Articles
Edge strives to EDUCATE and EMPOWER
How to Rank a New Website FAST
How to Rank a New Website Fast For new websites, establishing good SEO practices can be a challenge. As search trends change and industries develop,
SEO vs PPC: Which Should You Choose? Pros, Cons, and Statistics
If you’re introducing a new product or business, you must answer one of the most critical marketing questions: What will your digital marketing strategy look
You Can Now Register For .au Domains
The rise of the new .au domain is a huge addition to the Australian market for marketers and business owners alike. In fact, it’s big
Digital Marketing Tips Gold Coast Businesses Need to Know
Digital marketing has never been more important for Gold Coast businesses all across the sunny shores of this iconic destination. In fact, COVID-19 has made
Choosing Facebook Ad Objectives to Maximise Your Results
When choosing a Facebook Ad objective, it’s critical to first align it with your end goal. There are many different objectives to choose from, but
How Modelled Online Conversions Work Around Apple’s App Tracking Transparency
When Apple rolled out its iOS 14.5 updates in early 2021, it included a raft of new features for users. The most significant of these
How to Use the New Image Extensions for Google Ads
As digital marketing gurus, we all know Google well enough to expect surprising new changes and rollouts, so it comes as no surprise that the
Digital marketing – the buying decision process
When people go about buying something – whether online or in-store – there is always a process to it. They typically don’t head into a
Setting Digital Marketing Objectives That Kick-Butt
When you’re trying to streamline your digital marketing strategy and get the best possible results, it all comes down to the cycle you set for
Facebook removes younger audiences
A few weeks ago, Facebook Inc announced a new change to its platforms that will restrict advertisers from targeting audiences under the age of 18,
How much do Facebook ads cost in 2021/22?
Despite the rollout of iOS 14 and its many updates towards advertising, using Facebook ads still remains a lucrative way for businesses to get more
The Ultimate Guide to Google’s Local Service Ads
Described by the search engine itself as “lead generation for local customers”, Local Service Ads are a new way for businesses to amplify their online
Let’s Get Visual: What is Corporate Video Production?
In our fast-paced technologically-driven world, we’re more focused on visual media than ever before. That means we’re also a visually oriented economy with limited time
What is the role of heading tags in SEO
Visitors coming to your website need to be able to recognise your headings, which also need to be clearly identified by Google. The process of
What is Google Discovery and why should you care about it?
We all know Google ad formats continue to change as time goes on, just like their products across its expansive, evolving fleet of marketing solutions.
SEO for local business owners: The Lowdown
Starting a local business can be an exciting and rewarding experience. However, it can also be daunting and full of challenges, especially as you compete
A Guide to International SEO: Set Yourself Up For Success
The Ultimate Guide to International SEO: How To Get Set For Global Success So you’ve taken our company to new heights domestically, and you’re on
Physical vs. ecommerce stores – what’s better?
In our increasingly digital world, businesses worldwide are making the shift from brick and mortar to ecommerce. While some of the benefits to online retail
The Importance of Anchor Text in SEO
The Importance of Anchor Text in SEO Search engine optimisation (SEO) is critical for your brand if you want to be seen on platforms like
Your Complete Personal Branding Guide
No matter what product or service you are looking to sell, your personal branding is the most important selling point. It’s your very own business
Debunking common graphic design myths
Graphic design has always been an important creative art that helps companies, brands and individuals communicate their messages in a visual format. From the early
How graphic design can improve your business
Business graphic design has always been an important part of a successful operation, but that importance has spiked immeasurable as the internet and technologies have
Avoiding Google Penalties
How do you avoid a Google penalty? Everyone wants their website to appear at the top of Google searches, but that’s a whole new ball
Your brand is more than a logo
Creating a brand is an essential aspect of doing business. It is marketing. It is art. It is creativity. It is born from brainstorming, conflicts,
How to do keyword research
How to do keyword research The words you use across your website matter – for multiple reasons. Primarily, they are critical for reaching intended audiences
How do search engines work and why should you care?
How Do Search Engines Work? There’s no doubt that most of us know what a search engine is, in its basic form: you type a
Google Ads Benchmarks: Your industries CTR benchmarks
Google Ads Benchmarks For your company Google Ads is a rich resource of data and metrics, but this information can also be a minefield because
Google Ads Metrics: Understanding your PPC data
We live in a world driven by data. Around 90 per cent of the world’s data was created in the last two years alone and
Why use Google Ads
Why use Google Ads? When it comes to advertising in the modern age, we are spoiled for choice. However, this is where things can become
Multi Channel Video Marketing
How to create and use multi channel video marketing Depending on who you ask, many digital marketers will confidently state that video is king. As
