Articles
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A Comprehensive Guide to Creating a Brand Strategy Framework with Effective Branding
Developing a Brand Strategy Framework: Key Elements for Success Developing a brand strategy framework is essential for building a strong company brand that will stand
How To Optimise Website Images For Better SEO
Thought that your SEO tasks were limited to on-page copy alone? Think again. Among the many factors that can influence or drive an effective SEO
How Do I Increase a Low Performing PPC Campaign?
New to the digital marketing landscape and can’t get your PPC score over the line? Perhaps you’ve done this before but find yourself stuck with
How Do I Get A Higher Ranking With SEO?
Want to boost your presence online? If you’re ready to be search engine result #1, the EDGE Marketing team can help you get there. By
How do I Increase My PPC Campaign Quality Score?
Wondering how and why Google Ads has been showing you a low PPC campaign Google Quality Score–no matter how many times you try to redefine
Saying Goodbye to Universal Analytics: The GA4 Transition
The end is nigh! For Universal Analytics (UA), that is… On July 1st Google will be forcibly switching us all over to Google Analytics 4
What Are the Different Types of SEO?
For the brand new business owner and fledging website developer, SEO can seem like a highly technical, “put it in the too hard basket” undertaking.
What is the Cheapest SEO Tool for Beginners?
Let’s cut to the chase–many new marketers, business owners, and solo-preneurs have heard about SEO but wouldn’t know where to begin. To clear out the
How Do You Retarget A Website Visitor?
Want to re-engage lost leads or reconnect with existing customers who haven’t seen in awhile? That’s where retargeting ads come into play. Designed to recapture
What is the Difference Between Google Ads and Google Shopping?
Interested in paid online advertising opportunities? If you’re new to the Google Ads world, you may be lost for choice among the different ad types,
The Best SEO Plugins for WordPress 2023
New to the world of SEO? For the beginner, search engine optimisation can seem like a fast paced, ever changing online environment that is best
What is the Difference Between Standard and Dynamic Remarketing
Ready to dive deep into the remarketing world? We get asked this a lot–most often when working with Edge Marketing clients for the first time
Is Remarketing a Type of Retargeting?
First things first, let us make one thing clear–remarketing and retargeting ads is not the same digital marketing strategy. With the two terms being used
How Do I Know What SEO Keywords to Use?
Trying to hack your own SEO? Fantastic–whether you have a budget of one million dollars or zero dollars, every online business and brand can (and
How Does Social Media Impact Sales?
One of the most common questions we get asked from new business owners, eCommerce managers, and beginner marketers interested in social media is its effectiveness
Is Display Advertising an Effective Acquisition Channel?
Ready to boost your brand online? If you’re ready to level up your business, are interested in building brand awareness, and want to attract leads
Why Your Website SEO Audit is Important for your SEO Strategy
Looking for quick wins online? If you’ve executed a digital marketing strategy, chances are you’re tracking multiple platforms, search engines, and social media networks to
How to Design a Digital Marketing Plan for an Online Course
Whether you’re already delivering online course content to your target audience or you’re considering expanding on your existing products and services for the first time,
What Can We Learn From Paid Search That Can Influence Your SEO Efforts
If you’ve been optimising your website to drive increased organic traffic from search engines for some time now, chances are you’re looking at further methods
How PPC and SEO Work Together to Create Effective Marketing Campaigns
Wondering how to bring the various elements of your advertising strategy together? If you’re new to some of the more detailed marketing strategies on the
How to Use SEO for YouTube
Thought that SEO was limited to Google’s search engine only? Think again. With YouTube now the second-largest search engine in the world, we suggest you
How to Get More Sales from Your Digital Marketing Efforts
If you’re ready to get serious about building your brand online, attracting more website traffic, and converting existing leads into paying customers, knowing which marketing
The Top Google Ads Bidding Strategies 2023
Trying to make the most of your marketing budget? If your organisation is ready to dive into paid search opportunities and you’re wondering how to
The Best Free Online Marketing Tools 2023
Ready to bring your brand to the next level? Without blowing the budget, brands, businesses, and solo-preneurs at every stage of growth can leverage some
How to Use SEMRush for Website Optimisation
If you’re ready to take your website optimisation and online brand presence to the next level, SEMRush is the platform for you. A market leader
Why Google Disapproved Your Ad Campaign
We get it–ad disapprovals are a bummer. Don’t worry—it’s common, especially when diving into the world of digital marketing campaigns for the first time. To
Basic Marketing Terms You Need to Know
Ready to level up your brand’s online presence? From connecting with new customers to better engaging with current brand evangelists, digital marketing is one of
When Should You Use Google Ads vs Facebook Ads?
Trying to maximise your advertising dollars? Knowing when and where you should allocate limited advertising resources is crucial in not only maximising your budget but
How to Optimise Shopify Store Speed
Planning to scale? Whether you’ve started your Shopify eCommerce business this week or you’re planning to expand internationally, knowing how and when to optimise your
Which Digital Marketing Strategy is Best for Beginners?
New to the digital marketing industry? Whether you’re deep diving into the industry for the first time or you’re interested in hacking your own digital
