most effective way possible.
Something’s not quite right…
Got exceptional customer service? Great. Have a passionate team that works hard? Brilliant. Have a site that’s pretty and clean? Perfect.
But there’s still something missing.
Without SEO strategies that are designed to embrace your individual business objectives and existing marketing efforts, you’re already lagging behind your competition. Bring all of your campaigns together into a concise approach that’s designed to bring in real traffic. Eliminate wasted marketing spend and misaligned strategies that aren’t getting you the traction you need; it’s time to take things to the next level with EDGE.
Optimise your site using an SEO strategy
Have you ever wondered how websites land on that first page of results in search engines like Google, Yahoo, or Bing? This is all a matter of using a good SEO strategy. Learning how to improve the content on your site, how to improve your site’s authority through establishing backlinks and references, as well as increasing visibility through geographic listings and review sites, may lead to an increased number of views, and consequently, leads.
Luckily, we know precisely how to bring all of these elements together for a truly remarkable approach for our clients. And we can do so, no matter the niche or industry you’re in.
The biggest reason and benefit of optimising your website is that your sales and revenue will increase significantly. When you push traffic through to your site, you’re establishing a digital footprint for your business.
If you invest in having local SEO Melbourne specialists optimise your site, it makes a world of difference between being ranked on the first page of results or getting lost in the hundreds of other sits out there. Being ranked on the first page means catching all of the people who are deliberately looking for what you have to offer and making more sales.
We don't just work with clients, we build long-lasting partnerships.
Clients we have partnered with include:
Before we work together we:
“It’s all about results at the end of the day, it wasn’t just a job for EDGE, they wanted to become an extension of my business”
You've found the best SEO agency in Melbourne
A leading provider in the industry, we are proud to offer our clients Melbourne SEO services that work time and time again. How? By our many years of experience that have let us try, test and refine our strategies right down to the finest details. We know what works and we know what doesn’t.
Google is its own beast, and internet users continue to change their behaviour on this platform. With all of our skills backed by our leading knowledge in the field, we consistently create success for our clients the country over, optimising sites to bring in relevant, qualified traffic for the future.
There’s no time to waste – trust our SEO Melbourne experts
When Google is unable to locate your site or add your content to their database, you’re missing out on incredible opportunities to generate leads.
Each one of our expert market researchers identifies new ways to bring more traffic to your business. We give clients honest information when it comes down to their SEO campaign. We want your website to succeed just as much as you do which is why we make sure it ranks highly on Google.
We consider ourselves the best specialists and as an SEO company Melbourne businesses like you deserve, we don’t use the common high-risk methods that other providers employ. This means that your website will naturally move its way up the ladder until landing a quality spot on the search results page of Google.
Work with the best SEO company in Melbourne
Just like we’ve helped dozens of clients who come back to us time after time, we can help your website get the traffic and attention it deserves. It’s just a matter of implementing the right practices at the right time and to do so, you need the help of an SEO expert.
We invite you to reach out to us today and get started on this exciting SEO journey. Allow us to learn about your company, goals, and objectives. The more we know the better we can assist you and enhance your site.
Don’t wait any longer. Contact us and speak with an Edge Marketing Melbourne SEO expert today.
What SEO strategy works for Melbourne businesses?
The great thing about Melbourne search engine optimization is that it focuses on both the technical and creative elements of your online business. SEO campaigns are a great way to grow the visibility of your website within organic SEO results There are so many aspects to consider when optimising your site like using the right terms and phrases to get more traffic to click through to your site.
The best SEO team will be able to grow your online business effectively. Through digital marketing like this, you can increase your exposure on Google and reap the benefits of one of the top SEO companies in Melbourne. Drive traffic to your site naturally by being on the first page and through careful strategies that work. Meaning that the traffic that gets sent to your site is actually interested in the services or products you have to offer and wants to be on your site.
But making your site friendly to Google is a process and requires you to carefully analyse the keywords being used, build links on relevant sites where your ideal customers would be, build your credibility through being present on review sites and map sites, and develop overall quality content for your site.
