Facebook Marketing

More Than a Popularity Contest

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If you’ve tried social media and you didn’t feel like you got much return for all the time and effort spent - then you’re not alone.

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Facebook has come a long way since Mark Zuckerberg and his roommates at Harvard invented it as a "hot or not" game exclusively for students at the university.

Back then, it was a popularity contest. Even when the social network expanded globally and had commercial applications, businesses struggled with ways to monetize "likes," engagement, and fans.

Today, Facebook is the go-to digital strategy when businesses look to advertise online. It has a global reach, but it is becoming a pricier platform as millions of marketers rush to cash in on Facebook ads. Still, it's more budget-friendly and far more effective than print or mainstream media.

Thanks to targeting, retargeting, advanced analytics, and low barriers to entry, Facebook marketing is here to stay.

Strategies that Work

As you know, Google's customers are people conducting Internet searches. Similarly, Facebook's customers are people who use the social media network to keep up with friends and family, share updates about their lives, keep current with news and events, and be entertained.

Advertisers tend to think that they are Facebook's customers, but that is incorrect. As an advertiser, Facebook wants you to create ads that make their platform enjoyable (or at least that don't detract from the experience). As a result, the better your ads are, the higher the chance you have of realizing a positive ROI.

Facebook wants you to create ads that their users enjoy. Video adverts, relevant targeting, and sharable content campaigns can yield triple-digit returns while also positioning your brand for long-term growth.

At Edge, these types of returns are the norm. Every company is different, but we'll work with you to maximise your profits while minimising your investment.

Advertising Best Practices

To be successful with Facebook advertising, it pays to target prospects most likely to do business with you and inspire them with a compelling call to action. It's not unusual for a company to have several avatars, offers and selling propositions that can result in a multitude of campaigns.

As data scientists with a keen sense of business, we excel at testing, pivoting, and scaling what works.

We Provide Custom Functionality

From automated workflows, reports, and customer databases, we can include the tools you need to grow and thrive in eCommerce.

How We Approach Facebook Advertising

It can be tempting to start “boosting” posts or throwing together campaigns to see what sticks. That's a surefire way for a strategy to fail, and it often results in clients coming to us claiming that Facebook ads don't work.

Instead of a piecemeal approach, we develop a scientific strategy that has yielded incredible results for our clients time and again. Here's what we do:

1. Analysis

We look at your metrics, research your customer avatars, and develop audiences that we know will convert.

2. Ad creation

We learn to speak your customers' language. Whether it's addressing a pain point, making them laugh or presenting them with an irresistible offer, our ads are built to convert.

3. Optimisation

We continually evaluate results, adjust strategies, and scale what's working.

4. Repeat

We never rest on our laurels. We continue to improve your campaigns and are always on the lookout for new strategies that will lead to even more success.

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