Mike
Background
Mike is an accomplished SEO expert with over 15 years of experience and heads up the SEO team at Edge. Known for his strategic acumen, Mike specialises in advanced SEO tactics, keyword optimisation, and content strategy and structure to maximise search visibility and engagement. His expertise spans technical SEO, content auditing, schema implementation, and data-driven insights, ensuring comprehensive solutions that align with evolving search engine algorithms. Mike’s dedication to delivering measurable results has made him a trusted advisor for clients across diverse sectors.
What does Mike's day look like
As Head of SEO at EDGE, Mike’s day is a dynamic blend of leadership, strategy, and hands-on expertise. His mornings often begin with reviewing campaign performance metrics, identifying trends, and troubleshooting challenges to ensure client goals are met. Throughout the day, Mike collaborates with the SEO team, providing structured training, refining advanced strategies, and offering solutions to complex technical SEO issues. He dedicates time to staying ahead of algorithm updates, fine-tuning content strategies, and overseeing schema implementations to enhance client visibility. Balancing a sharp focus on data-driven insights with his creative vision, Mike thrives on delivering measurable outcomes that elevate EDGE’s reputation as an industry leader.
What Mike gets up to outside of work
Mike’s outside interests are appearing regulary on the Gold Coast and Brisbane music scene with his 5 piece band.