This type of work is meticulous and can become confusing. Furthermore, because of the constant changes in the industry, it is a full-time job in and of itself. Many business owners don’t have the time needed to dedicate to their online website. Instead, they hire an SEO Melbourne professional to take care of optimising their site. Providers such as Edge Marketing ensures client websites are optimised properly resulting in maximum results.
What kind of SEO services do we offer?
There is a reason our services are rising above competing brands. We offer solutions customised for your business and do not package our campaigns. Additionally, we hold the most knowledgeable, well-experienced staff in Australia. We’re very proud of scoring the dedicated set of individuals that comprise our company.
Have a large business or perhaps you’re just launching your services? Don’t worry. Our SEO Melbourne services can handle any job no matter the size. We have years of experience working with different industries and know the ins and outs of this field. We’d also like to add that we conduct no outsourcing overseas. All the technical work is conducted at our Australian offices.
It’s also important to note that we will not use complicated explanations or industry jargon that you won’t understand. Our goal is not to over hype our SEO services, but instead in making you aware of the changes that will be done to your website.
How we are different
The main part of our digital marketing agency’s services and what makes us different from competitors is our expert SEO campaign analysis. We take the time to carefully study and evaluate the way a website ranks on Google. We keep up with changes and are always ahead of these shifts. Our specialists monitor and adapt to new trends quickly so that your site is always up to date.
Consequently, as Melbourne SEO experts, we conduct an in-depth review of your site keeping in mind the content, architecture, current SEO ranking, and competitor analysis. Using this information, we create custom-made solutions to take your business to the next level. Contact us to find out more about this service from our SEO experts. We’re the trusted SEO company Melbourne brands go to.
You can always count on us to manage your SEO results and performance. Our services focus on various factors to enhance the overall performance of your site. As your SEO campaign provider, we make sure these elements are covered:
- SEO Keyword development
- Content Creation
- Link Building
- Social Media Marketing/PPC
- Ongoing SEO Maintenance
Our SEO management team ensures your site is running to the best of its ability and is able to rank. With our Melbourne SEO services, you will be making money every hour of the day. Not only do we focus on the technical side of SEO website content, but we also make sure your site has an attractive layout and design that appeals to Google.
There are many organic SEO solutions for small businesses. We help improve sales and generate new leads by increasing the visibility of a site. Our SEO features will help your business establish a strong online presence. Our affordable, cost-effective solutions can help your small business reach its market more efficiently.
What we’ll do
When working alongside a small business SEO Melbourne expert, we will use different SEO services that are more relevant to your type of company. You can expect us to add or improve:
- Tags – the use of an SEO title, meta, or heading tags allows Google to determine what your sites are about. The use of these keywords is important so that you can be easily distinguished. We help place the right word or phrase in special parts of your site to allow crawlers to find you.
- Images and Videos – one of the best ways to create an SEO-friendly site is by placing relevant and interesting images or videos. Include an image of each product or service you offer, as well as a video that explains who you are and what you offer. This will give viewers a better idea of how your services can benefit them.
- Links – If you happen to have other sites or blogs with the same niche as your business, we can help you create SEO links to improve the visibility of your business. This is a great way to get your brand out there on different platforms.
- Content – one of the best ways to improve sales within your small online business is to offer quality content. We will help update this and improve it to drive in more visitors.
As a leading SEO company Melbourne brands trust, we will set your online website apart from the rest of the competition by using backlinking, use tags, images, and videos. We will also use social media marketing and networking to increase the traffic to your site and incorporate quality SEO expert techniques so that users can find you easily. Through our SEO techniques and strategies site owners will get to their target audience more efficiently.
Yes, we offer a natural approach to help you reach your target audience. We believe this is the best way to grow your online business and be a reputable source on the world wide web. In previous years, we’ve witnessed that taking a holistic approach to SEO is the best way to obtain big results.
We offer both small and large businesses a comprehensive variety of digital marketing solutions at cost-effective prices. Our main objective is to attract more traffic to the websites of our clients using search engines like Google. Here are some of the ways our holistic approach to SEO can benefit your brand.
