How it works
Dynamic Number Insertion
With AdEdge Call Tracking dynamic number insertion, the tracking numbers on your website will dynamically change to a tracking number based on how the visitor came to your page, providing you with valuable insight on how your sales leads are interacting with and finding your website.
As soon as your phone rings, you will instantly know the tracking number they called, what channel led them to your website and even detail like the search keyword they used to find you, the ad they clicked on and the landing page they came in on. This information allows you to optimise your online advertising towards those channels that are sending the highest converting traffic to your website.
Another benefit of the dynamic number insertion technology is that we remember the way a visitor originally found your website and each time they return, they will see the same tracking number and if they call (even weeks later) they will continue to be tied to the online advertising channel that originally led them to you.
4 Simple Steps
One line of AdEdge Call Tracking code on your website does all of the work.
No custom URLs or tags needed.
Tracking code will instantly recognise the channel and geographic location visitors are coming from and show them the correct phone number.
As calls come in, AdEdge Call Tracking matches an exact website visitor to the phone call.
You will instantly know the referring URL, search keywords, landing pages, and ads the caller came through.
The tracking code remembers the original advertising channel that led the visitor to you.
Our code will continue to show visitors the same tracking number each time they visit your site so that when they call they are attributed to the correct advertising source.