To connect with a younger demographic, Norths made a major investment in the upgrade of their overall customer and dining experience. The Precinct seamlessly offers global cuisine and caters to families with just about any food preference or dietary requirement. Looking for a new strategy to reflect this, Norths wanted The Precinct to get noticed and more importantly, remembered. They knew that digital was part of the solution but they weren’t sure how to truly maximise their marketing budget for growth.
To promote a new brand identity for each of The Precinct’s global restaurant offerings that both appeals to an untapped, younger audience and without alienating the existing loyal customer base.
EDGE launched an omnichannel digital campaign to simultaneously reach this new audience and warm the existing customer base. By creating a contemporary, on-trend brand in collaboration with Norths x The Precinct, we demonstrated the incredible offering of culinary and service experience.
Our campaigns reached the major digital channels where their audiences are. to promote the Precinct and bring new customers, boosting club membership along the way.
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