Customised solutions from one of the top SEO companies
We custom make digital marketing solutions to the website backends of all our clients. While every brand differs, they can all benefit from SEO. We work alongside one-man-show tradesmen, online boutiques, small home operated businesses, medium-sized retailers, and large corporate enterprises. No matter what type of service you offer or the size of your company, our solutions are the best around.
As a trusted SEO company in Melbourne, we use a number of solutions and take pride in our ability to design a successful marketing campaign for any business. We tailor our services not only to maximise your success but also to suit your budget. Our services can benefit you by getting your site on the first page of Google results.
Land new customers
If you’re having bad luck reaching out to your target audience, it’s because you’re not optimising your site properly. People Google businesses like yours daily by using specific phrases and words. For them to land on your page, you need to provide search engines with these keywords.
Therefore, search engine optimisation is so important to the success of your site. Users browsing the web are potential clients. If you’re not on that first page of results than 9 times out of 10 they will seek the services of your competitors.
It’s so easy to get lost in the thousands of pages brought forward by Google when using SEO incorrectly. Seeking the services of a reputable SEO provider is needed for your site to reach its full potential.
Discover tech-savvy SEO
At Edge, we are proud of our technical knowledge. We are a quickly growing SEO company Melbourne brands trust. We deliver promising results to everyone we work with on a regular basis and give your business the leads it needs. Our consultants can bring forward effective SEO solutions that are all custom made to your company.
A little bit about us.
Melbourne’s leading SEO consultants
Maybe you’ve seen it all before but are lacking the punch to your online marketing efforts. Maybe you’re completely new to the field and just need a digital marketing agency to take over and make magic happen.
Well, think of us as the wizards of keyword rankings.
Explode your website through organic traffic
Ever driven a Lamborghini? Okay, well neither have we, but we imagine it feels a lot like living in the fast lane on Google, right at the top of search rankings.
If you’re looking for a Melbourne SEO specialist to strengthen your online presence, we’re here and ready to turn your little ideas into grand realities. Ditching the sales talk and the fluff, Edge Marketing is all about diligently helping your site to reach its full potential, no matter the industry you work in.
Not getting the leads you deserve? Let’s change that.
Unlike other SEO agencies, we use a process you can rely on
From the very beginning, we make use of all the information and data we have at our disposal, giving your SEO campaigns the best possible chance at success. We’ll analyse your site thoroughly to see where the issues lie and where the opportunities sit, offering solutions to enhance your online business and get it to the next level.
As your dedicated SEO specialists, we’ll also help you to keep up with the latest trends and customise your website accordingly. At Edge, our SEO Melbourne team can create a custom-made strategy that suits your company’s goals and objectives.
In the end, you’ll also receive constant, accurate information and reporting on how your SEO campaigns are tracking with us and where your ROI sits.
Now wouldn’t that be nice?
We’re good at more than just website rankings
While we’re known for being a top SEO Melbourne company, we’re also well-versed in:
eCommerce SEO – We make the complex process of making your online store appear in top results possible, despite the type of business you’re running.
Social Media Marketing – Do you wish you had a stronger digital presence? We offer advertising solutions and content for any of your social media accounts to bring light to your website.
Google Ads – Essential to bringing in more visitors, we use Google Ads to bring new visitors to your website immediately.
Web Design – If you’re not very tech-savvy and don’t have the best-looking web design, we fix this problem to ensure your site will appeal to all markets.
Optimising your website and further developing the implemented Melbourne SEO strategies and techniques is a good way to increase your sales and online presence. Our motivated team of specialists is here to help you and your brand succeed! We highly recommend getting in touch with our Melbourne SEO agency to start enjoying these benefits today.
Speak to an SEO expert for your free quote
Frequently asked questions
There’s a lot to get your head around when it comes to implementing an SEO strategy – we get it. But with years of experience and insights behind us, we’re always more than happy to get down to business and answer your biggest questions. So let’s have at it.
An SEO strategy relies on the process of tweaking a website and its backend to ensure all aspects appeal to search engines like Google. From creating high-quality content to adjusting technical data, SEO helps your site to become relevant for competitive keywords that your audiences are likely to search for online.
