Knowledge
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Digital marketing – the buying decision process
When people go about buying something – whether online or in-store – there is always a process to it. They typically don’t head into a
Setting Digital Marketing Objectives That Kick-Butt
When you’re trying to streamline your digital marketing strategy and get the best possible results, it all comes down to the cycle you set for
Facebook removes younger audiences
A few weeks ago, Facebook Inc announced a new change to its platforms that will restrict advertisers from targeting audiences under the age of 18,
How much do Facebook ads cost in 2021/22?
Despite the rollout of iOS 14 and its many updates towards advertising, using Facebook ads still remains a lucrative way for businesses to get more
The Ultimate Guide to Google’s Local Service Ads
Described by the search engine itself as “lead generation for local customers”, Local Service Ads are a new way for businesses to amplify their online
Let’s Get Visual: What is Corporate Video Production?
In our fast-paced technologically-driven world, we’re more focused on visual media than ever before. That means we’re also a visually oriented economy with limited time
What is the role of heading tags in SEO
Visitors coming to your website need to be able to recognise your headings, which also need to be clearly identified by Google. The process of
What is Google Discovery and why should you care about it?
We all know Google ad formats continue to change as time goes on, just like their products across its expansive, evolving fleet of marketing solutions.
SEO for local business owners: The Lowdown
Starting a local business can be an exciting and rewarding experience. However, it can also be daunting and full of challenges, especially as you compete
A Guide to International SEO: Set Yourself Up For Success
The Ultimate Guide to International SEO: How To Get Set For Global Success So you’ve taken our company to new heights domestically, and you’re on
Physical vs. ecommerce stores – what’s better?
In our increasingly digital world, businesses worldwide are making the shift from brick and mortar to ecommerce. While some of the benefits to online retail
The Importance of Anchor Text in SEO
The Importance of Anchor Text in SEO Search engine optimisation (SEO) is critical for your brand if you want to be seen on platforms like
Your Complete Personal Branding Guide
No matter what product or service you are looking to sell, your personal branding is the most important selling point. It’s your very own business
Debunking common graphic design myths
Graphic design has always been an important creative art that helps companies, brands and individuals communicate their messages in a visual format. From the early
How graphic design can improve your business
Business graphic design has always been an important part of a successful operation, but that importance has spiked immeasurable as the internet and technologies have
Avoiding Google Penalties
How do you avoid a Google penalty? Everyone wants their website to appear at the top of Google searches, but that’s a whole new ball
Your brand is more than a logo
Creating a brand is an essential aspect of doing business. It is marketing. It is art. It is creativity. It is born from brainstorming, conflicts,
How to do keyword research
How to do keyword research The words you use across your website matter – for multiple reasons. Primarily, they are critical for reaching intended audiences
How do search engines work and why should you care?
How Do Search Engines Work? There’s no doubt that most of us know what a search engine is, in its basic form: you type a
Google Ads Benchmarks: Your industries CTR benchmarks
Google Ads Benchmarks For your company Google Ads is a rich resource of data and metrics, but this information can also be a minefield because
Google Ads Metrics: Understanding your PPC data
We live in a world driven by data. Around 90 per cent of the world’s data was created in the last two years alone and
Why use Google Ads
Why use Google Ads? When it comes to advertising in the modern age, we are spoiled for choice. However, this is where things can become
Multi Channel Video Marketing
How to create and use multi channel video marketing Depending on who you ask, many digital marketers will confidently state that video is king. As
Link building strategies and their importance
In everyday life, you can talk about how awesome you are until the cows come home, but it’s difficult to convince people that you are
How to embed video in WordPress – Your ultimate guide
Video may have killed the radio star, but it’s breathing new life into businesses new and old in the digital world. More than ever before,
On page SEO guide
A Comprehensive Guide to On-Page SEO On-Page SEO elements Simply building a website for your business or services is not a recipe for success in
What is a sitemap and do you create one?
Having a strong Google presence is the main goal of any business with a website that’s intended to generate leads. And to do that, you
What is robots.txt file and how to use it?
The world of search engine optimisation is intricate and complex, but we like to think it’s a world full of digital marketing phenomena that we
What is structured data? Everything you need to get started with Schema
We hope you’re ready for another article filled with all the lovely technical stuff that excites our team, just as much as it does Google.
301 vs 302 Redirect: Which one to use?
Sometimes it’s tricky to know whether your site’s situation is calling for a 301 redirect or 302, but let us tell you right here and
