Unsure if you're getting the most out of your social media advertising?

We create campaigns that steer away from vanity metrics like ‘impressions’ and hone in on leads, enquiries and sales.

Protect your investment with a winning social ad strategy

Have you ever felt like you’re spending money on social ads for the sake of ‘engagement’? Do you feel like you should be ‘on’ social media, but have no idea how to connect that to business goals?

The hype around social media is real. Over 70% of Aussie businesses are trying to use social media to grow their revenue, yet only a small percentage are doing it successfully.

The truth is most social ad strategies aren’t smart. They don’t produce leads, and just result in a big waste of money and time. However, if your business takes the time to find the right paid social experts, you’ll see the business gains everyone is talking about.

We don’t just work with clients; we build lasting partnerships

You’re in good hands, along with the marketing teams at:
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Trusted with over $1m in client budget over 24 month


Ad impressions over 24 months


Website visitors over 24 months


Post Engagement over 24 months

Are your social channels delivering?

It’s a conversation worth having. When you work with EDGE on your social media marketing, you can be confident that you’re partnering with one of Australia’s most experienced digital marketing teams.

We begin by understanding your core business objectives and then explore your products and services. Finally (and most importantly), we learn all about your ideal customers: who they are and where they tend to spend their time online.

Once we’re confident that we understand how your business should show up on social media, we get to work creating a plan to deliver the right content at the right time to attract your ideal clients. We target the market segments most likely to buy, layering demographic and interest targeting with continuous testing and optimisation. It’s one of the most powerful ways to reach your best clients – so are you interested in learning more?

Reduce your cost per lead

Social media marketing, particularly a Meta advertising strategy, can be one of the most powerful advertising channels in your digital marketing toolkit. It can have an impact across the board, improving the efficacy of all your other advertising activities. At EDGE, we’ve successfully supported our clients in significantly reducing their cost per lead using the right social strategies.

Ready to light a fire under your digital marketing strategy?

Before you choose to work with us, it’s important that you understand how we work and the value you’ll see from our partnership. As one of Australia’s best digital agencies, we’re generous with our knowledge and are more than happy to point you in the right direction for online marketing success.

There’s no obligation to work with us after this chat, and we’re confident you’ll walk away with a solid understanding of:

Grow your reach using social media

The impact of social media can’t be underestimated:
At EDGE, we can break down the demographics of these users to match the exact profile of your best customers. The result? Powerful advertising campaigns that land right in their laps.

Get started with social media advertising

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Unleash the power of the world’s favourite platform with multi-layered advertising campaigns. Target individuals based on age, gender, location and specific interests. By profiling your potential customers, EDGE can create an extremely targeted campaign that is served only to the people that match your highest-quality customers.
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Instagram (owned by Facebook) targets a slightly different segment of the population with its photo-sharing app. A significant audience is primed and ready for visual stimulus, making it an ideal platform to share image-based advertising with prospective customers as they browse their phones. The even better news is that advertisers can take advantage of Facebook’s advanced targeting capabilities to profile and target people, ready to buy from you.
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YouTube is a very powerful platform for delivering video-based advertising. We can target customers using Google’s demographics targeting, or we can create branding campaigns by targeting customers in a particular location or zone. Our campaign results have shown that YouTube has a much higher return on investment than traditional TV advertising.
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LinkedIn has recently exploded in the B2B Australian market. Right now, many companies aren’t taking advantage of LinkedIn’s advertising capabilities, which means there’s a golden window of opportunity right now for clients operating in the B2B space. We can target industry, professions, turnover, earnings and more to identify ideal B2B clients and target them with relevant advertising.

Want to know more?

The best place to start your social media advertising journey is by organising a call with a friendly expert at EDGE.