When you successfully rank on the first page of search results, you’re attributed a majority of the results over your competition, amplifying your traffic and revenue more than ever before
As for what makes up a campaign like this, there are a lot of moving parts. In essence, one of the most crucial elements of any SEO strategy is keyword research. When you choose an SEO agency to take over the hard work for you, they’ll target the most influential search terms to reel in more business. However, target the wrong ones and you’ll miss out.
And that’s exactly why working with the best SEO agency Melbourne has to offer is so important.
SEO agencies from all walks of life all operate on two foundational blocks when building an SEO campaign:
On-page SEO: This focuses on the material and content on the actual URLs of your website, optimising them for specific keywords and relevancy. This also includes improving the user experience and ensuring no broken factors are causing problems – like links.
Off-Page SEO: Mainly focusing on building high authority links back to your website, off-page techniques manage all of the moving parts that sit OUTSIDE of your own page. This also includes listings, citations, directories, reviews, Google My Business and more.
If an SEO marketing “guru” claims they can take shortcuts around these two elements, in order to get you “faster” results, that’s a big red flag you should run far, far away from. As the most important part of your SEO success, neither of these efforts should be skipped or rushed through. At the end of the day, your search results rely on you or your SEO company doing the hard work to create tangible authority online. It all goes back to that saying: “You get what you put in.”
An SEO marketing strategy is built on the process of planning and implementing steps designed to improve organic search engine rankings. When this is mapped out correctly and with all the components needed to create a well-oiled machine, your online marketing can explore in more ways than one.
For example, if you’re looking to target audiences in a specific suburb, your chosen SEO specialists should recommend local SEO as the most proactive solution, tailoring a strategy around this. This plan should also incorporate tangible KPIs, forecasted traffic, potential low-hanging fruit and opportunities, and the outcomes expected from reaching all of these goals.
If a digital marketing agency can’t answer the hard questions around these details, or tick of all of these boxes, it may be time to speak to one that can. (Hint: like our SEO Melbourne agency.)
Once you’ve optimised your website for the specific search phrases you’d like to rank for, the next big part of the process is to track how they perform in SERPs. That is, whether they start pulling traction for your website through traffic, engagement, conversions and leads.
The easiest way to monitor all of this is through the use of Google Analytics, in conjunction with other paid tools like SEMrush or Ahrefs. At Edge, we have an extensive database of analytics and insights that we use to monitor all of your keywords for you, tweaking your campaign to suit performance when it’s needed most.
Landing number #1 rankings aren’t always the only figure to keep an eye on; it’s how you use your newfound visibility that matters most.
In order to improve search engine rankings, the strategy must include authoritative links built back to your website. Naturally, these are called ‘backlinks’ and refer to instances where another site embeds a link to yours in their content. These cases generally happen in blogs and other content where they are referencing you in relation to a topic or quote.
However, backlinks can also be black-hat when they’re not created naturally or through credibility. For example, black-hat SEO “experts” might build “fake” links from their own private network of high domain authority websites, allowing you (as the client) to gain more signals for your SEO, but lacking the quality needed to appease Google. In cases where the search engine’s bots actually figure out that your backlinks are poor quality, you can end up with a penalty.
Think of it this way: you’re at a concert among 10,000 other fans all screaming and vying to be heard by your favourite artist of all time. They don’t hear you – obviously – because all that can be heard is noise.
The online world is much the same. Without the ability to stand out among the crowd, you’re only going to be left in the dark, just adding to the immense amount of marketing already out there.
That’s where SEO comes in.
A solid search engine optimisation strategy allows you to cut through the competition and be heard when it would otherwise be impossible. Rank for the most competitive search phrases for your niche, pulling in more customers and leads for the long term.
We’re committed to helping businesses succeed online through holistic, results-driven search engine optimisation. We’ve helped hundreds of local businesses across Melbourne achieve their goals, and can do the same for your business – no matter the niche you’re in.
Moreover, we know what it’s like to be burned by other SEO agencies, and have helped those with similar issues come back to charge full-steam ahead on Google.
If you’re experiencing a lag in your online marketing or need an SEO agency you can trust, our Melbourne experts are ready to help you pave the path to digital success.