PTC Phone Tech & Comm is the fastest-growing tech retailer in Australia. Their expertise lies in device repairs and accessories. This has enabled them to support local communities and instil trust in their services.
PTC had engaged a digital agency to execute multiple strategies for their brands. One of their primary focuses was a national SEO campaign for PTC phone repairs. The business had put faith in the agency but, after some time, felt they couldn’t execute what they set out to do and failed to educate and articulate strategy to PTC. The results differed from expectations, and PTC felt an urgency to get this channel right to set the business up for long-term online success.
The EDGE team carefully analysed the client’s local and national objectives and aligned them with their growth plans. Subsequently, we developed a digital strategy and SEO plan to meet the brand’s goals.
Our approach involved building a new website with a strong focus on SEO and UX aspects. EDGE’s unique strength lies in our comprehensive approach, considering both development and marketing aspects to ensure long-term success. The campaign was launched in February 2021, and EDGE executed a robust national, local, hyper-local, and product-focused campaign. As a result, PTC experienced significant growth in organic traffic and traffic value.
PTC’s ongoing growth is evident, with their goal of opening their 100th store well within reach.
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